National Association of Produce Market Managers / March 25-26, 2007
Holiday Inn Fisherman’s Wharf – San Francisco, California / Classroom Program

Sunday, March 25

8:00 – 9:30 / Retail Room / Welcome
  • Jim Farr, President, NAPMM, Rochester Public Market

Food Trends … What Does it Mean For Us?
  • Kevin Lunny, DrakesBay Family Farm
  • Jonathan Packman, Pricing and Competition Coordinator for the Northern California and Pacific Northwest Regions, Whole Foods Market

9:30 – 9:40 / Break
9:40 – 10:40 / Retail Room
(Joint Session) / The Value of Farmer and Public Markets: Economic, Social and CommunityBuilding
  • Introductory Remarks/Moderator: Jim Farr, President, NAPMM, Rochester Public Market
  • Diane Eggert, Executive Director, Farmers Market Federation of New York

Wholesale Room
(Joint Session) / Strategies in Handling Waste Management on a Market
  • Introductory Remarks/Moderator: Alex Dmitriew, Commercial Recycling Assistant Coordinator, Department of the EnvironmentCity and County of San Francisco
  • Sheree Brannan, Market Manager, MFCA
  • Tim Fleming, Board Member, Chicago International Produce Market

10:40 – 11:00 / Break
11:00 – 12:00 / Retail Room
(Joint Session) / Triple Bottom Line: Markets’ Responsibility to Serve Farmers, Consumers and the Community
  • Introductory Remarks/Moderator: Jim Farr, President, NAPMM, Rochester Public Market
  • Darlene Wolnick, Deputy Director, marketumbrella.org

Wholesale Room
(Joint Session) / A Review of and Update on Markets Undergoing Relocation, Major Renovations or Development of a New Market, Part 1
  • Introductory Remarks/Moderator: Brian Liles, Principal, Jackson Liles Architecture
  • J.R. McIntyre, Market Manager, New York City Terminal Produce Co-operative Market (Hunts Point)

12:00 – 2:30 / Lunch / Annual Meeting
  • Moderator: Jim Farr, President, NAPMM, Rochester Public Market
Produce for Better Health Foundation
  • Betty Allison, Deputy Director, MFCA

2:45 – 3:45 / Retail Room
(Joint Session) / Composting Programs
San Francisco’s Food Waste Compost Program
  • Introductory Remarks/Moderator: Michael Janis, General Manager, San Francisco Wholesale Produce Market
  • Alex Dmitriew, Commercial Recycling Assistant Coordinator, Department of the EnvironmentCity and County of San Francisco
  • Bob Besso, Recycling Program Manager, Norcal Waste Systems
New Zealand Program
  • George Pottinger, General Manager, Director, HotRot Exports, Ltd.

3:45 – 4:00 / Break
4:00 – 5:15 / Retail Room
(Joint Session) / Market Research: What is Our Market and How Can We Better Serve Them?
  • Introductory Remarks/Moderator: Paul Steinke, General Manager, Reading Market Terminal Corporation
  • Larry Lund, Principal, Real Estate Planning Group

Wholesale Room
(Joint Session) / A Review of and Update on Markets Undergoing Relocation, Major Renovations or Development of a New Market, Part 2
  • Introductory Remarks/Moderator: Brian Liles, Principal, Jackson Liles Architecture
  • J.R. McIntyre, Market Manager, New York CityTerminal Produce Co-operative Market (Hunts Point)

5:30 – 6:45 / Retail Room / Board of Directors Meeting

Monday March 26

8:00 – 9:30 / Retail Room
(Joint Session) / Professional Development: Food Safety 101
  • Introductory Remarks/Moderator: Jim Farr, President, NAPMM, Rochester Public Market
  • Leslie Kransy, Partner, Keller and Heckman LLP
World Union World Markets Update
  • Don Darnell, Executive Director, MFCA

9:30 – 9:40 / Break
9:40 – 10:40 / Retail Room
(Joint Session) / West Coast Markets Panel
  • Introductory Remarks/Moderator: Janel Leatherman, Market Manager, Virginia Beach Farmers Market
  • Dave Stockdale, Executive Director, Center for Urban Education about Sustainable Agriculture (CUESA)
  • Randii MacNear, Board Member, North American Farm Direct Marketing Association
  • Brigitte Moran, Executive Director, MarinCounty Farmers Market

Wholesale Room
(Joint Session) / Domestic Markets
  • Introductory Remarks/Moderator: Sheree Brannan, Market Manager, MFCA
  • George Maroulis, Market Manager, New Fulton Fish Market
  • Tim Fleming, Board Member, Chicago International Produce Market, Overview of Security Program

10:40 – 11:00 / Break
11:00 – 12:00 / Retail Room
(Joint Session) / Help Your Vendors Sell More
  • Introductory Remarks/Moderator: Janel Leatherman, Market Manager, Virginia Beach Farmers Market
  • Don Wambles, Director, Alabama Farmers Market Authority

Wholesale Room
(Joint Session) / Pricing of Space on A Wholesale Market
  • Introductory Remarks/Moderator: Bob Legallet
  • Don Darnell, Executive Director, MFCA

12:00 – 1:30 / Lunch
1:45 – 2:45 / Retail Room
(Joint Session) / Canadian Markets: Hear About the Activities and Key Issues of our Canadian Colleagues’ Markets
  • Introductory Remarks/Moderator: Jim Farr, President, NAPMM, Rochester Public Market
  • Robert Chorney, Farmers Markets Ontario
USDA Update
  • Errol Bragg, Associate Deputy Administrator, USDAMarketing Services Branch Agricultural Marketing Service

Wholesale Room
(Joint Session) / Green Technologies
  • Introductory Remarks/Moderator: Dexter Hill, Market Manager, Piedmont Triad Farmers' Market
  • Fidel Delgado, Architect, USDA Marketing Services Branch Agricultural Marketing Service
  • Gregory Grajewski, Engineer, USDA Marketing Services Branch Agricultural Marketing Service
New York City Wholesale Farmers Market Study & Interim Wholesale Farmers’ Market at the New Fulton Fish Market at Hunts Point
  • Bob Lewis, Chief Marketing Specialist, NY State Department of Agriculture & Markets

2:45 – 3:00 / Break
3:00 – 4:15 / Retail Room
(Joint Session) / Roundtable Discussion: Current Issues Facing Market Managers
  • Moderator: Diane Eggert, Executive Director, Farmers Market Federation of New York

Wholesale Room
(Joint Session) / Roundtable Discussion: Current Issues Facing Market Managers
  • Moderator: Ben Vitale, Executive Director, Central New York Regional Market Authority

In addition to the classroom program, the following tours are scheduled:

Saturday, March 24

Tour of FerryPlaza Farmers Market and Farm Fresh Run and Star Route Farm, Bolinas

Tuesday, March 27

Industry Trade Tours: San Francisco Wholesale Produce Market, Golden Gate Produce Terminal, and San Francisco Flower Mart

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