COURSE SYLLABUS

International Business Short Course

“Integrated International Business& Cross Cultural Program”

Siam University and BuraphaUniversity

July 13 – August 7, 2009

COURSE INTRODUCTION:

The International Business short course “Integrated International Business & Cross Cultural Program” (IIB & CCP) is established as a student exchange program conducted bythe Commission on Higher Education (CHE) as the UMAP member secretariat of Thailand. This course is created and makes arrangement by the faculty of Business Administration, Siam Universityin collaboration with the faculty of Management and Tourism, BuraphaUniversity

COURSE DESCRIPTION:

The International Business Short Course in “Integrated International Business & Cross Cultural Program (IIB & CCP)” offers students an introduction to the language and terminology of international business and major international political and economic policies that affect modern international businesses. Special attention is given to fundamental concepts of international management, business law, finance, and marketing. The cultural, attitudinal, and behavioral differences that affect international business are also examined.

In addition, students can learn the integration of economic, political, and business decisions in Thailand’s and other Southeast Asian countries’ economy and the development of the current economy.

The course is divided into two parts: coursework and field trip. With this system, students can obtain a high level of understanding in the International Trade Arena.

COURSE GOAL:

This course will develop the students’ capability to obtain in depth understanding the International Business Management (Integrated Cross Cultural).

COURSE PURPOSES:

  1. Enhancing the students’ knowledge in areas of International Business Management
  2. Equipping the students’ experience in Thai Business Enterprise as well as Thai Culture
  3. Educating the Integrated Cross CulturalBusiness Management

CREDIT POINT: Three (3) academic credits are awarded upon successful completion of

the course.

(3 credits) 45Hrs

Part I: SIAMUNIVERSITY22.5Hrs

Part II:BURAPHAUNIVERSITY22.5Hrs

COURSE STRUCTURE:

Course Work:The students will study in areas of International Business Discipline such as International Business Culture, International Trade and Policy and Global Marketing.

Field Trip: The students will visit to some business sector factory ,for example,Agro-Industry company, Automotive Industry, Bank of Thailand and Stock Market as well as the tourist attraction places, GrandPalace, Temple of the Emerald Budda (BANGKOK),NationalMuseum, Wax Museum(Nakornprathom)

SUBJECT CONTENTS:Part I--SIAMUNIVERSITY

Legal environment of Business

An introduction to the legal system within which business organizations operate, as well as ethical considerations and social and political influences that affect such organizations by changing the legal system.

Security Market & Financial Institution

This course will give students an overview of the capital market which is the market for securities, where companies and the government can raise long-term funds. The capital market includes the stock market and the bond market. This course will also provides an understanding of how financial market can be use as a mechanism that will allows people to easily buy and sell financial securitiessuch as stocks and bonds.

Healthcare Business

This class will focuses on such topics as access to care; cost containment; health benefit plans; health economics, utilization review; disease management; information technology; medical technology. The impact of these topics on the business of health care will be studied.

Agricultural and Food Industry

This course will allow students to understand status of agriculture in Thailand such as the major features of important crops. The strategy of “From Farm to Table” will show how industry can operate in the present and future situationparticularly in the global context

Thailand is well-known as the kitchen of the world, in this course will also introduce the major export agricultural products, and how they operate.

Automotive Industry

The effects of doing business globally on the automotive industry will be addressed, including the basics of international trade as they affect the industry, impact on manufacturers and supply chain partners, increase awareness of cultural differences among industry stakeholders, and raise the implications of global business for local operations.

SME in Thailand

SME (Small- Medium Sized Enterprise) plays a major role in Thailand. Thai government believes that it can generate business sustainable growth. The course will guide an importance of SME role in Thai economy which links to the government policy on this issue.

Royal Project and Sufficiency Economy Philosophy

The sufficiency economy is initiated by King Bhumiphol. His Majesty wishes Thai people to be self dependent. Thailand has to strongly develop in line with other countries so this theory does not deteriorate the country development. The course will make you understand His Majesty’s theory.

SUBJECT CONTENTS:PartII--BURAPHAUNIVERSITY

International Business Culture

Building your International Business through cultural awareness offers an excellent introduction to the differences in attitudes, values, protocol, rituals, traditions, communication styles and other characteristics those commonly separate cultures. Understanding cultural differences and building relationships are critical in today's global market place. This course describes how to develop cultural awareness and avoid cultural faux pas.

International Trade and Policy

A Short Course in International Economics features a series of descriptive essays on each of the major topics of international economics, including balance of trade, trade agreements, foreign exchange, currency devaluation vs. appreciation, free trade vs. protectionism, foreign investment, tariff and non-tariff barriers to trade, politics vs. economics, government intervention in free markets, and major economic systems.

Global Marketing

Transform your export operation into a market-driven, profit-making enterprise by learning and employing international marketing methods and strategies used by successful companies worldwide. The short Course also offers the students for practical advice from a seasoned professional about how to succeed in international marketing, comprehensive coverage of all key issues in international marketing and contains pragmatic information on negotiating tactics and strategies for both individuals and teams.

