JOB TITLE: Public Relations Specialist
JOB TITLE: Public Relations Specialist
DEPARTMENT: President's OfficeFLSA: Non-Exempt
LOCATION: Union CampusLEVEL: 103
REPORTS TO: Director, Public RelationsDATE: 04/1/09
POSITION SUMMARY:
Support the Director with the day-to-day operation of the Public Relations department; produce publications and documents, advertisements, etc. needed to promote the College, the ECC Foundation, and their missions.
ESSENTIAL TASKS:
Manage publication projects from planning stage to final completion for internal and external distribution.
Respond to inquiries from employees and the public, screening and directing individuals as appropriate.
Evaluate all incoming correspondence, marking important sections, drafting replies, gathering appropriate background material, routing mail, and determining which matters require the attention of the administrator.
Produce College publications including the College catalog, schedules, viewbooks, brochures, flyers, programs, postcards, envelopes, newsletters, and reports using appropriate equipment and software.
Produce Foundation publications including annual reports, invitations, RSVP cards, envelopes, newsletters, programs, letterhead and membership cards using appropriate equipment and software.
Design and place advertisements, verify publication or broadcast information.
Maintain files of College news releases, publications and clippings.
Process billing paperwork for the department and maintain accurate and up-to-date budgetary records.
Maintain media lists, subscriptions, directories, and publications.
Assist the Public Relations Director in the arrangement for receptions or special events.
Provide clerical support for the department.
Initiate, process and track departmental forms such as purchase orders, personnel requisitions, travel authorization forms, supply requisitions, printing requests, travel expense reimbursement vouchers.
Track/record all departmental expenditures; prepare budget status report and projections to be used with campaign and expense planning.
Serve on College committees as requested.
Perform assigned responsibilities, duties, and tasks according to established practices, procedures, techniques, and standards in a safe manner and with minimal supervision.
ADDITIONAL DUTIES:
Adjustment of hours involving evening and/or weekend work may be required.
Perform other related duties as may be assigned.
KNOWLEDGE, SKILLS, and ABILITIES:
Knowledge of department and college policies, procedures, and practices with the ability to answer work related questions; and/or interpret and apply these guidelines correctly in various situations.
Excellent customer service skills.
Ability to write in a clear, concise manner.
Ability to shift quickly between several tasks without loss of continuity.
Ability to independently identify and undertake additional tasks to be accomplished.
Skill in proofreading materials to ensure accuracy.
Skill in editing copy, writing heads, subheads and cutlines.
Ability to use appropriate proofreader's marks when editing.
Ability to know when and which contacts to make internally and externally to complete the assignment.
Ability to communicate effectively (oral/written); deal effectively with the general public, all levels of co-workers, sales representatives, news media contacts, and general vendors; concentrate on detailed projects during numerous interruptions.
Knowledge of sales and marketing.
Thorough knowledge of general office procedures and office filing systems.
Ability to handle confidential material judiciously.
Effective interpersonal skills, including ability to establish and maintain positive working relationships with coworkers, vendors, and the general public.
Ability to communicate information and ideas in writing so others will fully understand;
Ability to manage multiple projects and work under time pressures to meet established deadlines.
Ability to work effectively in a busy office with frequent interruptions.
LEADERSHIP and COMMUNICATION SKILLS:
Supervise, instruct, or train others through explanation, demonstration, and supervised practice; and/or make recommendations based on technical expertise.
Communicate information among co-workers, customers, vendors, and management; and/or speak before professional and civic groups; may write complex articles and reports or develop presentations for specialized audiences; may read scientific or technical journals or reports.
DECISION-MAKING and ANALYTICAL SKILLS:
Follow technical instructions, procedure manuals, and/or compose routine or specialized reports or forms and business letters; and/or ensure compliance with clear guidelines and standards.
Communicate to convey or exchange general work-related information or service to internal or external customers.
Adhere to college and department policies, procedures, and practices.
Perform job duties in a safe and efficient manner.
EQUIPMENT/SOFTWARE:
Use office machines such as telephones, fax machines, copiers or calculators.
Basic photography knowledge, Operation of a digital SLR camera.
Proficient in Adobe InDesign, Adobe PhotoShop, Adobe Illustrator, Microsoft Publisher.
Use computers for data entry and Microsoft Office (Word, Excel, Outlook); customized applications.
Use Colleague (college database system).
WORKING CONDITIONS - the following physical conditions and hazards may be encountered in this position:
The position is in an indoor environment with a moderate noise level.
PHYSICAL REQUIREMENTS:
- While performing the duties of this job, the employee is regularly required to sit; use hands to finger, handle, or feel; reach with hands and arms and talk or hear. The employee is occasionally required to stand and walk.
- The employee must regularly lift and /or move up to 10 pounds and occasionally lift and/or move up to 25 pounds.
- The position may also require close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.
POSITIONS SUPERVISED:
None
EDUCATION, EXPERIENCE, and LICENSES/CERTIFICATIONS: (A comparable amount of training, education or experience may be substituted for the minimum qualifications.)
Completion of Associate's degree
Two years related experience
Signatures
I have read and reviewed the above job description with my immediate supervisor.
Employee Signature/DateSupervisor Signature/Date