JOHN YOUNG6 Norwood Road, Scarsdale, NY 10583914-924-7437
johnayoung.net
Creative Director, Copy
2009-present
Responsibilities: Work with senior management in healthcare, aerospace, energy and financial services industries to develop new communication strategies and lead creative implementation across integrated platform. Clients: Navisite, CAMAC Energy, Butler National, Hackensack Medical Center, NorthShore LI Jewish Hospital, Planet Home Lending, Mercedes-Benz LI Dealer Groups.
Ogilvy Action, Stamford, CT
Chief Creative Officer 2003-2009
Responsibilities: Work with agency partners to rebuild agency from strategic/creative perspectives. Participate in all strategy development for existing clients/new business. Re-staff, reinvigorate creative group/product. Deliver results-driven, integrated work against all media. Clients: Holiday Inn, DuPont, Earthlink, Sara Lee, CNN.
Bozell
Executive Creative Director, Brand Integration 2001 – 2003
Responsibilities: Establish direct marketing group with Internet function. Staffed 30-member department from project management to creative. Worked with senior agency team to develop channel-neutral CRM strategies for clients and new business. Clients: Datek, Verizon Wireless, Bank of America.
Kirshenbaum & Bond
Executive Creative Director 2000 – 2001
Responsibilities: Launch CRM Company, dotglu, with Internet focus. Oversee creative for online /offline efforts with emphasis on deploying direct marketing practices online. Clients: DLJdirect, Citibank, Credit Suisse.
Pickholz Tweedy & Company
Partner, Executive Creative Director 1996 – 2000
Responsibilities: Launch direct marketing start-up and oversee creative/ strategic development for all clients. Formed nucleus with executive team to drive revenue from $0 to $11 million and from three to 50 staff members. Clients: E*TRADE, Optimum Online, Arch Communications.
Lowe Direct
VP Creative Director 1994 – 1996
Responsibilities: Work with senior marketing team to create first CRM program for Mercedes-Benz (and automobile industry). Develop acquisition, retention strategies for all segments and write/supervise creative for each. Build 15-member staff to service Mercedes-Benz, Dell Computer and Ameritech.
Digitas, Boston, MA
Senior VP Creative Director 1992 – 1994
Responsibilities: Recruit and staff new 16-member creative group. Oversee direct strategy/creative and work with senior team on segmentation models. Participate with Executive Committee and McKinsey consultants to develop proprietary agency business model. Lead creative efforts for agency new business team. Clients: American Express, AT&T. Media: offline.
Scali, McCabe, Sloves
Senior VP Creative Director 1982– 1992
Responsibilities: Manage 28-member department to create general advertising, sales promotion and direct marketing for all agency clients. Lead all integrated efforts for agency new business team. Report directly to agency chairman, Marvin Sloves. Clients: Volvo, Saab, Perdue, Chase Manhattan, Nikon and Hertz.