Statistical Tables - Local Area
Saturday
Reach and Share
July 2007 to June 2008
JNLR – Jul 07 – Jun 08 (Published Aug’’08)
JNLR/TNS mrbi 2008/2 Data 2007/8
Espri Ltd.
TABLE 101 AVERAGE SATURDAY "YESTERDAY LISTENERSHIP"
╔═══════╦═══════════════════════════════╦═══════════════════════╦═══════════════════════════════════════════════════════╦═══════════════════════════════╗
║ ║ SEX ║ STATUS ║ AGE ║ SUMMARY ║
║ ╠═══════════════════════════════╬═══════════════════════╬═══════════════════════════════════════════════════════╬═══════════════════════════════╣
║ TOTAL ║ MALE FEMALE HOUSE H/K ║ MARR SINGLE WRKING║ 1519 2024 2534 3544 4554 5564 65+ ║ 1524 1534 35+ 2054 ║
║ ║ KEEPER +dep ║ /WID WOMEN ║ ║ ║
╠═══════╬═══════════════════════════════╬═══════════════════════╬═══════════════════════════════════════════════════════╬═══════════════════════════════╣
UNIV EST (000's) ║ 3524║ 1752 1772 2001 907║ 2283 1241 614║ 286 346 791 651 542 428 480║ 632 1423 2101 2330║
║ 100%║ 100% 100% 100% 100%║ 100% 100% 100%║ 100% 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║
SAMPLE ║ 4306║ 2128 2178 2458 1086║ 2836 1470 798║ 383 391 841 799 675 559 658║ 774 1615 2691 2706║
║ ║ ║ ║ ║ ║
Weekend 12 month NATIONAL ALL ADULTS ║ ║ ║ ║
║ ║ ║ ║ ║ ║
ANY RADIO ║ 2490║ 1249 1241 1406 618║ 1617 873 419║ 211 236 521 456 383 317 367║ 446 967 1523 1595║
║ 71%║ 71% 70% 70% 68%║ 71% 70% 68%║ 74% 68% 66% 70% 71% 74% 77%║ 71% 68% 72% 68%║
║ ║ ║ ║ ║ ║
ANY NATIONAL ║ 1313║ 697 616 771 337║ 895 419 238║ 73 108 321 260 206 166 180║ 181 502 812 895║
║ 37%║ 40% 35% 39% 37%║ 39% 34% 39%║ 25% 31% 41% 40% 38% 39% 37%║ 29% 35% 39% 38%║
║ ║ ║ ║ ║ ║
ANY RTE RADIO ║ 984║ 491 493 596 245║ 702 283 178║ 49 67 190 180 169 152 177║ 116 306 678 606║
║ 28%║ 28% 28% 30% 27%║ 31% 23% 29%║ 17% 19% 24% 28% 31% 36% 37%║ 18% 22% 32% 26%║
║ ║ ║ ║ ║ ║
ANY RTE1/2FM/LYRIC ║ 964║ 482 481 583 240║ 690 274 173║ 46 67 190 178 164 151 168║ 113 303 660 599║
║ 27%║ 28% 27% 29% 26%║ 30% 22% 28%║ 16% 19% 24% 27% 30% 35% 35%║ 18% 21% 31% 26%║
║ ║ ║ ║ ║ ║
RTE RADIO 1 ║ 581║ 307 275 368 114║ 481 100 81║ 9 8 64 85 117 139 160║ 17 80 501 273║
║ 16%║ 17% 16% 18% 13%║ 21% 8% 13%║ 3% 2% 8% 13% 22% 32% 33%║ 3% 6% 24% 12%║
║ ║ ║ ║ ║ ║
RTE 2FM ║ 387║ 179 208 219 129║ 211 176 92║ 40 59 129 92 52 9 7║ 98 227 160 331║
