JUSTIFY YOUR TRIP – web copy

We get it…there are so many events, it’s time out of the office, budgets are tight. But you know how important a trip to Intelligent Content Conference 2018 is to you, your career and your company.

If you need a little help with the persuading, you save your brain power for your content strategy and let us take care of the rest.

Download our templated Justify your Trip [CM1]letter where we explain:

  • Yes, we’re a legitimate, 10-years-running, proven event, filling a niche – content strategy specifically for marketing professionals - that you just can’t find anywhere else
  • It’s in Las Vegas, NV, USA – a city built for events! The airfare is comparatively low, as are the hotel rates. We’re holding this off-strip to keep prices lower (and focus higher), but between us, it’s a quick Uber ride to The Strip so you can decompress in the evenings.
  • Sessions and speakers that have been hand-selected by Robert Rose and Stephanie Stahl to address content strategy, talk about how they implemented their content strategy, content audit, etc…and what the results were. Yes, real live stories that are smart and actionable for you.

How else can we help you? Let us know at .

Don’t forget to connect with us well before the event! Follow us onFacebook, orTwitter. You can also follow the#intelcontenthashtag to keep up-to-date on the event!

DOWNLOAD OUR LETTER[CM2]

Dear <Insert Manager’s Name>,

I would like your approval to attend Intelligent Content Conference 2018, the 10th annual conference for marketing professionals interested in content strategy. It is taking place March 20-22, 2018 in Las Vegas, NV.

The conference will give me a chance to connect with over 500 marketing professionals like me who are interested in content strategy - something that no other event is offering. This year’s event is focused on strategy: the people, processes and tools that can help me make our content an asset within our organization. It affects marketing, but I want to also help our company broaden our minds and our strategic business goals to enable our content to be the lifeblood of our customer’s entire experience. See? I’m really excited about this opportunity and know that this is the right time for me to attend.

The two main event days of the conference are dedicated to inspiring and actionable keynotes, with breakout sessions with hands-on learning and relevant content strategy examples, and multiple tracks of programming from which to focus my attention. I’d appreciate your thoughts as I plan the sessions I’d like to attend so we’re on the same page!

With speakers citing specific content strategy case studies and success stories focused on the lens of a marketer, I know I will be able to apply my learnings, and make sure we’re doing things efficiently and strategically.

Along with speakers from leading social networks and Fortune 500 brands, over 40 speakers will be there, from industry thought leaders to practitioners who understand our challenges. Also, the thought of 500 like-minded attendees, speakers and industry peers in one building so I can network and learn is one of the main reasons I’d like to go.

I learned that the expo hall is filled with a number of technology and service providers who will be showcasing their solutions during the event, meaning I can come back with even more ideas of how we can be more efficient and effective. There are scheduled demos, so I’ll see the technology offerings firsthand.

I’ve broken down the approximate cost of my attendance at Intelligent Content Conference 2018 from Tuesday - Thursday, March 20-22 below:

Airfare:$xxx
Hotel:$xxx
Conference:$1,795 (edit if you use discount code or register early!)
Total:$xxx

Upon my return from Intelligent Content Conference 2018, I will share key takeaways, including those that we can implement immediately to maximize our marketing program and impact our bottom line. Before I leave, why don’t you and I sit down to make sure that my strategy and plan for my few days in Las Vegas are on track with your business goals.

Thank you for your consideration of this request. ICC has a room block at the M Spa & Resort at discounted rates, so it would be great to book early. I greatly appreciate your immediate attention to my request.

Regards,

[CM1]link

[CM2]button/link