LADISLAO LABRA HOLMES

1855 Francis Mill Ct, High Point NC 27265

Cell: 336-906-2897:

Executive Profile

Visionary, multi-cultural and multi-dimensional leader with global experience.

Drives the design and implementation of powerful marketing strategies that promotes sustainable and profitable growth with positive impact on P&L.

Builds and retain high performing talents, and successfully leads the organization through the transformation required to reach the next level of excellence.

Skill Attributes

  • P/L DrivenProblem Solving
  • Strategic Vision& PlanningSelf-Motivated
  • Budget DrivenBilingual (English and Spanish)
  • Global experience in product sourcingEffective Communications
  • Conceptual ThinkingQuick Study

Core Accomplishments

USA (American Woodcrafters, LLC)

  • Launched the company in 2000:a joint venture between FORESTAL COPIHUE, a Chilean furniture manufacturer and ROCKFORD FURNITURE a furniture wholesaler and importer
  • Designed and implemented amarketing strategy that led the company’s top line to reach sales in excess of 25M/year.
  • Maximized the company’s market penetration from the North East through the South
  • Led the buy-out of the Chilean shareholder in2006
  • Built suppliers relationships in Asia and South America, some of them close to 10 years: (PT Integra, PT Interkraft, PT Alam, PT Perwita, PT Smart, RK Resources, Latitude Tree, Poh Huat, Kaiser, Wan Li Hang, Movies Serraltense, Movies Imperial, NorMovies, Maxima, Movies Artefama,etc.)
  • Established QC teams in Asia and developed QAprocedures and standards that improved product salability.
  • Established a legal office in Indonesia staffed with a team of 15 people, to centralize all Asian operation
  • Traveled overseas 5-6 times a year to visit suppliers. Approved all market samples prior to shipments. Approved all first cuttings prior to shipment to the US warehouse in High Point.

CHILE (Forestal Copihue S.A.)

  • Developed sales of wood products, with off-shore customers and distributors in the US, Asia and Europe: Webb, This End Up, Maco, Bassett, Vaughan, Butler Wood Products, Samuel Lawrence, Dae Shin Enterprises, Nobel International, Hyundai Wood Products, Eagon Industrial, etc.,
  • Doubled company’soff-shoresales over a 5 year period from $40 to $75 million.
  • Proficient in Microsoft Excel, Word, Power Point, and able to read cads

Professional Experience

2000 to PRESENT

President, AMERICAN WOODCRAFTERS LLC, High Point, NC, USA

Core Accomplishments

  • Hired and retained high performanceexecutives and managers.
  • Established business relationship with most of the Top 100 furniture retailers in the USA resulting inincreased sales and profits. (Havertys, Badcock, Pillow Kingdom, Slumberland, RC Willey, Nebraska, HomeMakers, Furniture Outlets, RTG, etc.)
  • Directed product development efforts with a focus on key customers,emphasizing profit maximization.
  • Established business relationship with several of the top furniture manufacturers in Indonesia, Vietnam and China to supportglobal supply chain.
  • Developed and implemented a Quality Assurance program that led chargebacks reduction to less than 1.3% of sales.

1994 to 1999

Vice President of Sales and Business Development, FORESTAL COPIHUE S.A., Santiago, Chile

  • Developed new products and new offshore markets including Japan, Korea, China, United Kingdom, France, Canada, USA, Argentina, and Peru.
  • Increased market penetration in existing geographical markets through development of new products.
  • Traveled to world markets, visiting customers on a frequent basis.

1992 to 1994

Senior Manager of Corporate Planning, FORESTAL COPIHUE S.A., Santiago, Chile

  • Developed a corporate strategic plan for all fourdivisions: Forestry, Furniture, Millwork and Sawmill that drove the company to achieve its long-term financial goals.
  • Developed a“core performance” andP/L reporting systemfor each company division. Presented monthly reporting to CEO and Board Members (Citibank and Shell).
  • Assisted all Company divisionpresidentswith Capital Investments Projects (CAPEX).

1988 to 1992

Plant Manager, FORESTAL COPIHUE S.A., Santiago, Chile

  • General day-to-day responsibilities associated with running a furniture operation.
  • Responsible for over 600 employees.

1985 to 1988

Credit Risk Manager,BANCO (BANK) EDWARDS, Santiago, Chile

Core Accomplishments

  • Evaluated credit risk for large and medium size companies, including loans up tous$10 million.
  • Acted as advisor to the credit committee for financing and debt re-structuring.

EDUCATION

  • Various seminars in wood technology at NC State University, USA1990 to 1992
  • MBA in Marketing and finance UNIVERSIDAD DE CHILE1986 to 1987
  • B.S. Forestry Engineering UNIVERSIDAD DE CHILE ( Graduation with Honors)1981to1985