International Logistics and Supply Chain

The short course provides an understanding of how cargo is moved around the world, over viewing the theory and practice of global supply chain management and discussing the myth of supply chain management and offering questions on the role of information systems.

International Contracts

As international trade has grown, so too has the need to more formally define the obligations of each party to a transaction. Written contracts provide this framework and are becoming more and more common worldwide, replacing verbal "understandings." This book covers the underlying need for and use of contracts in international business. It provides specific information about writing basic and advanced contract provisions, the use of attorneys, enforcement. dispute resolution, arbitration and litigation.

International Tourism Management

Companies today confront an increasing array of choices of markets, of locations for value adding activities, and of modes of crossing borders. This course focuses on the international dimensions of strategy and organization, and provides a framework for formulating strategies in an increasingly complex world economy, and for making those strategies work effectively.

International Negotiation

Many business people are experts concerning their product or service; few take the time to learn basic negotiation skills. This course provides pragmatic, no holds-barred information and advice on how to negotiate international purchase, sale, investment and joint venture deals. International Business Negotiating features point-by-point coverage of key negotiating topics, including: selection of the chief negotiator and individual team members, sizing up your counterpart(s), individual and team negotiating styles, how to counter individual and team strategies, legal and illegal tactics, profiles of common negotiating tactics of 35 countries, and a glossary of negotiating terms.

International Entrepreneur Trade

International trade has always held great opportunity for the entrepreneur with global vision. The business of international trade, however, also requires that the entrepreneur match his or her vision with solid skills for concluding transactions successfully. This course provides describing how entrepreneurs succeed in international trade by combining opportunity with solid skills.

International Payment

The course provides the students four primary payment methods: documentary letters of credit, documentary collections, pre-payment and credit transactions. Step by step instructions, accompanied by skillfully designed illustrations, are provided for both standard and special letters of credit, including revocable and irrevocable, confirmed and unconfirmed, back-to-back, deferred payment (usance), red clause, revolving, standby and transferable types. This course introduces each party to each transaction, contains lists of what can go wrong and provides solutions for common problems.

EDUCATIONAL MATERIALS:Textbook, VCD, Field Trips,

E-learning, Guest Speaker,

Activities, Experience

ASSESSMENT:

