JOB & PERSON SPECIFICATION
Post Title: Senior Marketing Executive
Department: Marketing
Position Type: Full time, Permanent
Location: Hawley Mill
Reports to: Marketing Manager
Date: November 2017
Profile
A good all-rounder. You come from either a smaller organization where you ‘did it all’ or you have worked in a larger team with broad experience. A creative and innovative problem solver you will have an all-round understanding of marketing and the science behind it. You will bring knowledge, experience and ideas to a busy and varied role and team.
You will join a company providing cutting-edge audio-visual solutions for major brands in many international territories. We have a customer-centric ethos and an open, engaging and questioning culture. You will find a company of creative, technical and very smart people who are passionate about what they do and developing others.
Main Purpose of Position
The Electrosonic marketing function supports a wide range of established and leading-edge marketing initiatives: brand and awareness; thought leadership; sales team support; events and demos; the digital ecosystem; market and solution trend analysis.
You’ll be in the thick of it, moving forwards on a range of initiatives and often at the same time: business partner / channel campaigns; sales-driven campaign initiatives; digital / web / social media / PR activity; high value business development projects; production of internal readiness material and external value proposition content.
Key Responsibilities and Duties
· CAMPAIGNS. You’ll collaborate, gain input, finalise, plan, budget, build and execute demand generation campaigns for internal sales initiatives & external supplier initiatives
· COLLABORATION. You’ll be managing relationships with internal stakeholders & external marketing service suppliers in alignment with department and company strategic initiatives
· EVENTS. You’ll be contributing to the successful delivery of ‘internal’ (self-made) events & audience generation; plus the delivery of external event participation by the company
· MONITORING. You’ll be tracking, reporting and adjusting activities from results observed.
· DIGITAL. You’ll own & control performance of the company’s digital ecosystem (marketing automation; workflows; web CMS)
· PR & SOCIAL PUBLISHING. You’ll understand, and participate, in the drive to achieve greater awareness in target vertical markets.
· CREATIVE. You’ll be able to demonstrate pragmatic approaches and solutions and participate strongly in team sessions.
· PLANNING. You’ll be experienced dealing with budgeting processes and ongoing monitoring – and you’ll be confidently able to plan your own activities as part of a wider set of department objectives.
What Experience, Skills and Attributes you will need to be successful?
· 3+ years’ experience working in B2B marketing departments
· BA/BS and/or CIM Marketing Qualification – good understanding of the science of marketing
· An understanding of the B2B prospects’ journey and marketing tactics to engage them
· Can demonstrate hands-on ability to execute and deliver integrated activities across a wide range of disciplines in the marketing mix. For example: events (Ones that we create ourselves; ones that we pay to attend); DM; digital (SEO & PPC); inbound marketing techniques
· Can demonstrate understanding & development of sales readiness material, segmentation & value propositions for field marketing / B2B activity to targeted personas
· Excellent communicator, collaborator, influencer – with key stakeholders
· Exceptionally well organized – can handle and deliver multiple projects in a fast-paced, complex B2B environment
· Hands-on experience with marketing automation, CRM, web CMS, reporting & analysis tools
· Can demonstrate good understanding of strategy, planning, budgeting, monitoring & reporting
· Marketing mix: digital; inbound; events; PR; partner & supplier liaison; internal comms; DM; integrated campaigns; collateral production; content marketing;
· Self-motivated and disciplined
· Strong work ethic & output / KPI oriented
· Team oriented
· Commercially focused
· Positive & confident
· A professional – and a communicator
· Attention to detail – able to see the wider strategy
· Hunger for learning
· Happy to work on own initiative, and in a wider group, towards a focused goal
· Ambitious
· Creative, innovative, problem solver
Company Description:
Electrosonic is a worldwide audio-visual company with extensive experience in designing, project managing, engineering and supporting AV systems and products. Founded in 1964, the company has always been among the first to apply new technology to create tailored, state-of-the-art solutions that meet the challenges of the professional AV market. With over 50 years of experience working on complex projects, both large and small and in multiple geographic territories, Electrosonic has developed a reputation that is unsurpassed in the industry. Many of Electrosonic's projects have been recognised with key industry and sector awards. Electrosonic aims to develop lasting relationships by working in partnership with our customers and suppliers and all others involved in the project.