LP SmartSide Siding’s Two New Websites Serve Consumers, Construction Pros–Page 1/3

FOR IMMEDIATE RELEASE Contact:

Patrick Kunklier,hfa

330.319.6963


LP® SmartSide®Siding’s Two New Websites

Serve Consumers, Construction Pros

A Third LP Website, LPShed.com, Provides Information andInspiration

for Outdoor Building Projects

NASHVILLE, Tenn. (Jan. 20, 2015) – LP® SmartSide® Trim & Siding has launched two new websites for consumers seeking creative ideas about beautiful home siding options and builders and remodelers seeking to educate their consumer customers. These siteswere designed for inspiration,relevance and ease of use. LP SmartSide treated engineered wood siding is one of the fastest-growing brands of siding in the United States.

“Thenew brand website, serves as a gateway to the single-family new construction, repair and remodel,shed, and light commercial building products market segments. The site shows the versatility of the brand and LP SmartSide siding for builders, remodelers and consumers,” said Mike Maddern, segment manager, LP Building Products.

“The new remodeling website, , is an empowering site for consumers to streamline their decision-making process about re-siding their homes in terms of designs, product choices, colors and remodeler selection,” said Michelle Forchetti, associate segment marketing manager, LP Building Products.

“A website that LP launched earlier in 2014, is a pathway for obtaining beautiful backyard sheds,servinghomeowners with inspiration and connecting them to helpful, relevant information.Whether a homeowner is in the category of do-it-yourself or do-it-for-me for building a shed, LPShed.com offers manyproduct solutions,” said Leigh Smith, associate segment marketing manager, LP Building Products.

A hub of home-design inspirationand opportunity for self-expression

LPSmartSide.com features galleries of varied styles of beautiful homes, detailed product information, videos and more compelling information for people who seek imaginative siding ideas.

Homeowners can use the home visualizer to create visuals of homes with innumerable combinations of lap, trim, soffit, shakes, panel, finishes and colors. They can share content and ideas with their builder or remodeler and friends through email and social sharing. The site educates users about their siding options, making them more knowledgeable for effectively engaging with builders and remodelers to obtain the look and design they want.

Forhomebuilders, the siteoffers a central hub for information about LP SmartSide products, with easy access to product descriptions, specs and key benefit data. The site gives builders access to galleries sorted by application and product, offering them examples of versatile and inspirational projects that can be shared with their customers. The site also offersfirst-hand insight from other builders through video testimonials and case studies about how LP SmartSide siding has benefited builders’ businesses.

For homeowners, remodeling guidance and connecting with remodelers

Using UpsideToSmartSide.com, homeowners can learn more about what’s involved in there-siding process and find useful information regarding proper siding selection. The site connects homeowners with adviceand interactive tools that will inspire and educate them on their customer journey.

For remodelers, the site provides tools to assist with sell-in of LP SmartSide products to homeowners, including the home visualizer, a product style guide and an interactive compare options tool. The site also connects remodelerswith product data and tools that add credibility to their selling process.

The site leverages the latest in LP SmartSide climate testing, allowing builders and homeowners to see how LP SmartSide siding performs in their geography. The site also demonstrates side-by-side comparisons with other exterior sidings.

Discovering beauty and durability in outdoor storage

Through visualization tools and a gallery of photos of inspirational sheds,LPShed.comoffers proof to homeowners that an outdoor building can be “more than a shed.” The siteconnects homeowners with information about dealers in their areas that sell LP shed-building products.

Homeowners will find inventive shed building products on this site and inspiration for storing items such as lawn mowers, bikes, tools, yard supplies, hobbies and more.As a leading producer of shed-building materials in the United States, homeowners can rely onLP’s proven expertise.

For shed dealers, the site offers a central hub of information about LP Outdoor Building Solutions and allows easy access to shed-building materials information, specs and key benefits. The site also houses visualization tools and idea galleries to assist pros with homeowner sell-in.The site links to LPCorp.com, a pro-oriented site that offers trade materials for download. While LPShed.com is primarily a homeowner site, LP plans to add additional shed-dealer content and related dealer tools.

Warranties for peace of mind

LP products come backed with some of the best warranties in the industry. For example, LP SmartSide siding products offer a 5/50-year transferrable limited warranty. For builders and remodelers, LP SmartSide products offer ease of installation. LP’s proprietarySmartGuard®process provides additional strength to LP SmartSide siding products and helps them resist moisture, termites and fungal decay.Go to siding warranty details or for shed products warranty details.

For more information about LP SmartSide Trim & Siding, call toll-free 888.820.0325 or visit information about remodeling options, call toll-free 888.820.0325 or visit For more information about sheds built with products from LP, call toll-free844.5LP.SHED (844.557.7433) or visit

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About LP Building Products

Louisiana-Pacific Corporation is a leading manufacturer of quality engineered wood building materials including OSB, structural framing products, and exterior siding for use in residential, industrial and light commercial construction. From manufacturing facilities in the United States, Canada, Chile and Brazil, LP products are sold to builders and homeowners through building materials distributors and dealers and retail home centers. Founded in 1973, LP is headquartered in Nashville, Tennessee, and traded on the New York Stock Exchange under LPX.For more information, visit

NOTE TO EDITORS: At the 2015 International Builders’ Show, Jan. 20-22, 2015, please visit LP booth C3811. For high-res visuals of LP SmartSide products please contact Patrick Kunklier of hfa at 330.319.6963 .

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414 Union Street Suite 2000 Nashville, TN 37129 T 615.986.5600 F 615.986.5666 LPCORP.COM