║ 11%║ 10% 12% 11% 14%║ 9% 14% 15%║ 14% 17% 16% 14% 10% 2% 2%║ 16% 16% 8% 14%║
║ ║ ║ ║ ║ ║
RTE LYRIC FM ║ 71║ 45 26 41 15║ 56 14 14║ 0 1 10 13 17 18 11║ 1 11 59 41║
║ 2%║ 3% 1% 2% 2%║ 2% 1% 2%║ 0% 0% 1% 2% 3% 4% 2%║ 0% 1% 3% 2%║
║ ║ ║ ║ ║ ║
TODAY FM ║ 374║ 224 149 197 108║ 207 166 70║ 30 60 140 95 35 11 2║ 90 231 143 331║
║ 11%║ 13% 8% 10% 12%║ 9% 13% 11%║ 11% 17% 18% 15% 7% 2% 0%║ 14% 16% 7% 14%║
║ ║ ║ ║ ║ ║
NEWSTALK ║ 147║ 102 45 81 35║ 102 45 23║ 4 5 36 36 33 21 11║ 10 46 101 110║
║ 4%║ 6% 3% 4% 4%║ 4% 4% 4%║ 1% 2% 5% 6% 6% 5% 2%║ 2% 3% 5% 5%║
║ ║ ║ ║ ║ ║
ANY REGIONAL/LOCAL ║ 1530║ 751 779 833 359║ 946 585 244║ 159 162 281 254 238 203 233║ 321 602 928 935║
║ 43%║ 43% 44% 42% 40%║ 41% 47% 40%║ 56% 47% 36% 39% 44% 47% 49%║ 51% 42% 44% 40%║
║ ║ ║ ║ ║ ║
║ ║ ║ ║ ║ ║
HOME LOCAL STATION ║ 1293║ 639 654 729 318║ 845 448 203║ 101 120 228 229 216 188 211║ 221 448 844 793║
║ 37%║ 36% 37% 36% 35%║ 37% 36% 33%║ 35% 35% 29% 35% 40% 44% 44%║ 35% 32% 40% 34%║
║ ║ ║ ║ ║ ║
OTHER REGIONAL/LOCAL ║ 190║ 92 98 93 37║ 108 82 26║ 29 22 34 25 26 27 28║ 50 84 106 107║
STATION ║ 5%║ 5% 6% 5% 4%║ 5% 7% 4%║ 10% 6% 4% 4% 5% 6% 6%║ 8% 6% 5% 5%║
╚═══════╩═══════════════════════════════╩═══════════════════════╩═══════════════════════════════════════════════════════╩═══════════════════════════════╝
Spin Sth West launched on 23rd July 2007 and i102-104 on 7th Feb 2008. Any listening to these stations contributed to the Any Regional/Local figure
Housekeeper is defined as the person (male or female) responsible for the grocery shop
Housekeeper+Dependent = Housekeeper living in household where there are dependent children or young adults of any age
JNLR/TNS mrbi 2008/2 Data 2007/8
Espri Ltd.
TABLE 101 AVERAGE SATURDAY "YESTERDAY LISTENERSHIP"
╔═══════╦═══════════════════════════════════════════════╦═══════════════════════════════╦═══════════════════════╦═══════════════╗
║ ║ SOCIAL CLASS ║ SUMMARY ║ REGION ║COMMUNITY TYPE ║
║ ╠═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════╬═══════════════╣
║ TOTAL ║ AB C1 C2 DE F1 F2 ║ ABC1 C2DE F1F2 ACTIVE║ REST MUN CONN/ ║ URBAN RURAL ║
║ ║ ║ FARMER║ LEIN. STER ULST.║ ║
╠═══════╬═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════╬═══════════════╣
UNIV EST (000's) ║ 3524║ 476 978 863 916 195 96║ 1454 1779 291 158║ 926 978 622║ 2153 1371║
