LISA MATWIJIW LARSON

(720) 250-8959

Vista, California

PROFILE

Senior Product Developer with advanced experience leading project management, development, manufacturing, sourcing and innovation in multiple consumer product industries. Skilled in directing all areas within product development, marketing and manufacturing teams through project life cycles from concept design through product launches. Extensive manufacturing experience in both the US and Asia-Pacific regions. Thrives on stepping outside the box in a fast paced environment to create newness, increase efficiencies and resolve issues to achieve project deadlines using a unique blend of technical and cognitive skills.

PROFESSIONAL SKILLS

 Toy Development (Child/Pet) Product Innovation / Design Injection Molding

 Material Development Footwear Development International Communication

 Accessory Development Pattern Making / Fit Testing Design / Construction Analysis

 Outwear / Travel Development Product / Material Sourcing  Cost /Budget Analysis

PROFESSIONAL EXPERIENCE

PETCO, INC., San Diego, CA 2013-Present

Innovation Senior Product Developer

Product development across all company product lines including toys, travel gear, accessories, apparel, health & wellness, consumables, home décor, and customer experience. Products include hardlines, soft lines, cut & sew, and textile developmentwhere expertise is provided in ideation, design, molding, construction and functional analysis, and material development.

Lead Product Developer of Innovation

  • 2014 initiated Petco Innovation Team and manages new ideas in all areas, including toys, travel, apparel, home décor, health & wellness, customer experience
  • Ideation includes Incremental and Break-Out solutions for current consumer needs, but reaches out through Disruptive technology for first to market new product and customer experience.
  • Patent Pending for Digestible Noise Maker

Lead Product Developer of Process Efficiencies

  • In 2016 developed the 2017, 2018 & 2019 3Yr Roadmap for innovation across all company categories identifying priorities through ease of execution, required resources, and ROI.
  • 2015 successfully led a team through the design and development of the Dr Seuss product line with a schedule reduction of 4 months through process leadtime reductions, licensor management, and overseas vendor collaboration.
  • In 2014, developed and implemented standardized Design Pack Template for new product items increasing development efficiencies with overseas partners and factories by 15%.
  • Developed in 2014 Teardown Templates and trained US team how to use templates and effectively communicate to overseas partners for best sample practices and product change results.
  • Partnered with Asia overseas team members in both 2014 and 2015 to create standards for vendors in product creation and sample making for faster approvals and speed to market.

Product Line Management role performing research and analysis of market trends, sales history and emerging innovation for future line planning.

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CROCS, INC., Niwot, CO2010-2013

Leading company in injection molded footwear, hybrid construction and relaxing comfort.

Product Development Manager – Kids Shoe Division

Product Development for Kids, Juniors and Womens footwear involving last development, material selection/development (textiles and plastics), upper pattern development, 3D CAD analysis, sample teardown, fit testing and Asia counterpart management.

Worked on all licensed product including Disney, Hello Kitty, LEGO, Nickelodeon, Real Tree, Warner Bros, Cartoon Network, Lucas Films, Major League Baseball and Collegiate. Developed a more effective and efficient design and development process specific to licensed product decreasing timeline by 15%.

Lead Developer of Innovation.

  • Initiated and co-developed the successful Crocs Chameleons(TM) franchise in 2010. Gross of over $1.0MM in the first 4 weeks of sales and launched one year ahead of schedule.
  • In 2013 removed PVC as the primary raw material of licensed product lines by developing a new process utilizing more earth friendly and worker safe materials.
  • Designed and developed the first LED EVA Clogs and Boots, initiating the CrocsLights(TM) franchise in Spring/Summer 2014 which generated over 1 Million orders in the first season.

Lived in Asia between 2010/2011 providing development and new supplier sourcing support on baseline and innovation projects. During this time gained extensive knowledge in many manufacturing processes including EVA injection, textile pattern making, textile raw materialmanufacturing/processing, last development, LED component development, plastics sub-processing.

Developed Crocs /Jibbitz Accessories projects/process from 2012 through 2013 seasons including purses, bags, backpacks, phone cases and silicon jewelry with mixed material components and construction.

MATTEL, INC., El Segundo, CA2004-2010

The world’s largest toy company and Fortune Magazine’s Best 100 companies to work for.

Project Management Specialist – Boys Division - Hot Wheels

Effectively managed the collaboration between US design, graphics, marketing, and packaging teams as well as Asia-Pacific manufacturing teams to successfully launch new Hot Wheels Adult Collector premium product lines.

Recruited by management to pilot Mattel’s development hybrid program, which involved combining cross-functional roles and training colleagues and new hires in the areas of product development engineering, manufacturing and costing.

Successfully launched a minimum of 5 different Adult Collector lines with a minimum of 35 toys per line each year, 0 to 1 week prior to required launch avail targets, 2% below target costs and within an average operating profit of 48%.

Managed the relocation of Hot Wheels’ most premium toy line (The Red Line Club) from China to Thailand by residing in Asia to move manufacturing resources, oversea operations of manufacturing, approve new suppliers and train the production staff to optimize production operations. This led to an average overall product cost savings of 10%.

Collaborate efforts with China, Malaysia and Thailand development and manufacturing teams to develop and adopt one process for digital tool development, streamline the design process and decrease tool costs and capital investment by 10%.

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ADDITIONAL PROFESSIONAL EXPERIENCE

MATTEL, INC., El Segundo, CA2004-2010 Project Management Specialist – Boys Division - Hot Wheels

  • Developed and line planned new Hot Wheels premium product lines including Adult Collector and the Redline Club. In addition, lived in multiple Asia locations for 6 months partnering and training Asia-Pacific manufacturing teams.

EDUCATION / PROFESSIONAL DEVELOPMENT

  • BS Mechanical Engineering (Emphasis - Computer-Aided Design), Oakland University, Auburn Hills. MI
  • Student (Fashion Design), Palomar Community College, San Marcos, CA
  • Shoe Manufacturing School (Overseas Training), Crocs, Inc Development Group

ACTIVITIES & INTERESTS

  • Athletic – Running, Volleyball, Cycling, Adventure Racing, Triathlon, Snowboarding, Yoga, Climbing
  • Artistic - Illustration, Graphic Design, Paper Art, and Photography

TECHNOLOGICAL EXPERIENCE / KNOWLEDGE

  • Software - Adobe Creative Suite Photoshop and Illustrator, Various CAD software
  • Manufacturing Processes – Plastics Molding, Textile Processing, Tool & Die, Final Assembly Construction