CONFIDENTIAL
To: Sony Pictures - David Kaminow, Abe Recio, Sabrina Yamaguchi
From: Neil Harrison, Sean Steele, Sarah McDonnell, Yvette Choudry, Paul Eldon
Subject: Summary of French Tracking: 16th – 22nd August 2010
Date: 23rd August 2010
France - Market Overview
PLEASE SEE ACCOMPANYING DATA TABLES FOR FULL BREAKDOWN OF TITLES
PLEASE NOTE THAT “DEFINITE” INTEREST IS BASED ON THOSE AWARE, SO BASE SIZES CAN BE SMALL
OPENING THIS WEEK (25 August 2710):
600 kg d’or pur
/gentlemen broncos
/le bruit des glacons
/ondine
/salt
/the switch
· Having advanced across measures this week, Salt (Sony) emerges as the clear favourite among this week's openers. With awareness levels of 12% unaided and 39% total (up +5% points and 15% points, respectively), the film is by far the best-known of the week. “Definite” interest, at 38% overall (+2% points) is well above the 27% norm, and 10% make it their first choice among titles opening and in release; highest among younger males (13% vs. 9-10% among the other quads).
· Le Bruit Des Glacons (Wildbunch) has lower awareness (3% unaided, 19% total), but manages 6% first choice among titles opening/ in release (2% points above norm), skewing older (7-8% vs. 2-4% among the younger quads).
· Also out this week, local adventure 600Kg D'Or Pur (Gaumont) has increased its awareness from 12% to 20% (unaided is up from 1% to 3%). Despite the broadening of awareness, interest is similar to last week (21%) and first choice is just below the 4% norm at 3%, skewing male.
· Gentleman Broncos (Fox), Ondine (UGC), and The Switch (Metrop) have limited awareness (1%, 6% and 10% respectively).
France MARKET OVERVIEW
OPENING NEXT WEEK (1 September 2010):
· Avatar (Special Edition) (Fox) has made small advances across the measures this week, leaving it well positioned for its opening next weekend. With awareness levels of 5% and 48% (+1% point and +6% points respectively), the film is by far the best-known of the week. “Definite” interest, at 44% overall, is above the 27% norm with interest levels fairly even across the quads. First choice is up a point to 11%.
· Also opening, Piranha 3D (Wildbunch) has much lower awareness (2% unaided, 21% total), with first choice unchanged at 1%.
OTHER PRE-RELEASE TITLES:
· Studio Canal’s The Last Exorcism continues to hold the highest overall awareness of films releasing in three weeks (12%) and it is the only title to have any unaided awareness in its release week (2%). The title also leads first choice measures despite a loss of 1% point week on week (now at 1%).
· Of the films four weeks out, Resident Evil: Afterlife (Metrop) remains the best positioned, having picked up another point in both awareness measures (now 3% unaided, 28% overall). First choice this week has softened slightly to 4% (was 5%) led by younger males (7%).
· Slight increases in awareness of Wall Street: Money Never Sleeps (Fox) cements its position ahead of the pack of films opening in five weeks, with 24% total aware (+2% points), 1% unaided (+1% point) and 2% first choice (unchanged).
· Despicable Me (Universal), set for release in six weeks, has picked up a further 1% point in both awareness measures (leading the week with 2% unaided and 18% overall).
· Animated sequel Arthur Et La Guerre Des Deux Mondes (Europa) opens in seven weeks and now boasts 49% total awareness (+7% points), 6% unaided (+2% points) and 6% first choice (unchanged).
· Re-entering the tracking at the eight week mark Paranormal Activity 2 (Paramount) leads by a comfortable margin. Awareness is strong with 1% mentioning the film spontaneously and 27% aware when prompted. First choice is 3%, rising to 8% among younger females.
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SONY International Tracking © COPYRIGHT NIELSEN NRG 2010 23 August 2010
Salt25 August / / · Salt has advanced across measures this week, leaving it well positioned among this week’s openers.
· With awareness levels of 12% and 39% (+ 5% points and 15% points, respectively), the film is by far the best-known of the week.
· “Definite” interest, at 38% overall, benefits from a 2% point increase and is well above the 27% norm. Interest levels are highest among younger females (47% vs. 35-38% among the other quads).
· First choice among titles opening/ in release is 10%, highest in this measure among younger males at 13% (vs. 9-10% among the other quads).
· Also opening, Le Bruit Des Glacons has much lower awareness (3% unaided, 19% total), but has 6% first choice (opening/ in release), skewing older.
Grown Ups
8 September / / This Week
· Two weeks out, awareness of Grown-Ups (at 9%) is just below the 11% norm. Less than 1% name the film top-of-mind.
· The film has less than 1% first choice overall though 1% of older males pick the film.
· There is no one stand-out title releasing on Grown Ups’ date, although the special edition of Avatar opens the week before and is likely to holdover well (currently 11% first choice overall).
Eat Pray Love
22 September / / This Week
· With the film four weeks out, awareness has increased by 1% point (now 6%) but remains below the 8% norm, and unaided awareness is unchanged at 0%.
· The film holds on to a full 1% of first choice, at 2% among older females.
· The latest Resident Evil continues to be the strongest title opening on this date, having 4% first choice overall, rising to 7% among younger males.
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SONY International Tracking © COPYRIGHT NIELSEN NRG 2010 23 August 2010
APPENDIX NON-ENGLISH LANGUAGE TITLE INFORMATION
Non-English language title information
(FR194)
600 KG D'OR PUR
A group of adventurers make off with 600 kilograms of gold in Guyana, but when their helicopter crashes in the jungle, gold fever takes over.