║ 100%║ 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100% 100%║ 100% 100%║
SAMPLE ║ 4306║ 548 1167 1036 1129 288 138║ 1715 2165 426 239║ 1170 1458 890║ 2338 1968║
║ ║ ║ ║ ║ ║
Weekend 12 month NATIONAL ALL ADULTS ║ ║ ║ ║
║ ║ ║ ║ ║ ║
ANY RADIO ║ 2490║ 363 697 608 595 154 74║ 1060 1202 228 127║ 720 654 445║ 1471 1019║
║ 71%║ 76% 71% 70% 65% 79% 77%║ 73% 68% 78% 81%║ 78% 67% 72%║ 68% 74%║
║ ║ ║ ║ ║ ║
ANY NATIONAL ║ 1313║ 271 401 295 234 84 30║ 672 528 113 66║ 402 296 266║ 762 551║
║ 37%║ 57% 41% 34% 25% 43% 31%║ 46% 30% 39% 42%║ 43% 30% 43%║ 35% 40%║
║ ║ ║ ║ ║ ║
ANY RTE RADIO ║ 984║ 201 306 205 173 74 25║ 507 378 99 60║ 297 219 202║ 557 427║
║ 28%║ 42% 31% 24% 19% 38% 26%║ 35% 21% 34% 38%║ 32% 22% 32%║ 26% 31%║
║ ║ ║ ║ ║ ║
ANY RTE1/2FM/LYRIC ║ 964║ 201 301 204 168 73 17║ 503 372 90 55║ 297 217 185║ 552 412║
║ 27%║ 42% 31% 24% 18% 37% 18%║ 35% 21% 31% 35%║ 32% 22% 30%║ 26% 30%║
║ ║ ║ ║ ║ ║
RTE RADIO 1 ║ 581║ 143 172 116 88 53 10║ 314 204 63 46║ 148 131 94║ 365 216║
║ 16%║ 30% 18% 13% 10% 27% 11%║ 22% 11% 22% 29%║ 16% 13% 15%║ 17% 16%║
║ ║ ║ ║ ║ ║
RTE 2FM ║ 387║ 55 130 92 83 21 6║ 185 175 27 10║ 145 90 92║ 188 199║
║ 11%║ 11% 13% 11% 9% 11% 7%║ 13% 10% 9% 6%║ 16% 9% 15%║ 9% 15%║
║ ║ ║ ║ ║ ║
RTE LYRIC FM ║ 71║ 26 25 5 9 6 ║ 51 14 6 4║ 24 20 8║ 43 27║
║ 2%║ 5% 3% 1% 1% 3% ║ 4% 1% 2% 3%║ 3% 2% 1%║ 2% 2%║
║ ║ ║ ║ ║ ║
TODAY FM ║ 374║ 67 124 96 58 22 7║ 191 154 29 12║ 121 97 100║ 201 173║
║ 11%║ 14% 13% 11% 6% 11% 7%║ 13% 9% 10% 7%║ 13% 10% 16%║ 9% 13%║
║ ║ ║ ║ ║ ║
NEWSTALK ║ 147║ 49 40 33 20 4 1║ 89 53 5 4║ 36 24 12║ 116 31║
║ 4%║ 10% 4% 4% 2% 2% 1%║ 6% 3% 2% 3%║ 4% 2% 2%║ 5% 2%║
║ ║ ║ ║ ║ ║
ANY REGIONAL/LOCAL ║ 1530║ 149 415 394 417 105 51║ 564 810 156 89║ 425 466 258║ 879 651║
║ 43%║ 31% 42% 46% 45% 54% 53%║ 39% 46% 54% 56%║ 46% 48% 42%║ 41% 48%║
║ ║ ║ ║ ║ ║
║ ║ ║ ║ ║ ║
HOME LOCAL STATION ║ 1293║ 128 338 335 356 91 44║ 466 691 135 83║ 295 400 221║ 769 523║
║ 37%║ 27% 35% 39% 39% 47% 46%║ 32% 39% 47% 52%║ 32% 41% 36%║ 36% 38%║
║ ║ ║ ║ ║ ║
OTHER REGIONAL/LOCAL ║ 190║ 20 54 41 50 18 8║ 74 91 25 9║ 113 26 44║ 86 104║
STATION ║ 5%║ 4% 6% 5% 5% 9% 8%║ 5% 5% 9% 6%║ 12% 3% 7%║ 4% 8%║
╚═══════╩═══════════════════════════════════════════════╩═══════════════════════════════╩═══════════════════════╩═══════════════╝
JNLR/TNS mrbi 2008/2 Data 2007/8
Espri Ltd.
