Job Title:Marketing and Fundraising Manager

Job Title:Marketing and Fundraising Manager

Team: Fundraising

Reports To:Director of Fundraising

Key Relationship: Fundraising Team

CEO

Finance

Background

Cardinal Basil Hume founded the Centre in 1986; we offer a diverse range of services for homeless young people, families in need and the local community on one site. The Centre enables people to gain the skills and support they need to overcome poverty and homelessness.

We have a person-focussed approach which encourages us to recognise that each human being is different with complex needs and so our response needs to be multi-layered. Therefore we offer six principle service packages: residential services for homeless young people; family services for children and families; housing, welfare rights and money management advice; employment support; learning and skills (English, IT and Adult Learning); and immigration advice and advocacy.

The Centre takes the Benedictine ethos of our founder seriously, ensuring that we offer a non-judgemental welcome and a stable and safe environment for people in need to seek help and support. While our services are offered to people of all faiths and none, many of our donors are Catholic and our fundraising work is sensitive to this.

With an annual income in the region of £2.7 million, there are currently 60 staff members. In addition, the Centre benefits from the generous and diverse contribution of volunteers; there are currently some 100 active volunteers.

You will be joining a fundraising team of nine.

Key Purpose

The Cardinal Hume Centre has a strong individual giving programme including a regular giving initiative, the George Basil Hume Foundation. Over recent years, we have tailored how we communicate with supporters and steadily increased the level of income we receive from individuals. We are now ready to enhance this programme through developing the way we market our work, integrating our approach to different donor groups, including community groups, making the most effective use of new ideas and technology. Reporting to the Director of Fundraising, the Marketing Manager will oversee the delivery of a marketing programme to increase income and supporter engagement from our individual and community group supporters.The post holder will play a key role in the on-going development of the overall fundraising strategy, working with colleagues to drive innovation, integrated supporter communications and income growth.

Key Tasks

To be responsible for developing relationships with our individual donors and community groups, marketing the organisation to these donor groups in order to increase both income and supporter engagement
To lead on the delivery and growth of supporter development, including our regular giving programme
To manage donor recruitment both through traditional recruitment and through relationships with our community groups
To lead on the delivery and growth of our community supporter programme.
To manage our legacy marketing strategy as part of the individual giving programme
To manage three posts within a department of ten staff
To use data to provide impact reports and inform future plans across the fundraising department
To lead on the use of donor facing social media as well as website development.
To undertake other duties as required including working some anti-social hours for which TOIL is available.

Person Specification:

Essential

Experience of working within a marketing and/or fundraising department, tailoring information and materials to specific audiences
Experience of managing marketing campaigns to achieve financial targets and with a good knowledge of direct marketing, and segmentation techniques
Managing, motivating and supporting staff effectively
Budgetary discipline
Understanding of how databases work and how to produce and analyse data to report and inform future development
Ability to present information in a clear and concise fashion to different audiences.
Experience of using of digital technology to enhance brand development, including websites and social media.
Be up to date with current trends in the sector on supporter acquisition and stewardship.
Experience of relationship management and an understanding of personalisation in fundraising
Ensuring organisational brand values are appropriately reflected in marketing communications
Managing relationships with other agencies and external suppliers, including reviewing supplier relationships and tendering/pitching process
Understanding of, and empathy with the motivation behind faith based philanthropy
Willingness to work flexibly including some early evening and occasional weekend work

Desirable

Understanding of the impact of homelessness and exclusion.
Creative flare with photo editing and design software.
Understanding of Gift Aid legislation and the dos and don’ts of data protection.
Experience of ThankQ
Some knowledge of legacy marketing

TERMS AND CONDITIONS:

Starting salary:£36,194 per annum

Holidays: 24 days, rising to 26 after one year’s service, and 28 after two years’ service

Notice Period: 8 weeks

Pension:The Centre provides an auto-enrolment pension scheme and will match employee contributions up to a maximum of 6%.

Probation Period: 6 months

A Season Ticket Loan is available

The Centre requires all its staff and volunteers to respect the ethos of the Centre and to be in sympathy with its aims and objectives. A commitment to respecting and implementing the Centre’s Equal Opportunity Policy is also expected.

The Centre requires its staff to recognise the valuable role that volunteers play in the work of the Centre and to welcome and support volunteers with whom they work.

The Centre requires all its staff and volunteers to undertake a police check.

Our Founding Ethos

The Centre takes the Benedictine ethos of our founder seriously, ensuring that we offer a non-judgemental welcome and a stable and safe environment for people in need to seek help and support.

“Each person matters; no human life is redundant. Every individual must be given the opportunity to live a life in which his or her basic needs are provided for and in which, so far as is reasonably possible, their full potential is realized.”

Cardinal Basil Hume OSB

Our Vision

The Centre strives towards a society where every individual will have a safe place to live and where their right to develop is respected and supported.

Our Mission: Turning Lives Around

The Cardinal Hume Centre enables people to gain the skills and support they need to overcome poverty and homelessness.

Our Values

Integrity: we strive to be true to our founding ethos and to living out our vision and mission; we are accountable to all our stakeholders.

Respect: we seek to be non-judgemental, to listen, and acknowledge each other’s worth and to put people at the centre of our work.

Inclusiveness:we promote equality of access to our services and support each client to access the same life opportunities as everyone else.

Compassion: we will demonstrate our care for each individual who comes to the Centre in the quality and consistency of the services we offer to them.

Empowerment: we will provide holistic support to our clients in helping them to identify their needs and in making informed choices about their lives

Collaboration: we will work together with others who share our values, seeking partnerships to augment and complement our service offer.