Jennifer Gerard Ball, Ph. D.
Assistant Professor, University of Minnesota
School of Journalism and Mass Communication
329 Murphy Hall, 206 Church St. SE., Minneapolis, MN 55455
(612) 626-7754
______
Education:
University of Texas, Austin, TX
Ph.D. in Advertising, May 2011
Areas of Concentration: Health Communication, Consumer Psychology
Dissertation Title: “Developing Trust in Direct-to-Consumer Prescription Drug Advertising: The Effects of Benefit Type and Balance of Risk and Benefit Information”
Dissertation Committee: Patricia Stout (Chair), Wei-Na Lee, Sejung Marina Choi, Yongjun Sung, and Alfred McAlister
University of Texas, Austin, TX
M.A. in Advertising, 2005
Thesis: “The Effects of Self-referencing Direct-To-Consumer Advertisements on Stigmatizing Attitudes Toward Depression” Advisor: Patricia Stout
Northwestern University, Evanston, IL
B.S. in Communications, 2000
Major in Communication Studies
Dual major in Psychology and Minor in Political Science
Graduated Cum Laude
AcademicTeaching and Research Experience:
University of Minnesota, Minneapolis, MN
Assistant Professor, 2011-present
University of Texas, Austin, TX
Teaching Assistant, Spring 2005-Fall 2005 and Fall 2006-Spring 2008
J. L. Kellogg Graduate School of Management, Evanston, IL
Research Assistant,Organizational Behavior Department, 1998-2000
Professional Experience:
Millward Brown International, Naperville, IL
Research Executive in Client Service, 2000-2004
Designed, implemented, and analyzed copy testing and brand tracking studies for clients on consumer goods, retail, technology, and military accounts.
Carmichael Lynch, Minneapolis, MN
Visiting Professor in Account Planning Summer 2012
Assisted in gathering and analyzing secondary research for a new business proposal, consulted on new research development, and wrote a point-of-view summary on advertising brand recall for a key client.
Refereed Publications:
Journal Articles
Ball, J. G., Liang, A., and Lee, W. (2009).“Representation of African Americans in Direct-to-Consumer Pharmaceutical Commercials: A Content Analysis with Implications for Health Disparities,” Health Marketing Quarterly, 26, 372-390.
Mackert, M., Eastin, M., and Ball, J. G. (2010). “Perceptions of Direct-to-Consumer Prescription Drug Advertising among Advanced Practice Nurses,” Journal of Medical Marketing, 10 (4), 352-365.
Mackert, M., Ball, J. G., and Lopez, N. (2011) “Health Literacy Awareness Training for Healthcare Professionals: Improving Knowledge and Intentions to Use Clear Communication Techniques,” Patient Education and Counseling, 85 (3), e225-e228.
Ball, J. G., Manika, D., and Stout, P. A. (2011) “Consumers Young and Old: Segmenting the Target Markets for DTC Prescription Drug Advertising,” Health Marketing Quarterly, 28 (4), 337-353.
Ball, J. G., and Mackert, M. (2013). “Pharmaceutical Advertising Practitioners’ Approach to Trust and Emotion,” International Journal of Pharmaceutical and Healthcare Marketing, 7 (3), 244-264.
**Selected as an Emerald Award for Excellence Highly Commended Paper**
Manika, D., Ball, J. G., and Stout, P. (2014). “Factors Influencing The Persuasiveness of Direct-to-Consumer Advertising on HPV Vaccination Among Young Women,” Journal of Health Communication, DOI:10.1080/10810730.2013.872727
Ball, J. G., Liang, A., and Lee, W. (2014). “Potential for Stigma Reduction through Direct-to-Consumer Prescription Drug Advertising: An Exploratory Content Analysis of Television Commercials,” Journal of Current Issues and Research in Advertising, 35 (2), 190-208.
Ball, J. G., Manika, D., and Stout, P. (accepted for publication). “Causes and Consequences Of Trust toward Direct-To-Consumer Prescription Drug Advertising,” International Journal of Advertising.
Non-Refereed Publications:
Book chapter
Stout, P. A., Ball, J. G., and Villegas, J. (2007). "Health Marketing and the Internet," in D.A. Schumann and E. Thorson (eds.), Internet Advertising: Theory and Research (2nd Edition), pp. 363-395. Erlbaum.
