Introduction to Business and computing

B.Com (Annual) Part-I Paper-VIMaximum Marks: 100 (Pass Marks: 40) Duration of Examination: 3 hrs

Course Objectives:

The student will be able to:

  • Explain what a business is and how it operates in a free market system. Discus the concept of social responsibility in business.
  • Identify and explain the three basic forms of business ownership. Identify the levels of management and skills required for managerial success.
  • Describe the concept of human resource planning and outline the major steps involved in the process.
  • List the major functions of marketing. Discuss how marketing’s role in the exchange process creates utility.
  • Develop awareness of computers’ hardware and peripherals; concepts regarding software – its types, basic operations, basic OS concepts, OS installation.
  • Develop advanced user level skills in various Application Packages: MS Word, MS Excel, MS PowerPoint.
  • Set up a computer for World Wide Web connection; Use e-mail to send / receive messages and file attachments; Concepts of on-line discussion groups.
  • Apply peachtree accounting system.

Topic / Source
Business, economics and Ethics
Introduction to business
The nature and goal of business
The people and activities of business
The economic foundations of the business
Economic Systems
Business Ethics and Social Responsibility
The Role of Ethics in Business
The Nature of Social Responsibility / Book 2, Chapter 1,2
International business and E- Business
Introduction
The Role of International Business
International Trade Barriers
Trade Agreements, Alliances, and Organizations
International Business Strategies
Developing Strategies
E-Business and The Nature of E-Business and E-Business Models
Growing a Business / Book 2, Chapter 3,4
Organizing business and Entrepreneurship
Introduction
The Nature of Entrepreneurship and Small Business
Advantages of Small-Business Ownership
Disadvantages of Small-Business Ownership
Starting a Small Business
Sole Proprietorships, Partnerships ,Corporations and Other Types of Ownership
Joint Ventures and S Corporations
Mergers and acquisitions / Book 2, Chapter 5,6
Motivating and Managing the Workforce
Introduction
Nature of Human Relations
Theories of Employee Motivation
McGregor’s Theory X and Theory Y Theory Z
Variations on Theory Z
Equity Theory and Expectancy Theory
Strategies for Motivating Employees
Planning for Human Resources Needs
Recruiting and Selecting New Employees
Developing the Workforce
Compensating the Workforce and Financial Compensation
Morale among the Survivors and Benefits / Book 2, Chapter 10,11
Marketing and Marketing strategies
Introduction
Developing a Marketing Strategy
Marketing Research and Information Systems
Buying Behavior
The Marketing Environment
The Marketing Mix and strategies
Promotion Mix
 / Book 2, Chapter 12,13
Financing the Enterprise
Money in the Financial System
Functions, Characteristics and Types of Money
Banking , Nonbanking Institutions and E banking
The Nature of Accounting
Financial Statements Analysis
Ratio Analysis
Managing Current Assets and Liabilities
Managing Fixed Assets
Financing with Long-Term Liabilities, owner Equity and Investment Banking
 The Securities Markets and The Over-the-Counter Market / Book 2, Chapter 14,15,16
Introduction to computers
Software – its types, basic operations. General installation guidelines.
Healthy Computing
Concepts on Computer Virus, Worms, Hacking, Spam / Book 5, Chapter 1,
Word Processing Basics
Types of documents created with a word processing program(MS Word)
An overview of the menus in MS Word
Create and format a business letter
Create and format a schedule containing a table
Select and use style features to create new documents
Use the Help system to answer questions and troubleshoot problems / Book 6, Chapter 9
Spreadsheet Applications
Spreadsheet basics and Usage of functions, macros, sorting, formatting, generating charts, pivot tables.
Statistics related Formula’s Implementation.
Cell Formatting, print previewing / printing of selected data
Insert and name worksheets
Import spreadsheet reports and charts into word processing documents
Set up and analyze itemized lists of numbers e-g- various types of budgets / financial statements / Book 6, Chapter 10
Internet
Internet & E-Mail Basics
Introduction to the Internet, the terminology, its advantages / disadvantages
IT Issues, Privacy and Ethics / Book 5, Chapter 2

Recommended Books

  1. Ricky W. Griffin & Ronald J. Ebert, fourth edition, Business.
  2. Ferrell,O.C., Hirt, G., and Ferrell, L. (2009). Business a changing world (7th ed.). New York, NY: McGraw Hill
  3. Jeff Madura,Introduction to Business, 3rd Edition.
  4. Grauer, Robert T. & Barber, Maryam (2000) Exploring Office XP, Volume 1. Prentice Hall Publishers
  5. Discovering Computers 2010: Living in a Digital World, Complete (Shelly Cashman Series)
  6. Capron, H.L. (2007) Computers, Tools For An Information Age, Prentice Hall Publishers, 8th Ed