TABLE 101 AVERAGE SATURDAY "YESTERDAY LISTENERSHIP"
╔═══════╦═══════╦═══════════════════════════════════════════════╦═══════════════════════════════════════════════╦═══════════════════════════════════════╗
║ ║ ║ "ON AIR" REST OF LEINSTER ║ "ON AIR" MUNSTER ║ "ON AIR" CONNACHT/ULSTER ║
║ ╠═══════╬═══════════════════════════════════════════════╬═══════════════════════════════════════════════╬═══════════════════════════════════════╣
║ TOTAL ║ CO. ║KILDARE LOUTH KIL LAOIS WEX WICK ║ CORK LIME TIPPERA WATER CLARE KERRY ║ GALWAY MAYO RN/LD S.DON DNEGAL║
║ ║ DUBLIN║ MEATH KENNY OFFALY FORD LOW ║ RICK RY FORD ║ /S.LM SLIGO NORTH ║
║ ║ ║ CARLOW W'MTH ║ ║ CN/MN N.LEIT ║
╠═══════╬═══════╬═══════════════════════════════════════════════╬═══════════════════════════════════════════════╬═══════════════════════════════════════╣
UNIV EST (000's) ║ 3524║ 998║ 154 223 114 178 107 108║ 394 156 122 95 91 120║ 190 103 189 85 97║
║ 100%║ 100%║ 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100% 100%║
SAMPLE ║ 4306║ 788║ 190 200 180 200 180 180║ 518 180 190 190 190 190║ 190 180 190 180 190║
║ ║ ║ ║ ║ ║
Weekend 12 month NATIONAL ALL ADULTS ║ ║ ║ ║
║ ║ ║ ║ ║ ║
ANY RADIO ║ 2490║ 671║ 117 162 91 162 79 79║ 235 129 75 61 77 77║ 134 59 131 71 78║
║ 71%║ 67%║ 76% 73% 80% 91% 74% 74%║ 60% 83% 61% 64% 84% 65%║ 71% 57% 69% 83% 81%║
║ ║ ║ ║ ║ ║
ANY NATIONAL ║ 1313║ 349║ 67 77 54 91 45 53║ 104 60 24 25 42 41║ 99 27 89 39 26║
║ 37%║ 35%║ 43% 35% 48% 51% 42% 49%║ 26% 39% 20% 26% 46% 34%║ 52% 26% 47% 46% 27%║
║ ║ ║ ║ ║ ║
ANY RTE RADIO ║ 984║ 266║ 47 61 40 63 35 40║ 81 43 18 18 30 29║ 76 19 72 30 18║
║ 28%║ 27%║ 30% 27% 35% 35% 32% 37%║ 21% 28% 15% 19% 33% 24%║ 40% 18% 38% 36% 18%║
║ ║ ║ ║ ║ ║
ANY RTE1/2FM/LYRIC ║ 964║ 266║ 47 61 39 63 35 40║ 81 43 18 18 29 27║ 60 19 71 30 18║
║ 27%║ 27%║ 30% 27% 35% 35% 32% 37%║ 21% 28% 15% 19% 32% 23%║ 31% 18% 38% 36% 18%║
║ ║ ║ ║ ║ ║
RTE RADIO 1 ║ 581║ 208║ 28 28 19 28 13 25║ 58 25 7 11 17 14║ 33 9 33 19 8║
║ 16%║ 21%║ 18% 13% 17% 16% 12% 23%║ 15% 16% 5% 12% 18% 12%║ 17% 8% 18% 22% 8%║
║ ║ ║ ║ ║ ║
RTE 2FM ║ 387║ 60║ 18 31 20 33 21 17║ 26 19 11 6 13 15║ 26 10 39 13 10║
║ 11%║ 6%║ 12% 14% 17% 19% 19% 15%║ 7% 12% 9% 6% 14% 12%║ 14% 10% 20% 15% 10%║
║ ║ ║ ║ ║ ║
RTE LYRIC FM ║ 71║ 18║ 3 6 4 3 3 4║ 8 5 2 1 3 1║ 6 1 1 1 ║
║ 2%║ 2%║ 2% 3% 4% 2% 3% 4%║ 2% 3% 1% 1% 4% 1%║ 3% 1% 1% 1% ║
║ ║ ║ ║ ║ ║
TODAY FM ║ 374║ 56║ 23 20 20 25 15 16║ 33 21 6 10 12 16║ 38 13 25 14 14║
║ 11%║ 6%║ 15% 9% 17% 14% 14% 15%║ 8% 13% 5% 10% 13% 13%║ 20% 12% 13% 16% 14%║
║ ║ ║ ║ ║ ║
NEWSTALK ║ 147║ 75║ 6 6 5 9 4 5║ 10 6 1 2 3 1║ 5 2 5 1║
║ 4%║ 7%║ 4% 3% 4% 5% 4% 5%║ 3% 4% 1% 3% 3% 1%║ 3% 1% 6% 1%║
║ ║ ║ ║ ║ ║
ANY REGIONAL/LOCAL ║ 1530║ 381║ 67 108 65 79 48 38║ 167 95 57 46 51 52║ 59 38 80 45 58║
║ 43%║ 38%║ 44% 48% 57% 44% 45% 35%║ 42% 61% 46% 48% 56% 43%║ 31% 37% 42% 53% 59%║
║ ║ ║ ║ ║ ║
REGIONAL STATION ║ ║ ║ 26 18 ║ 10* 14 ║ ║
║ ║ ║ 23% 16% ║ 8% 15% ║ ║
║ ║ ║ ║ ║ ║
HOME LOCAL STATION ║ 1293║ 377║ 43 75 41 65 32 16║ 164 80 41 35 39 41║ 49 35 64 39 56║
║ 37%║ 38%║ 28% 34% 36% 37% 30% 15%║ 42% 51% 34% 37% 43% 34%║ 26% 34% 34% 46% 58%║
║ ║ ║ ║ ║ ║
OTHER REGIONAL/LOCAL ║ 190║ 6║ 26 41 6 16 1 23║ 7 7 7 2 2 1║ 10 22 9 3║
STATION ║ 5%║ 1%║ 17% 19% 5% 9% 1% 21%║ 2% 5% 6% 2% 2% 1%║ 5% 12% 11% 3%║
╚═══════╩═══════╩═══════════════════════════════════════════════╩═══════════════════════════════════════════════╩═══════════════════════════════════════╝
Spin Sth West launched on 23rd July 2007 and i102-104 on 7th Feb 2008. Any listening to these stations contributed to the Any Regional/Local figure
* Listening to Spin Sth West contributed to the Regional Station figure in Tipperary North
JNLR/TNS mrbi 2008/2 Data 2007/8
Espri Ltd.