White paper
Ball, J. G., Eastin, M., and Mackert, M. (2009). “The Profile and Perceptions of Advanced Practice Nurses.” White paper report prepared for the Texas Coalition for Nurses in Advanced Practice based on primary survey research.
Refereed Conference Paper Presentations:
Ball, J. G., and Stout, P. A. “Factors Associated with Consumer’s Trust of DTC Advertising” paper presented to the Annual Conference of the International Communication Association, Montreal, Canada, in May 2008.
Ball, J. G., Liang, A., and Lee, W. “Reducing Stigma through Direct-To-Consumer Pharmaceutical Advertising: A Content Analysis of Television Commercials” presented to the Annual Conference of the Association for Education in Journalism and Mass Communication, Chicago, IL, in August 2008.
**Received Second Place Research Paper Award, Advertising Division**
Ball, J. G., Liang, A., and Lee, W. “Addressing Health Disparities of African Americans through Direct-To-Consumer Pharmaceutical Advertising: A Content Analysis” presented to the Annual Conference of the Association for Education in Journalism and Mass Communication, Chicago, IL, in August 2008.
Ball, J. G., Stout, P.A., and Manika, D. “The Antecedents of Trust in Direct-to-consumer Pharmaceutical Advertising” presented to the Annual Conference of the American Academy of Advertising, Cincinnati, OH, in March 2009.
Ball, J. G., Manika, D., and Stout, P. A. “Across the Ages: Are College Age Adults a Viable Segment for DTC Prescription Drug Advertising?” presented to the Annual Conference of the Association for Education in Journalism and Mass Communication, Boston, MA, in August 2009.
**Received Third Place Research Paper Award, Advertising Division**
Kim, H., Ball, J. G., and Stout, P. A., “The Effects of Endorser Attributes and Corporate Credibility on Consumer Responses to DTC Pharmaceutical Advertising” presented to the Annual Conference of the American Academy of Advertising, Minneapolis, MN, in March 2010.
Mackert, M., Ball, J. G., and Eastin, M. “Perceived Effects of Direct-to-Consumer Prescription Drug Advertising among Advanced Practice Nurses” presented to the Annual Convention of the National Communication Association, San Francisco, CA, in November 2010.
Manika, D., Ball, J. G., and Stout, P. A. “The Influence of DTC Advertising on College Womens’ Decision to Get Vaccinated Against HPV” presented to the Annual Conference of the American Academy of Advertising, Mesa, AZ, in April 2011.
Kim, H. and Ball, J. G. “Multiple Levels of Influence in Pharmaceutical Branding: An Examination of Industry Trust, Corporate Credibility, and Brand Credibility” presented at the Annual Conference of the American Academy of Advertising, Albuquerque, NM, in April 2013.
Ball, J. G., Manika, D., and Stout, P. “Causes and Consequences of Trust in Direct-to-consumer Pharmaceutical Advertising” presented at the Annual Conference of the International Communication Association, London, England, in June 2013.
Ball, J. G. “Exploration of Trust and Credibility Feelings” presented at the regional conference Challenges for Communication in Times of Crisis co-sponsored by the International Communication Association in Malaga, Spain in July 2013.
Ball, J. G. “A Comparison of Functional and Emotional Benefit Messages within Direct-to-consumer Prescription Drug Advertising” presented to the Annual Conference of the American Academy of Advertising, Atlanta, GA, in March 2014.
Kim, H. and Ball, J. G. “Tainted Industry Reputation and Questionable Company Credibility: Intricate Relationships with Brand Credibility and Attitudes in the Pharmaceutical Market” presented to the Annual Conference of the American Academy of Advertising, Atlanta, GA, in March 2014.
Ball, J. G., Manika, D., and Stout, P. “Building a Theoretical Model of Trust in Direct-To-Consumer Advertising” presented to Academy of Marketing Science 17th Biennial World MarketingCongress, Lima, Peru, in August 2014.
Ball, J. G. “Direct-to-consumer Prescription Drug Advertising as a Two-sided Message: Examining Response to Risk Information Disclosure from Consumers’ Perspective” to be presented to the Annual Conference of the American Academy of Advertising, Chicago, IL, in March 2015.
Refereed Conference Abstract Presentations:
Ball, J. G. “The Effects of Familiarity On Response to Direct-To-Consumer Advertisements and Stigmatizing Attitudes Toward Depression” poster presented to the Annual Conference of the Center for Health Promotion Research, Austin, Texas, in February 2006.
