Job Description for Marketing Officer

Job Description for Marketing Officer

Job title: Marketing Officer

Accountable to: Head of Communications & Engagement and Head of Publishing

Salary: £29,000 pa

Location: BSI head office, Holborn, London

Hours: Full time (5 days a week)

The British Society for Immunology (BSI) is a dynamic membership organisation and a Learned Society, whose mission is to promote excellence in immunology research, scholarship and clinical practice for the benefit of human and animal health. With 3,500 members, we run scientific meetings across the UK, publish two scientific journals, Immunology and Clinical & Experimental Immunology, and award grants and bursaries. The BSI also engages with the public and policy-makers through our communications, policy, partnership, careers activities and public engagement work.

Scope and purpose of the role

The Society is looking for a talented and ambitious Marketing Officer to join our team in central London. This is a Society where you can use your marketing skills to have a real impact for an important science and health membership organisation.

The BSI is an influential and authoritative voice for immunology, a dynamic field which is seeing new therapies (such as novel vaccines and cancer immunotherapies) now come into the clinic after many years of innovative research carried out by UK labs. We are looking for a marketing professional who can help promote our membership, our events and our journals.

The Marketing Officer will be responsible for our marketing activities on several fronts. The role-holder will lead our membership and events marketing work in line with our strategy. This includes a focus on membership recruitment and retention, working with scientists and clinicians, and promoting our events to current and new audiences.

On publishing, the role-holder will be responsible for leading on marketing activities for our two journals, Immunology and Clinical & Experimental Immunology. The journals are global leaders in their field with good impact factors, and are published by Wiley. The Marketing Officer works on both journals in equal measure in support of delivering their strategic aims. The revenue we earn from our journals enables us to run many activities for UK immunologists which are highly valued and support careers, networks and ground-breaking research efforts.

The role is ideally suited to an intelligent and organised professional, with previous marketing experience, who is looking to build up their experience in the membership and publishing sectors and is happy to work with a small team in London and attend events around the UK.

Specific duties and responsibilities

• Organise, plan and co-ordinate all aspects of marketing for the BSI, with support from the Head of Communications & Engagement and Head of Publishing.
• Analyse membership data and produce regular reports on trends, advising the team on reach into our community and opportunities for engagement.
• Develop and deliver a BSI marketing strategy, working to the overall five-year BSI plan.
• Plan and execute engaging multi-channel marketing campaigns to increase BSI membership and highlight benefits to current members.
• Work with the Society’s Regional and Affinity Groups to co-ordinate marketing activities across the UK.
• With the events team, help to raise the profile of and increase number of delegates at Society events, including international events and the annual flagship meeting, BSI Congress.
• Work alongside the Head of Communications & Engagement to ensure the BSI’s website and other communications are kept up-to-date in terms of content and technology.
• Oversee the design and production of offline marketing materials.
• Create compelling campaign-specific content for the website, social media and e-newsletters.
• Track marketing expenditure and produce regular reports to ensure that overall expenditure does not exceed budget.
• Ensure proper evaluation of all marketing activities, including monitoring campaign success, setting realistic benchmarks, and adapting marketing tactics, reporting annually to Forum and the Board on outcomes.

Publishing marketing

• Work with the Head of Publishing and Journals Manager to produce a suitable marketing strategy for the journals, supported by analysis from our publisher.
• Plan and carry out day-to-day marketing activity for the BSI journals.
• Implement engaging marketing campaigns via the most appropriate channels to drive readership and authorship to the BSI journals (including email, web, social media, direct mail, reciprocal advertising and event exhibition).
• Analyse and report on marketing activity for internal and external meetings.
• Keep up-to-date with latest trends, techniques and best practice in STM/ journals marketing.

The role-holder will attend team meetings, learning and development sessions and contribute their knowledge and ideas to help improve the Society’s activities. It is envisaged that two days per week will be spent on marketing publications, and the rest on the other activities.

The Marketing Officer will also represent the BSI at external events, to promote membership of our Learned Society and to promote our two journals, together with our publisher.

Person specification

Education and qualifications

• Previous experience of working in marketing
• Strong level of IT literacy

Essential skills for this role – see also required competencies

• Awareness of marketing principles and how to apply them to meet objectives
• Excellent copywriting skills
• A strong eye for design and ability to clearly brief external designers
• Experience with email marketing software
• A team player, good at collaborating with others, including scientists, to create compelling campaigns.
• Strong project management skills, with ability to work independently across multiple projects and to a timeline.
• A willingness to travel in the UK and internationally.

Desirable skills for this role

• Experience working in a health/science organisation and/or membership body is desirable but not essential
• A marketing qualification (CIM Level 4 or above) is desirable but not essential
• Experience in working with design packages
• Willing to work some weekends if necessary, with time off in lieu

Competencies

• Demonstrates understanding of how own role and team contribute to the business area objectives.
• Enhances understanding about the Society and has an appreciation of current issues in immunology and general science policy and how this might impact our members
• Suggests ways to control costs and to improve delivery of products and/or services to members, public and government

• Clarifies assignments for understanding and develops short-term plans for day to day work, meeting set goals and enhancing own performance

• Tracks and measures work deliverables against a personal standard of excellence
• Takes ownership for consistently meeting expectations within relevant deadlines
• Takes steps to understand decision making processes and procedures – uses this understanding in developing work plans

• Does required share of work and supports team or group decisions
• Keeps others informed and up-to-date
• Shares all relevant or useful information
• Listens, requests feedback, values others' input/expertise and willingly learns from others

• Meets established service standards
• Asks questions and probes to understand stated and underlying needs, issues, concerns and problems
• Addresses concerns and problems fairly, empathetically, decisively and promptly, maintaining a diplomatic and professional manner
• Manages expectations and keeps others up-to-date on progress
• Raises concerns and recommends potential solutions for issues

• Listens attentively and allows others to complete their thoughts before providing a response
• Conveys ideas, needs and requirements clearly and logically, both verbally and in writing
• Pays attention to detail in all aspects of work
• Has the ability to adapt communication style for a range of audiences, particularly written work
• Shares relevant information in a timely fashion
• Answers questions accurately and effectively, demonstrating approachability and establishing credibility

How to apply

Please carefully review the job description and competencies before sending a CV and cover letter outlining your suitability for the role to by midnight on 29 April 2018.

Unfortunately, due to the volume of applications that we receive, it is not possible to respond to all applicants individually. We request no contact from agencies.