TABLE 102 AVERAGE SATURDAY "YESTERDAY LISTENERSHIP"
╔═══════╦═══════════════════════════════╦═══════════════════════╦═══════════════════════════════════════════════════════╦═══════════════════════════════╗
║ ║ SEX ║ STATUS ║ AGE ║ SUMMARY ║
║ ╠═══════════════════════════════╬═══════════════════════╬═══════════════════════════════════════════════════════╬═══════════════════════════════╣
║ TOTAL ║ MALE FEMALE HOUSE H/K ║ MARR SINGLE WRKING║ 1519 2024 2534 3544 4554 5564 65+ ║ 1524 1534 35+ 2044 ║
║ ║ KEEPER +dep ║ /WID WOMEN ║ ║ ║
╠═══════╬═══════════════════════════════╬═══════════════════════╬═══════════════════════════════════════════════════════╬═══════════════════════════════╣
UNIV EST (000's) ║ 2132║ 1068 1064 1187 545║ 1411 721 362║ 182 199 442 400 339 269 301║ 381 823 1309 1041║
║ 100%║ 100% 100% 100% 100%║ 100% 100% 100%║ 100% 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║
SAMPLE ║ 3000║ 1487 1513 1676 740║ 2003 997 541║ 271 262 548 550 481 415 473║ 533 1081 1919 1360║
║ ║ ║ ║ ║ ║
Weekend 12 month NONDUBLIN/CORK ALL ADULTS ║ ║ ║ ║
║ ║ ║ ║ ║ ║
ANY RADIO ║ 1584║ 795 788 885 385║ 1044 540 251║ 135 143 311 290 247 210 248║ 278 589 995 744║
║ 74%║ 74% 74% 75% 71%║ 74% 75% 69%║ 74% 72% 70% 73% 73% 78% 82%║ 73% 72% 76% 72%║
║ ║ ║ ║ ║ ║
ANY NATIONAL ║ 860║ 470 391 473 227║ 561 299 150║ 60 86 222 178 128 96 90║ 146 368 492 486║
║ 40%║ 44% 37% 40% 42%║ 40% 41% 41%║ 33% 43% 50% 45% 38% 36% 30%║ 38% 45% 38% 47%║
║ ║ ║ ║ ║ ║
ANY RTE RADIO ║ 637║ 335 302 362 158║ 430 207 114║ 42 53 138 122 104 89 89║ 95 233 404 313║
║ 30%║ 31% 28% 30% 29%║ 30% 29% 32%║ 23% 26% 31% 30% 31% 33% 30%║ 25% 28% 31% 30%║
║ ║ ║ ║ ║ ║
ANY RTE1/2FM/LYRIC ║ 617║ 327 290 349 153║ 418 199 109║ 39 53 138 120 99 87 80║ 92 230 387 311║
║ 29%║ 31% 27% 29% 28%║ 30% 28% 30%║ 22% 26% 31% 30% 29% 32% 27%║ 24% 28% 30% 30%║
║ ║ ║ ║ ║ ║
RTE RADIO 1 ║ 315║ 181 134 188 54║ 257 58 42║ 4 5 36 48 66 80 76║ 9 45 270 89║
║ 15%║ 17% 13% 16% 10%║ 18% 8% 12%║ 2% 3% 8% 12% 20% 30% 25%║ 2% 6% 21% 9%║