Ball, J. G., and Stout, P.A. “Promoting Health among College students through direct-to-consumer pharmaceutical advertising” poster presented to the Annual Conference of the Center for Health Promotion Research, Austin, Texas, in February 2008.
Ball, J. G., Stout, P.A., and Manika, D. “Targeting College Age Adults: The Case of DTC Advertising” poster presented to the Annual Conference of the Center for Health Promotion Research, Austin, Texas, in February 2009.
Ball, J. G. “Exploring the Potential of DTC Prescription Drug Ads to Reduce Stigma” poster presented to the Center for Women’s and Gender Studies Health Research Cluster Student Conference, Austin, TX, in April 2009.
Ball, J. G., Manika, D., and Stout, P. A. “The Antecedents of Trust in Direct-to-Consumer Pharmaceutical Advertising” presented to the McCombs Innovation in Health Care Delivery Systems Symposium, Austin, TX, in April 2010.
Ball, J. G., Mackert, M., and Lazard, A. “The Influence of Source and Message Factors on the Promotion of Multivitamins among College Students” poster presented to the Annual Conference of the Center for Health Promotion Research, Austin, Texas, in April 2014.
Refereed Conference Special Topics Sessions:
Ball, J. G. “Dissecting the Anatomy of Emotion in Advertising” presented during the special topics session, “Once More with Feeling,” session chair Patricia A. Stout, to the Annual Conference of the American Academy of Advertising, Burlington, Vermont, in April 2007.
Manuscripts under Review:
Ball, J. G., Manika, D., and Stout, P.“The Moderating Role of Age in Responses to Direct-to-Consumer Prescription Drug Advertising” submitted to the Journal of Health Communication August 2014. Revision submitted December 2014.
Research in Progress:
Ball, J. G. “Consumer Perceptions of Manipulative and Informative Message Strategies of Direct-to-consumer Pharmaceutical Advertising.” Manuscript to be submitted to the Journal of Consumer Psychology or Journalism & Mass Communication Quarterly.
- Data analysis in progress
Ball, J. G. “The Effects of Risk-Benefit Balance and Causal Attributions on Evaluations of DTC Pharmaceutical Advertising.” Manuscript to be submitted to Journal of Communication.
- Data analysis progress
Ball, J. G., Mackert, M., and Lazard, A. “Why is the Effect of Humor on Credibility so Mixed? A Comparison of Benevolence and Expertise within a Multivitamin Promotion Campaign.” Manuscript to be submitted to the Journal of Advertising special issue on health messaging or Health Communication.
- Data analysis in progress
Ball, J. G. “The Role of Emotion and Involvement in Fair Balance of DTC Prescription Drug Advertising: Effects on Perceived Risk and Recall.” Manuscript to be submitted to theJournalof Advertising.
- Research design development in final stages of progress
Teaching
Courses Taught:JOUR3251, Strategic Communication Research/Evaluative Research in Strategic Communication
JOUR3253, Account Planning
JOUR4259, Cases in Strategic Communication: Branding
JOUR4259, Strategic Communication Case Analysis: Social and Health Marketing
JOUR5251, Psychology of Advertising
JOUR8204, Measuring the Effectiveness of Strategic Communication Campaigns
JOUR8501, The Process of Quantitative Mass Communication Research
JOUR8993, Directed Study
Courses Developed: JOUR8720, Mass Media and Health
Graduate Student
Advisees:Taemin Kim, Doctoral student
Xiaoyan Liu, Master’s student
Yun Peng, Master’s student
Graduate Student
Committees:Hyejin Kim, Master’s Thesis Committee
Heewon Im, Dissertation Committee
Yoshikazu Suzuki-Lambrecht, Dissertation Committee
Soojung Kim, Dissertation Committee
Undergraduate Research
Advisor/Mentor:
Christine Cao, Undergraduate Research Scholarship program, 2014
Brandon Johnson, CLA Freshman Research and Creative Awards Program, 2014
Elizabeth Jorgensen, CLA Freshman Research and Creative
Awards Program, 2015
Undergraduate Honors
Thesis Committees:
Christine Cao, Psychology, 2015
Talia Saville, Journalism & Mass Communication, 2014
Grants and Fellowships:
University of Minnesota Grant-in-Aid, 2013/14. $30,743 grant for the proposed study “The Role of Emotion and Involvement in Fair Balance of DTC Prescription Drug Advertising: Effects on Perceived Risk and Recall.”
