June 2011 FFW Sales Successes
June 2011 – FFW Sales Successes
National Accounts
Rita Di Lello
· Lucky/Save Mart- Sebastiani Ad in August in 72 stores in Northern California.
· Four Seasons National Core Mandatory Placement – Discoveries Merlot BTG Catering for 2 years beginning August 2011 and running through August 2013.
· Park Hyatt Aviara Resort, Golf Club, & Spa Carlsbad CA– Chalk Hill Chardonnay BTG entire resort bars, restaurants and catering for an entire year. July 2011-July 2012.
· PF Changs Sebastiani Chardonnay BTG National Optional Placement July 2011-July 2012.
Southeast Division
Joanne Wigod
· New Zealand Embassy in Washington new placements: Vavasour Pinot Noir and Sauvignon Blanc. The initial order has been placed.
Brandon Vorst
· Sebastiani Merlot placed BTG on Celebrity Cruise Line projecting sales of 750-1500 cases.
· Chalk Hill Estate Red placed on Sea dream Cruise Line.
· 28 cases of Gretsky to Frugal McDoogals in Nashville.
· Firestone Merlot placed BTG at New York Prime.
· Sebastiani Merlot placed BTG at Ortanique on the Mile in Miami.
Dave Pratt
· Discoveries will be the new house wine at Cabana Club (4 SKU’s) starting in August. Expect to sell 300 cases annually.
· Bi-Lo (chain in SC) just took a 3 month “exclusive” in 49 stores that should generate 800-1000 cases by year end.
· Placed Sebastiani Sonoma County Chardonnay BTG at PF Chang’s in Florida-Thanks to Jim Hicks!
· Mutual, NC sold 906 cases of Sebastiani (the largest month in history) thanks to Brooks Kaufmann’s Harris Teeter Impact program.
West Division
Sabrina Traverso
· Zanotto’s Market featured Sebastiani wines for the July 4th AD. Opening order of 24 cases of Chard, Zin, Pinot and Cab. Zanotto’s has two locations in the South Bay.
· Press Club in San Francisco will be featuring the following wines for the entire month of July;
o Chalk Hill Sauvignon Blanc
o Chalk Hill Chardonnay
o Chalk Hill Estate Red
o Chalk Hill Semillon
Kathy Burke
· Loews Hotel in Santa Monica will be featuring Clifford Bay Sauvignon Blanc BTG. Projecting to move 4-6 cases per month
· New Kuleto Cabernet Sauvignon placements: Chinois (Santa Monica), Josie’s (Santa Monica), Salute (Santa Monica), Via Alloro (B Hills) and Mastro’s *B Hills)
· New Cash & Carry concept in California will feature multiple wines from FFW
Cesar Cespedes
· New Placements at Chaya Brassiere
o 2 cs Chalk Hill Sauvignon Blanc
o 2 cs of Chalk Hill Pinot Gris’
o 3 cs of Chalk Hill Merlot
· Sold three cases of Discoveries Chardonnay to Blu restaurant in San Francisco
Brad Potter
· Depleted 506 cases in Nevada for the month of June. Largest month over the past 18 months.
· Secured 4-6 pallet program with the Wolfgang Puck group
Mark Coggan
· Esquin Wine Shop (#1 Wine Shop in Seattle)- Sebastiani 09 Chard on ad for the month of July
· Pete’s Wine Shop (#2 Wine Shop Seattle and Bellevue)- Three Rivers Cab ad for July and August
· Conducted Q3 Chain Tertile meeting with OR and Wa Key Account Teams
· WA- Sold 83cs 07 Estate Red to Eastern Washington
· OR – Largest month YTD on Clifford Bay, Sebastiani, Chalk Hill, and Firestone Estate
· WA- Largest month YTD on Sebastiani, Lincourt, and Gretzky
· WA- Sold 15cs of Gretzky Cab to Emory’s (55cs sold CYTD)
· ID- Conducted ID planning session and goal presentation with Hayden Beverage in Boise
Northeast Division
Keith Harvell
· Table and Vine (a large retailer in Western MA) has taken their 2nd 25 case drop of Gretsky.
· Phillips Academy in North Andover, MA hosted a Trustee party and 70 cases of Discoveries was sold.
· Lincourt Steel Placement: Boston Harbor Hotel to pour indefinitely.
· Clifford Bay Sauvignon BTG featured at Tia’s on the Waterfront this summer. Estimate 15-20 cases per month.
Steve Mann
· American Yacht Club in Rye, NY has been pouring Firestone Estate Chardonnay and has just passed the 500 case mark since their first purchase over three years ago.
· Tony’s of Napoli, an iconic Broadway theatre district restaurant has passed the 500 case mark, having poured Firestone Riesling for the past three years.
