John Finneseth

John Finneseth

Semi Autostart

February 25, 2009

Business Proposal

My company that I want to start is called Semi Autostart. The product that the company will be producing is automatic starters for semis. The starters will be connected also to the air pressure so when the semi is started the semi will start to build up air pressure just like normal. The intended consumers of this product are people who own or operate semis. This product will give them the ability to start their rigs from inside so when they are eating breakfast or are having their coffee they can start the semi so when they go outside and get in their will be enough air pressure for them to take off.

This will give them the ability to save time as well as get going earlier in the morning. The market size for these starters will be statewide at first. I will have a retailer in Ames, IA as it is central Iowa and also have a website. This will give me the option to sell them nationwide. I will have a mechanic who will install the unit of the semis but they must bring them in for me to install them at no extra cost. However, if they want they can purchase the starters and install them themselves but will void the warranty by doing so. I will make money on the starters by selling them at 10% above what it cost me to have them produced. The first year’s service on them will be free but after that there will be a service charge.

My entrepreneurial team will be made up off people who have high sales ability as well as a good knowledge of semis. I feel that with my experience of semis and my outgoing personality as well as having a team that is good in sales we will be a very good company and will grow fast. I think that anyone would be a good candidate to work for this company but the more outgoing and knowledgeable about semis and how they work they will be better off.