Maintaining and Developing Our Walks and Walking Groups to Help More People Walk More Often

Maintaining and developing our walks and walking groups to help more people walk more often

Checklists of what to do

Aim / What needs to be done / Who will do it / When does it need to be done / Is this in our budget
To attract more walkers
Agree a promotion/marketing strategy
This will include:
Materials
Posters, Leaflets Timetables
Order the above
Update the above
New designs
Agree a list of locations to display materials
Distribute materials
Store materials
On-line marketing:
tweets,
facebook,
flickr,
blog,
website updates
Update on line marketing
Media coverage:
-Press releases,
radio interviews
Do we have some good stories and case studies?
Who is writing these up?
Who is checking and submitting them?
Networking
Attending local forum meetings
Patient Panel meetings etc
Do we have a contact list of the groups we most need to target to encourage those with health needs to walk with us?
Details and contacts for appropriate meetings?
Who will attend?
Promotional Events
Who will store/set-up display stand?
Who will man the stall on the day?
Who will monitor local press for details of events and arrange who will be attending
CoffeeMorning/Presentations
Who will go and talk about the project?
Agree a programme of themed and or special events.
Who will lead?
How will they be promoted?
Promote a central contact point for information
Who is this
When are they available
To retain walkers / Welcome new walkers
send out ‘welcome back’ information to those who have not been for a while?
Call walkers who have not attended in a while
Recognise achievements
completion of 8 week walking plan, 50 walks, 100 walks etc. Presentation of certificates/ badges
Who will keep the records?
Who will do the presentations?
Who will organise celebration events?
Who will produce the certificates?
Plan new routes
Who will do this?
Check existing routes
Who will do this?
Organise and provideincentives
Keep everyone informed
Producing a newsletter
Distribute it
Risk Assessments
Admin
Upload registers to the database
check statistics and report back at meetings
To ‘spread the load’ and give cover
Emergency cover list if walk leader ill
Main point of contact? Arrangement of alternate cover
Recruit new volunteer walk leaders
Promotion:
Materials- leaflets etc
Press releases
Delivery:
Trainer?
Where
When
Booking of trainees onto courses
Offer other freetraining:
Route planning
Admin
Committee skills
Delivery:
Trainer?
Where
When
Booking of trainees onto courses
Initial meeting with all potential new volunteers and discuss the project, how they might help and arrange an initial walk
First Aid training
Delivery:
Trainer?
Where
When
Booking of trainees onto courses
Provision of walk leader packs
Order
Collate
Mentor new walk leaders
CRB Checks