· The world-famous Sagamore Resort, on Lake George in upstate NY now features four Sebastiani Sonoma varietals BTG.
Central Zone
Jeffrey Polster
· New Lincourt BTG Placements in Milwaukee, WI:
o Pastiche, Lincourt Steel Chardonnay
o Balzac, Lincourt Steel Chardonnay
o Riversite, Lincourt Steel Chardonnay
o River Lane Inn, Lincourt Chardonnay
o Harvey’s Central Grille, Lincourt Chardonnay Santa Barbara
· UFS Retailer in IL has 3 new placements of Sebastiani and brought in 28 cases in June.
· Festival Foods in WA (17 stores) authorized 6 varietals of Discoveries. Will buy-in in July.
· 6 case display of Discoveries at Millers Vernon in Madison, WI
· New Placements of Lincourt Pinot Noir and Lincourt Chardonnay at Star Liquor in Madison, WI.
· Discoveries new placements (2 types) at Ivory Room in Madison, WI.
· New Placement Clifford Bay Sauvignon Blanc BTG at Icon in Madison, WI.
· Lincourt BTG in Wisconsion Dells
o Sorentos
· Binny’s in IL took a 200 case position on Clifford Bay including 100 cases of Sauvignon Blanc and 100 cases of Pinot Noir.
· Rewrote Lucky Strike, IL Winelist: Carrying all wines below BTG.
o Discoveries Chardonnay, Cabernet, Merlot, Pinot Grigio, Moscato all as new house wines.
o Firestone Riesling and Sauvignon Blanc
o Sebastiani Chardonnay and Pinot Noir
· New Placements at Lucky Strike:
o Lincourt Unoaked Chardonnay
o Firestone Merlot
o SXS Shiraz
o Sebastiani Cabernet Sauvignon
James Lewis
· 112 cases of Sebastiani and 28 cases of Clifford Bay sold into Lukas Liquors in Kansas City, KS.
· Sebastiani Cabernet and Chardonnay BTG placements at Jack Stack. This is the biggest on-premise account in Kansas City, KS.
· 56 cases of Sebastiani sold into Grover Liquors in Wichita, KS.
· Discoveries is on ad at Groves.
· 7 case stack of Merus and Altvs and 5 cases stack of Lincourt at Omaha Wine Company.
· Clifford Bay Sauvignon Blanc BTG placement at The Prairie Star in New Mexico. Biggest on-premise account in New Mexico. 28 cases opening order.
· Lincourt Pinot Noir BTG at The Prairie Star in New Mexico. 7 cases opening order.
· Chalk Hill Chardonnay BTG placed at Rustique in Aspen and Amavi in Santa Fe.
· Clifford Bay Sauvignon Blanc BTG placed at SantaCafe in Santa Fe.
· Chalk Hill Cabernet BTG at Casa Vieja in New Mexico.
· Chalk Hill BTG placed at Jimmy’s in Aspen.
· Discoveries cut in in Hy-Vee stores in Omaha. Cases will ship in July.
David Langford
· Discoveries Moscato is being poured BTG at Sullivan’s Steakhouse in Indianapolis, IN.
· Ohio: Worked with Heidelberg Distributing in Ohio to ensure the Giant Eagle Catalina Program was fully executed. For the month of June, Heidelberg depleted 783 cases of Sebastiani Sonoma tier versus 290 cases last year… up +154%.
Jack Harvey
· Dierberg’s, a 21 store operation in St. Louis, MO began a Sebastiani program the last week of June resulting in a 900 case depletion of Sonoma County Chardonnay (600 cases) and Sonoma Coast Pinot Noir (300 cases). 12 new Pinot Noir placements were made with this buy.
· In Texas, the Sebastiani Sonoma County Chardonnay, Cabernet, Merot and Pinot Noir in Albertson’s has been at a price disadvantage due to being on a “bottle buy.” This has been successfully changed from “bottle buy” to “case buy” effective July 1st. Aggressive sampling in their top unites will begin to regain consumer base and increased sales will follow.
· Lincourt Pinot Noir BTG placement in Bella Italia restaurant. 6 cases have already been depleted.
· Fort Worth Club has 6 month program featuring Kuleto Cabernet with anticipated depletions of 5 cases per month.
· Zambrano’s Wine Bar has 60 day featured of Kuleto Cabernet with anticipated depletions of 6 cases per month.
· Lincourt Steel BTG placement at The Chop House with anticipated depletions of 5 cases monthly.
· DelFrisco’s and Sullivan’s agreed to add Lincourt Pinot Noir as a Wine List mandate in all 9 and 20 unites respectively.