Change4Life Be Food Smart 2017 campaign launches today!
Welcome back! We hope you enjoyed your Christmas holiday and we wish you a very happy New Year.
Change4Life returns today with a new campaign which encourages parents to “Be Food Smart” and take control of their children’s diet, especially at breakfast time. Our new Be Food Smart app, available from today, highlights the surprising amount of sugar, saturated fat and salt found in everyday food and drink. The free app works by scanning the barcode of products, encourages families to choose healthier options, and has food detective activities for children and mini missions for the whole family.

Look out for TV, digital, outdoor and social media ads and videos revealing the surprisingly high amount of sugar, saturated fat and salt in everyday food and drinks.

Resources available
Thank you to all those who have shared plans to support the campaign with us and have already ordered resources. However, if you haven't yet ordered resources there are still consumer packs and A4 posters available.
Deliveries can take up to five working days so please place your order as soon as possible. Please feel free to contact us for more information and any support you may require.

Click here to place your order for Be Food Smart consumer packs
There are a range of digital resources available to download on the Campaign Resource Centre, and some printed items you can order free of charge to help you support the forthcoming healthy eating campaign locally. Unique URLs that we have provided for all upper tier local authorities to track your digital activity can be found in the 'Campaign Tracking' section on the Campaign Resource Centre.
We have web banners, still adverts for TVs/screensavers, an A4 poster, an email signature, out of home advertising that can be used on local bus stops, and a printable banner that can be used to support local events.

Click here to download Be Food Smart digital resources
Available now!
Our Communications Toolkit is now available on the Campaign Resource Centrewhich includes:
  • Long and shortcopy
  • Social media toolkit
  • National press release
  • Regional press release
  • Roadshow press release
  • Be Food Smart films
  • Be Food Smart TVAd

Be Food Smart Roadshows
Roadshow events will be touring the country with Be Food Smart branded stands appearing in shopping malls and supermarkets from January through to the beginning of March. Trained staff will be on hand giving live demonstrations of the new app, talking to shoppers, handing out consumer packs and answering any questions they might have.National roadshow locations and dates can be found here.

Schools resources
Every primary school that is part of the School Fruit and Veg Scheme (SFVS) will receive healthy eating teaching resources from early January. Please tell teachers to look out for a yellow Change4Life box arriving with their SFVS delivery.

Each school will receive one Key Stage 1 and Key Stage 2 pack. They will also receive copies of the consumer pack for teachers to send home in pupils’ book bags. For further details about these resources please visit the School Zone, our online hub for primary teachers. For schools that do not receive the SFVS deliveries, teachers can download all teaching resources and order consumer packs from the School Zone.
Click here to subscribe to School Zone today
Each school will receive one Key Stage 1 and Key Stage 2 pack. They will also receive copies of the consumer pack for teachers to send home in pupils’ book bags. For further details about these resources please visit the School Zone, our online hub for primary teachers. For schools that do not receive the SFVS deliveries, teachers can download all teaching resources and order consumer packs from the School Zone.
You can check which schools receive the SFVS deliveries on the Campaign Resource Centre. To help you in communicating to teachers, we have our latest newsletter about the campaign and resources along with some long and short copy on the Campaign Resource Centre.
A few requests to help us with deliveries
To help us get everything to you as smoothly as possible, please include any special delivery instructions when ordering your resources and let us know any weekdays when your office will be closed. We will do our best to accommodate your requests.
If you ordered resources before Christmas, deliveries will begin this week. We always require a signature for delivery so please ensure someone is available to receive the items. Any returned deliveries can cause significant delays to your order.
Please let us know if you have any questions.Thank you for your support, and we look forward to seeing your local activity in action.
The PHE Partnerships Team

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