Class attendance and participation20%

Field trip report(individual)30%

Group Presentation Report 20%

Examination30%

100%

** Students are required to attend at least 80% of classes.

Time Table “Integrated International Business & Cross Cultural Program”: IIB & CCP
13th July - 7th August 2009
DATE / TIME / TOPIC / LECTURER / PLACE
First Week / 9:00-14:00 / Opening Ceremony & Orientation
Monday 13 July / by Commision on Higher Education
15:00-16:30 / Excursion: Siam University Trip / Dr. Usanee Charoenpipatpol / Siam U.
Tuesday 14 July / 9.00-10.00 / Opening Ceremony & Orientation / President Pornchai Mongkhonvanit, / 19 Buliding
10.00-12.30 / Overview of Thai Economic Situation / Dr. Vijit Supinit
14:00-16:30 / Visit to Bank of Thailand
Wednesday 15 July / 9.00-12.00 / Fiance and Banking / 19 Buliding
13:30-16.30 / Visit to Stock Exchange of Thailand
Thursday 16 July / 9.00-12.00 / Legal Environment of Business / Dr. Jade Doonavanit / 19 Buliding
13.30-16.30 / CSR & Cosmetic Businss in Thailand / Pasica Silapajan
Country General Manager Dior Thailand
Friday 17 July / 9.00-12.00 / Export Agricultural Products in Thailand / Mr. Sansonthi Boonyathayan
13.30-16.30 / Visit to Orchid Factory
Saturday 18 July / 9.00-12.00 / Automotive Industry / Mr. Vitit Leenuttapong
13.30-16.30 / Visit to BMW Group / MD of Yontrakit Group
Sunday 19 July / Siam Paragon and Central World
Second Week / 9.00-12.00 / Healthcare Business / Mr. Boon Vanasin
Monday 20 July / MD & Chairman of Piyavate Hospital (TBC)
13.30-16.30 / Visit to Piyavate Hospital
Tuesday 21 July / 9.00-12.00 / Food Industry / Mr.Theerapong Chansiri
MD of Thai Union Frozen
13.30-16.30 / Visit to Thai Union Frozen
Wednesday 22 July / 9.00-12.00 / SME in Thailand / Assist Dr. Nattaphol Nimmanpatcharin / Siam U
13.30-16.30 / Sufficiency Economy / Dr. Usanee Charoenpipatpol
Director of International Affairs
Thursday 23 July / 9.00-12.00 / Royal Project / BKK
13.30-16.30 / Prepare for Presentation
Friday 24 July / 9.00-12.00 / Examination
13.30-16.30 / Presentation
Saturday 25 July / 9.00-12.00 / Excursion / Grand Palace
13.30-16.30 / BKK
Sunday 26 July / 9.00-12.00 / Departure to Chonburi
13.30-16.30 / Burapha University
Saturday 8 August PROGRAM CLOSE
Third Week / 9.30-11.30 / Welcome to Burapha University & Program Orientation / Library
Monday 27 July / Dr.Chantavit (CHE), Dr.Picharn, Ass.Prof.Patchanee / Assici.Prof.Dr.Wuttichart,
13.00-16.00 / Excursion: Burapha Trip / Sorasak, Piyaporn / BURAPHA
Sea Museun
Tuesday 28 July / 9.00-12.00 / SUBJ: Cross Culture Diversity / Dr. Janprapa / Library
13.00-16.00 / Excursion: Bangsaen Trip
Wednesday 29 July / 9.00-16.00 / SUBJ.: International Trade and Policy / Khun Soontorn / Library
"Trend in International Business in Thailand" / DTAC Managing
and Workshop / Director
8.00-12.00 / SUBJ.: Global Marketing : Excursion: Fairtex / Khun Pram / Pattaya
12.30-13.30 / LUNCH : Macdonald / Macdonald
Thursday 30 July / 14.00 - 17.00 / Excursion: Bangkok Pattaya Hospital / Khun Pattaravadee / Pattaya
18.00-19.00 / Excursion: ALANKARN SHOW / Piyaporn & Sorasak / Pattaya
19.00-20.00 / Dinner at Sizzler / Piyaporn & Sorasak / Pattaya
Friday 31 July / 10.00-12.00 / SUBJ: Cross Culture Diversity / Aj.Tassanee / Library
"Development of Thai Culture Way"
13.00-16.00 / SUBJ.: International Business Culture / Aj. Stephen / Library
"Development of Thai Spirit and the Sufficiency Economy in Thailand"
Saturday 1August / 8.00-16.00 / Subj. Thai History (Cross Culture) / Aj. Kae / Ayutthaya
Excursion: Ayutthaya Province
Sunday 2 August / HOLIDAY
Fourth Week / SUBJ : International Marketing Hamburger Crisis
Monday 3 August / 9.00-16.00 / and Workshop / Assici.Prof.Dr.Wuttichart / Library
"How to build the knowledge of international business through cross culture"
13.00-16.00 / SUBJ.:Global MarketingExcursion: OTOP; Panasnicom / Chonburi
Wednesday 5 August / SUBJ.:International Logistics and Supply Chain Management / Dr. Vittaya / Library
9.00-16.00 / "Logistics trend and Innovation in the next decade"
and Workshop
Thursday 6 August / 9.00-14.00 / SUBJ.:International Logistics and Supply Chain Management / BKK
Excursion: Suvananbhumi Airport
Friday 7 August / 9.00-12.00 / Examination Day: Presentation 15-20 minutes/Group / Dr Suriyan , Dr. Sombut , Dr. Sirada / Library
13.00-16.00 / SUBJ. Thai Cross Cultural "Thai Cooking Class" / Le ca sa
18.00-20.00 / Farewell Party / Le ca sa
Profile Lecturer UMAP 2009
Associate Professor Dr.Vuttichat Soonthonsmai
ประวัติการศึกษา
วุฒิการศึกษา / สถาบัน/มหาวิทยาลัย / ประเทศ / ปีที่จบ
B.S.(Statistics) / Chulalongkorn University / Thailand / 1984
B.A. / Chulalongkorn University / Thailand / 1988
Master of Arts corporate Communication MGT / Thammasart University / Thailand / 1990
M.A / Thammasart University / Thailand / 1998
MBA. / University of Mississippi / USA. / 1998
DBA.(Marketing and International Business) / Nova Southeastern University / USA. / 2001
Professional Certified Marketer (PCM) / American Marketing Association / USA. / 2001
ดร.สมบัติธำรงสินถาวร
Dr.SOMBAT THOMRONGSINTHAWORN
ประวัติการศึกษา
วุฒิการศึกษา / สถาบัน/มหาวิทยาลัย / ประเทศ / ปีที่จบ
B.Eng / Kasetsart University / Thailand / 1992
M.B.A. / National Institute of Development Administration (NIDA) / Thailand / 1997
D.B.A. / Thammasat University / Thailand / 2007
ผศ.พัชนี นนทศักดิ์
Assistant Professor PATCHANEE NONTASAK
ประวัติการศึกษา
วุฒิการศึกษา / สถาบัน/มหาวิทยาลัย / ประเทศ / ปีที่จบ
M.B.E.(Business Education) / The University of Montevallo / U.S.A. / 2523
B.S.(Accounting) / The University of Alabama / U.S.A. / 2522
Mr. Soontorn Laohapattanawong
DTAC Managing Director
PROFESSIONAL RECOGNITION
Lecturer , MBA Program , StJohn's University
Certified Professional Marketer
Chartered Financial Analyst (CFA)
EDUCATION
MBA Middle Tennessee State University , USA
B. Science ,Engineering , Mechanical , Chulalongkorn University , Thailand
ดร.วิทยาสุหฤทดำรง
Vithaya Suharitdamrong,Ph.d / Lecturer 7
คณะ / Faculty of Engineering
ภาควิชา
ระดับการศึกษา / Ph.d. / สาขา / Industrial Engineering
สถานศึกษา / WICHITA STATE UNIVERSITY(ไทย)
Stephen James Gibson
Instructor M.Ed.(TESL), Burapha University, 2007

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