Global Programs and Strategy Alliance, $1500 travel grant to attend the 2013 Annual Conference of the International Communication Association in London June 17-21, 2013 to present “Causes and Consequences of Trust in Direct-to- consumer Pharmaceutical Advertising.”
American Academy of Advertising Research Fellowship, 2013. $2000 research fellowship to conduct the proposed study “The Role of Emotion and Involvement in Fair Balance of DTC Prescription Drug Advertising: Effects on Perceived Risk and Recall.”
American Academy of Advertising Research Fellowship, 2008.
$2700 research fellowship to conduct proposed study, “The Effects of Corporate Credibility, Endorser Credibility, and Brand Credibility on Consumer Responses to DTC Advertising” in collaboration with Hyojin Kim and Patricia A. Stout.
University Continuing Fellowship, 2008-2009 and 2009-2010, University of Texas at Austin. $25,635 stipend and tuition assistance for graduate students based on research program and academic accomplishments.
The Ray Hall Advertising Fellowship, 2009-2010, University of Texas at Austin. $5000 stipend for a graduate student in Advertising based on academic merit.
Morris Hite/Tracy Locke Endowed Presidential Scholarship, 2005-2006 and 2007-2008, University of Texas at Austin. $2000 stipend for Advertising or PR student based on academic merit.
Awards and Honors:
Emerald Award for Excellence: Highly Commended Paper, 2014. “Pharmaceutical Advertising Practitioners’ Approach to Trust and Emotion” was one of two papers published in the International Journal of Pharmaceutical and Healthcare Marketing in 2013 to be selected by the journal’s editorial team as a Highly Commended Paper.
Single Semester Leave in the College of Liberal Arts, 2014-15.Awarded for Spring 2015 based on the proposed project “The Role of Emotion and Involvement in Fair Balance of DTC Prescription Drug Advertising: Effects on Perceived Risk and Recall.”
Top Research Paper Award (Second Place), 2008, Advertising Division, AEJMC Annual Convention, Chicago, IL.
Top Research Paper Award (Third Place), 2009, Advertising Division, AEJMC Annual Convention, Boston, MA.
Service:
University/Departmental Service
University of Minnesota
School of Journalism and Mass Communication
Undergraduate Studies committee, 2011-2012 and 2012-2013
Undergraduate Strategic Communication Technology Competencies Sub-committee, Spring 2012 – Spring 2013 (Chair, Fall 2012- Spring 2013)
Undergraduate Admissions Sub-committee, Spring 2012
Strategic Communication Skills Assessment Sub-committee, 2012-2013
Search committee for the Director of the Professional M.A. in Strategic Communication program, 2011-2012
Co-developed the Communication Research Lab (CoRe), an interactive forum for faculty and graduate students to discuss and formulate social science communication researchat bi-monthly meetings (initiated Fall 2011). Other developers are Marco Yzer, Heather LaMarre, and Jolie Martin.
Panel discussant for the Graduate Student Organization workshops on academic publishing(November 2011) and sample providers (April 2014)
Search committee for Strategic Health Communication Assistant Professor and Strategic Communication Public Relations Assistant Professor, 2012
Salary Increase Advisory Committee, 2012-2013 and 2013-2014
Moderator, School of Journalism and Mass Communication Graduate Student Organization Annual Conference, 2013 and 2014
Search committee for Strategic Communication Public Relations Assistant Professor, 2013
Graduate Advisory Committee, 2013-2014 and Fall 2014
Strategic Communication Professional M.A. Scholarship Committee, 2014
University of Texas at Austin
Graduate School
Advisory committee for the Graduate School Climate Survey, 2010
Service to the Discipline
American Academy of Advertising
Membership committee, 2010, 2014, 2015
Ad hoc service project committee, 2014-15
Annual conference paper reviewer, 2011-13
Association for Education in Journalism and Mass Communication
Annual conference paper reviewer, Advertising Division, 2012
Ad hoc reviewer for:
- Journal of Advertising, 2012 and 2014
- International Journal of Pharmaceutical and Healthcare Marketing, 2012, 2013, 2014
- Health Communication, 2013 and 2014
- Journal of Consumer Affairs, 2013
- Journal of Interactive Advertising, 2014
- American Journal of Preventative Medicine, 2014