Job description

Job title: Content Producer

Job location: Haywards Heath

Reports to: Communications Manager, PS2

Responsible for: Digital Co-ordinator

Department: Policy and Programme Strategy (PS2)

Job purpose

As a key member of the PS2 Communications Hub, deliver excellent content in support of the department’s communications strategies and plans.

Principal accountabilities:

Digital Content Strategy (30%)

  • In collaboration with the PS2 Communications Manager and Sightsavers’ Content Strategist, identify and plan PS2 digital content requirements.
  • Provide operational support for the delivery of PS2 digital strategies and plans.
  • Day-to-day management and development of PS2 pages on the main website; and other digital platforms, products and services. Write, edit, proof, create and manage PS2 website copy and other digital channels and products when required.
  • Represent PS2 in the delivery of organisation-wide large scale digital products.
  • Provide the creative driver for digital communications activities and products in PS2 – turning content requirements into engaging communications piece(s) that meet the requirements of the organisation.
  • Work with the Content Strategist more broadly to plan how programme information and content flowing into the organisation will be developed into digital communications content.

Creative content generation and production(70%)

  • Develop concepts for multi-media content products and engagement opportunities that will meet the needs of PS2 and the wider organisation in innovative and effective ways.
  • In collaboration with other digital functions across the organisation ensure all digital content is monitored and evaluated and adjusted accordingly (including Search Engine Optimisation and meta data) – including working to ensure an effective and consistent reporting process.
  • Develop user journeys, wireframes, specifications, storyboards or other resources to guide the development of content products.
  • Work with internal and external production resource (design, video editing, developers) to develop creative communications content
  • Working with the Campaigns team (PS2) support the implementation of the supporter engagement strategies (UK and Ireland) developingthe digital user journeys based on audience insights and historical data.

The principle accountabilities are not meant to be an exhaustive list of tasks. Flexibility is essential and the job holder is expected to carry out any other related duties that are within the employee's skills and abilities whenever reasonably instructed.

Jobholder entry requirements
The knowledge, skills and behaviours required

Knowledge, skills and experience:

  • Working within a busy, multi-disciplined team.
  • Ability to work with internal stakeholders at all levels of an organisation.
  • Experience of using digital tools and systems Including:
  • Content Management Systems (open-source desirable)
  • Email delivery systems and Customer R Management (CRM)
  • Adobe Photoshop or image manipulation software
  • Video editing (desirable)
  • Proven track record of developing creative solutions and engaging content
  • Experience and knowledge of all current multi-media platforms (Facebook; Twitter; Snapchat; Instagram etc.)
  • Writing and editing for digital media
  • Project planning and management skills, including timelines and budgets
  • Proofreading skills
  • Experience of managing agencies and external providers to provide content and digital products.

Core behaviours:

  • Highly creative
  • Team working
  • Flexibility and self-motivation
  • Planning and organising
  • Change and improvement
  • Delivery and implementation

Key relationships

Internal

  • Communications Manager
  • Director of News
  • Relevant content and digital stakeholders (under Director, Individual Giving)
  • Head of Campaigns, Head of Digital Fundraising, Web Manager (Communications Hub), Digital Editors (Communications Hub) and PS2 Digital colleagues, including Digital Campaigner and Digital Editor.
  • Policy and Global Advocacy Team
  • Media Team
  • Other PS2 directorates including Institutional Fundraising and SPIDER

External

  • External agencies when required

July 2016

1