Copywriter (Maternity Cover)

Job Description

TITLE: / Copywriter
GRADE: / Officer
DEPT/TEAM: / Creative
REPORTING TO: / Copywriting Manager

Purpose of Job:

1. Red Nose Day generates copy needs across a vast array of mediums that often require delivering against tight deadlines. Working with the Copywriting Manager (CM), this role will require someone who possesses strong writing skills and can produce copy that chimes with the Comic Relief brand.

2. This role will have a particular focus on web and email writing, so requires someone with experience in this area. Knowledge and experience of writing SEO and social media is also desirable.

3. Creativity is at the heart of what makes Comic Relief tick - this person will play a key role in making sure that creative thinking thrives across the whole organisation.

Specific Responsibilities

1. Writing

·  Working with the CM to assist in drafting and structuring campaign marketing materials as required so that they accurately reflect the Comic Relief brand and answer specific briefs.

·  Ensuring key messages as defined by Head of Marketing are included in all written communications throughout the campaign.

·  Working with the CM to create and edit content for all sections of www.rednoseday.com, www.comicrelief.com and any other web-related copy briefed to the Creative Team.

·  Working with the CM to draft emails to supporters.

·  Helping to support the press team with their copy/creative needs.

·  Helping to provide copy for any other campaigns or projects that Comic Relief becomes involved in.

2. Creative

·  Working with the Head of Creative (HoC) and CM to help tackle creative problems

General

·  Promote the values of Comic Relief through participation in organisational initiatives and by taking actions wherever possible to support the Comic Relief Promise.

PERSON SPECIFICATION FOR : Red Nose Day 2007 Junior Writer/Creative

EXPERIENCE / WHY / IMP. / App / Int / Test / Test Format
Experience of delivering high quality written content, particularly for an online audience. Experience of writing in a copywriting role. / To ensure that our written communications are well written and presented, on brand and on message and meet the objectives of the brief. / Ess. / Ö / Test / show portfolio
Project Management / To manage projects as requested by the CM. / Ess. / Ö
Demonstration of creative thinking / Be able to develop and support creative ideas through all of our communications in different media. / Ess.. / Ö
JOB SKILLS / WHY / IMP. / App / Int / Test / Test Format
Risk awareness / Before acting, must consider the consequences of what they do on their work, their colleagues and on Comic Relief as a whole. / Ess. / Ö
Attention to detail / Must be able to produce work which is consistently accurate, which makes sense and which fits the purpose for which it was intended. / Ess. / Ö
IT literacy (MS Windows and MS Office) / Must be able to create and edit documents using word processing or spreadsheet software, and to store and retrieve them on the network. Must be able to use e-mail, an electronic calendar and the Internet effectively. / Ess. / Ö
Professional writing skills / Must be able to able to take a brief and creatively produce clear pieces of written communication in styles appropriate to the audience. / Ess. / Ö / Test or show portfolio
Customer care / Must answer phone calls courteously and promptly, listen to customers (both internal and external) and provide an efficient and helpful service. / Ess. / Ö
Motivating contacts / Must understand Comic Relief’s mission and values and can use them to persuade others to actively support the organisation. / Ess. / Ö
Project Management / Must be able to apply rigorous best practice to the management and administration of projects. / Ess / Ö
Time management / Must be relied upon to turn up for work on time, able to prioritise work in order to get important tasks completed by the appropriate deadline, allow sufficient time to prepare for important events or meetings and seek support when demands outweigh the available time. / Ess / Ö
KNOWLEDGE / WHY / IMP. / App / Int / Test / Test Format
Aims and objectives of Comic Relief / Shows commitment and interest in CR and supports and promotes the CR Promise / Ess. / Ö
An understanding of Diversity / In order to promote a diversity throughout the organisation / Des. / Ö
OTHER REQUIREMENTS / WHY / IMP. / App / Int / Test / Test Format
Willing to work unsociable hours on occasions / In order to meet campaign deadlines. / Ess / Ö