Worksheet #2:

Leadership Identification

Introduction

Leadership is critical to the success of a capital campaign, and identifying key individuals to serve during Step 1- Preparation will help your campaign run smoothly and effectively. While all leaders of the campaign need to be gifted, respected, and committed to the vision of the church, this worksheet is designed to help you match the gifts of each leader to the leadership roles in the campaign.

The major teams:

Core Leadership Team- Leads the planning and implementation of the capital campaign.

Spiritual and Prayer Team- Lead the spiritual emphasis of the campaign and help with the production of prayer related materials.

Communication and Events Team- Leads targeted events and creative methods to convey the larger messages of the capital campaign.

Key Donor Team- Leads the financial planning and major gift portions of the capital campaign.

Follow Through Team- Leads the communication and tracking of the commitments made during the capital campaign.


Core Leadership Team

Objective:

Lead the planning and execution of the capital campaign.

Expected Time Commitments:

This core leadership team will need to commit 10-15 hours a week towards leading the capital campaign for approximately 2 months.

Assigned Tasks:

  • Conduct the feasibility study.
  • Determine the goal and elements of the project to include in the capital campaign,
  • Orchestrate and lead the capital campaign for the congregation.
  • Work with the pastor, staff, and the board of the congregation to conduct the public aspect of the capital campaign.
  • Create capital campaign calendar


Spiritual and Prayer Team

Objective:

Lead the spiritual and prayer elements of the capital campaign.

Expected Time Commitments:

This committee will need to committee to 5 hours a week during the planning portion of the campaign and 3 hours a week during the action step of the campaign.

Assigned Tasks:

  • Create materials that highlight the faith foundation of the campaign, including items like a prayer book, campaign prayers, symbols of prayer, 40 hour prayer vigil, etc.
  • Work with the pastor to create and communicate the spiritual focus of the campaign during worship.
  • Assist the communication team to create and communicate the mission and ministry aspects of the capital campaign and the project.


Communication and Events Team

Objective:

Communicate the essential message and vision of the capital campaign.

Expected Time Commitments:

This committee will need to commit 5 hours a week for approximately 2 months.

Assigned Tasks:

  • Craft Core Vision and Purpose Statement
  • Determine the best and most efficient ways to communicate the message of the campaign to the congregation
  • Assist with the planning of special events and worship
  • Create additional content for materials like videos, electronic communications, social media, and other publicity for the campaign.


Key Donor Team

Objective:

Communicate and involve major donors in the decision making of the capital campaign

Expected Time Commitments:

This committee will need to commit to 5-10 hours a week during the campaign to meet with the leadership of the congregation and major donors.

Assigned Tasks:

  • Learn the major aspects of the campaign and communicate these with key donors in the congregation.
  • Communicate the questions and concerns of key donors with the leadership of the campaign and congregation.
  • Ask for commitments from key donors to support the campaign (either as part of the feasibility study or during the campaign).


Follow Through Team

Objective:

To track and communicate the progress of financial commitments and expenses of the campaign

Expected Time Commitments:

This committee will need to commit 3-5 hours a week during the campaign. Additional time will be needed after the campaign to track the giving of gifts towards the campaign.

Assigned Tasks:

  • Tracking of gift commitments
  • Reporting of progress of the campaign every quarter during the campaign to the congregation
  • Working with the leadership of the campaign and congregation to communicate as needed about the campaign finances.