LIQUI MOLY on courseforrecordyear
November sawthecompany'shistorybestmonthever
December 2016 – Business isbooming: German motoroiland additive manufacturer LIQUI MOLY closed November withitshighestevermonthlysales. The companygeneratedrevenueof EUR 45.5 million last month. Achieving a figure EUR 453 millionforthefirstelevenmonthsoftheyear, LIQUI MOLY hasalreadysignificantlyexceededitsprior-yearsales.
This resultappropriatelyreflectswhathasbeen a highlysuccessfulyearforthecompany. March and April 2016 alreadysaw all-time monthlyhighs, with November setting a newsalesrecordforthethird time in theyear. The figureof EUR 45.5 millionis an increaseof 20 percentoverthepreviousmonth. The salesfigureof EUR 453 milliontodatefor 2016 istenpercentabovethatoftheequivalentprevious-yearperiodandalreadymorethanthefigureforthewholeof 2015.
“Successandfailureare not solely down toluck, it’s a questionofpeople’sattitudes, too. The abilitytoworktogetherandpursue a commongoaliscrucial. Wedemonstratedwearecapableofthis in November and in thepreviousmonths,” says LIQUI MOLY CEO Ernst Prost. “All ofour 800 staffhavebeenworkingfull out eversinceJanuary. And in spiteofthe fast pace, we’reevenmanagingtogothat extra mileastheyeardrawsto a close,” says Prost. “The companyistrulyflourishingandshowingexcellentgrowth.”
The developmentisimpacting on workforcenumbers, too. Almost 50 jobswerecreated at thecompany’ssites in Germany, whiletheteam in the USA hasvirtuallybeendoubledoverthecourseoftheyear. And in thebiggestexportmarketofRussia, saleshavebeenkept at a constantleveldespitethe Ukraine crisisand a sharp drop in theruble. Thereare strong indicationsofgrowth in the UK in spiteofBrexit, andtheworkforcehasbeenexpandedthereaswell.
Prost saysthatanotherreasonforthecompany’ssuccessisthediversificationofitsproductrangebeyondtheautomotivesector. Relatedbusinessfieldshavebeensystematicallypenetrated: twoyearsagotherangeofmotorcycleproducts was boostedsignificantly, forexample, andthe Marine line was launchedthisyear. Thereare a varietyofnewproductsforconstructionmachinery, anddedicatedproductlinesevenexistforvintagecarsandaircraft. This knowledgetransferworks so wellbecausethe fundamental technicalrequirementsareverysimilar: combustionengines, lubrication, depositremoval, maintenanceandprotectionfromwearandtear.
As Ernst Prost says: “Ultimately, we’vebeenvery lucky withourbusinessmodel, ofcourse. Therearecombustionengines all overtheworld – andthey all needlubrication. Cars andtrucksare still increasing in number, so it’shardlysurprisingwe’reableto do business all roundtheworld. Andwe’recertainlyfortunatetobebased in Germany, thehomeoftheautomotiveindustry. Ourbrandalreadyhas a positive aura, and ‘made in Germany’ does a lottoreinforcethat. All oursalespeoplehaveto do nowismakesurethatit's LIQUI MOLY oilsthatgointoenginesworldwide – and not productsmadeby Shell, BP orCastrol.”
About LIQUI MOLY
Witharound 4,000 items, LIQUI MOLY offers a global, uniquelybroadrangeofautomotivechemicals: Motor oilsand additives, greasesandpastes, spraysand care care, gluesandsealants. Founded in 1957, LIQUI MOLY developsandproducesexclusively in Germany. Thereitistheundisputedmarketleaderfor additives andisrepeatedlyvotedthebestoilbrand. The companyledbyownerErnst Prost sellsitsproducts in morethan 120 countries andgenerated 441m euros in salesoverthepastyear.
For more information, please contact:
Peter Szarafinski
Jerg-Wieland-Str. 4
89081 Ulm-Lehr
Germany
Tel.: +49 7 31/14 20 189
Fax: +49 7 31/14 20 82