Invited members*:
Susan Kelsey, City of Lake Forest
Whitney Pickett, L3
Deborah McDowell, Mid-America
Ellen Stirling, The Lake Forest Shop
Megan Stockton, Gifted
Joanna Rolek, Chamber of Commerce
Susan Wright, Lake Forest Bank & Trust
Susan Banks, City of Lake Forest
Nicole Altounian, Altounian Properties
Eleanor and Maxwell Gregory, Lake Forest Book Store
Eric and Lee, Kiddles Sport
Marcus Lemonis Company
(*Initial members to launch Lake Forest Shopping District team)
AGENDA
Lake Forest Shopping District Agenda
Friday, October 16, 2015 (8-9 am)
City Hall, 220 Deerpath, Lake Forest
Purpose of Lake Forest Shopping District team: To communicate and drive traffic to local businesses by creating a unique shopping experience for Lake Forest customers through the use of special events, coordinated promotion and a collaborative partnership among businesses, property owners, the Chamber and The City of Lake Forest.
- September 10, 2015 minutes (attached below)
- Driving traffic to local businesses:
- Special Events – upcoming holiday season
- Advertising/promotions
- Sample ad campaign attached (for approval).
- City approved direct mail piece to every LF house in November.
- Building a collaborative (On hold until January 2016). Other agenda items to address in 2016 are: parking, gift-wrapping, promotion of electronic parking, checkout Santa Barbara public lot.
- Next meeting goals
2015-16 Shopping District Meeting Dates
Thursday, September 10, 2015
Friday, October 16, 2015
Friday, November 20, 2015
Friday, December 18, 2015 (Holiday breakfast for the team)
Friday, January 22, 2016
Friday, February 19, 2016
Friday, March 18, 2016
Friday, April 15, 2016
Friday, May 20, 2015
2015 Shopping District Event Calendar
August 25City-Lake Forest College Back to School Beach Bash
(Backpacks for retail items)
September 17-20BMW Golf Championship
October 1LF GO app released
October 14 Fall Fashion Show, hosted by Lake Forest Bank & Trust, 5:30 pm
November 5,6No school for District 115
November 19Blue Mercury pre-sale begins
November 29, TuesdayBlue Mercury Holiday Shopping Party
December 12Santa and Reindeer (12-4 pm)
2016 Shopping District Event Calendar
100th Year Centennial celebration of Market Square
January 15, 18No school for District 115 and 67
February 5National Wear Red Day
February 12, 15No school for District 115 and 67
February 14Valentines Day
February 26No school for District 67
March 17St. Patrick’s Day
March 27Easter
May 10 Mothers Day
May 30Memorial Day
June 1No school for District 67
June 4Graduation
June 5Donghnut Day
June 14Flag Day
June 16Concerts in the Square begins
June 19Fathers Day
JulyConcerts in the Square
JulyCity-wide Sidewalk Sales
August 21Senior Citizen Day
August 23City-Lake Forest College Back to School Beach Bash
September 11National Grandparents Day
October Fall Fashion Show, hosted by Lake Forest Bank & Trust
October 31Halloween
NovemberBlue Mercury pre-sale begins
November Blue Mercury Holiday Shopping Party
December 11 Santa and Reindeer (12-4 pm)
December 25Christmas
December 31New Years Eve
2017 Shopping District Event Calendar
Grand Opening of Lake Forest Hospital
Minutes from September 10, 2015 Meeting
Attending the meeting was Susan Kelsey, Whitney Pickett, Deborah McDowell, Ellen Stirling, Megan Stockton, Joanna Rolek, Susan Wright, Susan Banks, Nicole Altounian, Maxwell Gregory, Eric and Lee Shifka.
The team discussed the need to drive traffic to businesses. The group identified three strategies to drive traffic to businesses:
1)Create more events
2)Create an advertising and promotional campaign
3)Create a strong business owner/property owner/chamber/city partnership or collaborative structure to implement the above two strategies.
The team reviewed L3 customer research information and determined there were three customer segments: Top Tier (50-80% of LF population), Golden Years (9-27% of LF population) and Urban Chic (7-23% of LF population). See segment descriptions below. The team will develop a marketing strategy for each of the segments. In the meantime, the team will use the chambers ad campaign developed a year ago to market local businesses in the 4th quarter, 2015. A sample ad campaign using local photographer Kerri Sherman is attached to the agenda.
L3 will contact Marcus Lemonis company for a representative.
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