ARTHUR ET LA GUERRE DES DEUX..
French director Luc Besson expands the tale of "ARTHUR AND THE INVISIBLES" into a trilogy with this sequel that follows the further adventures of young Arthur as it unfolds in the popular series of children's books.
AO, LE DERNIER NÉANDERTAL
For more than 300 000 years, the Neanderthals reigns over the planet. In less than 30,000 years, he will disappear forever ... Does his blood still run through our veins? Nobody knows, except AO ... the last of the Neanderthals!
CAPTIFS
Somewhere in Eastern Europe. Carole is a young nurse with a humanitarian aid group that has reached the end of its mission. But just then, the young woman and her two colleagues are kidnapped by strangers for mysterious reasons. Held captive, cared for and kept alive in an oppressive and sinister setting, the three prisoners soon discover with horror what their kidnappers truly have in store for them...
CES AMOURS-LA
Ilva slept with a German in 1942. In '44, she also slept with two Americans, a Jew and a black. In 1957, she killed her husband. In the same year, she married her lawyer.
CRIME D'AMOUR
Isabelle works under Christine but Christine takes credit for Isabelle's brilliant ideas. A struggle ensues between these two attractive and powerful women, the two top executives in the French office of an American multinational. Christine has the upper hand and no mercy. Humiliated and nearly destroyed, Isabelle begins to plot her revenge.
DES HOMMES ET DES DIEUX
A drama, about Cistercian monks who stand up for their beliefs, when confronted by fundamentalists.
DONNANT DONNANT
Condemned for a crime that was, according to him, an accident, He managed to escape from the prison where he is serving his time
ELLE S'APPELAIT SARAH
Paris, July 1942: Sarah, a 10-year-old girl wearing the Jewish golden star, is arrested in the early morning by the French police with her parents. Panicked, she hides her little brother and promises him to come back and get him as soon as possible. Paris, May 2002: Julia Jarmond, an American journalist married to a French man, must investigate and write about the commemoration of the "Vel d'Hiv" raid. Sixty years after this raid, her path is going to cross Sarah.s, and her life is going to change forever.
GENTLEMEN BRONCOS
Tells the story of a homeschooled teenage outcast and aspiring fantasy writer. He attends a fantasy convention to show off his work and finds his idea, Yeast Lords, becomes ripped off by acclaimed novelist Ronald Chevalier, who has turned desperate for ideas.
HAPPY FEW
What are adult love affairs? Two couples meet and fall in love, lose sight of each other in the confusion and end up pulling through.
HORS-LA-LOI
Co-written by the director Rachid Bouchareb and his usual collaborator Olivier Lorelle, "OUTSIDE THE LAW" is set between 1945 and 1962 and traces the life of three brothers whose family has been driven off its land and survived the Sétif massacres. A page torn from history, the film also looks at the Indochine War and the events of October 17, 1961 in Paris, when the police orchestrated a bloody suppression of a demonstration against the curfew imposed on Algerian workers in the French capital.
JOSEPH ET LA FILLE
Getting out of jail after a 20-year stretch, Joseph plans one last job. And he recruits the daughter of his former cell-mate to be his assistant.
L'âge de raison
Comedy.
LA MEUTE
In the middle of a snowy no man's land, Charlotte picks up Max, a hitchhiker; they stop in a truck-stop restaurant, and when Max doesn't come back from the bathroom, Charlotte starts looking for him in vain. She decides to return during the night but gets kidnapped by the bartender, La Spack, who turns out to be Max's mother and needs to feed her kids: "THE PACK", a bunch of blood-lusting ghouls. Charlotte now faces a terrifying reality: these ghouls are already dead and hungry. Alone and in the middle of nowhere, she quickly realizes she's next on the menu.
LE BRUIT DES GLACONS
Penned by the director, Bertrand ("HOW MUCH DO YOU LOVE ME?") Blier, the film centers on a failed writer and alcoholic (Jean Dujardin) who receives a visit from the incarnation of his cancer (Albert Dupontel) and lets him settle into his home.
LUFTSLOTTET SOM SPRÄNGDES (The Girl Who Kicked the Hornet's Nest)
Swedish thriller based on a series of books by Steig Larsson. The third and final part of the Millennium series. Follows previous films; Män som hatar kvinnor (Men Who Hate Women) and Flickan som lekte med elden (The Girl Who Was Playing with Fire).
Lisbeth is recovering in a hospital and awaiting trial for three murders when she is released. Mikael must prove her innocence. Meanwhile, Lisbeth is plotting her own revenge against the people who put her in this situation.
Notre jour viendra
Patrick and Remy have no people, no country, no army: they are red. Together they fight the world and its morality, in a hallucinatory quest to Ireland and freedom.
ONDINE
Oscar-winning filmmaker Neil Jordan's "ONDINE" centers on Syracuse (Colin Farrell), a lonely fisherman who one day pulls a beautiful woman named Ondine (Alicja Bachleda) out of the sea in his nets. His young daughter Annie is convinced that she is a 'selkie' - a creature from Irish folklore much like a mermaid. Syracuse has his doubts, but as Ondine brings some luck and joy to his otherwise downcast life, he starts to think she might be right.
PAULINE ET FRANCOIS
Co-written by the director, Renaud Fély and Gaëlle Macé (co-screenwriter on Catherine Corsini's 'LEAVING'), 'PAULINE ET FRANÇOIS' centers on Pauline (Laura Smet), a young woman who moves to a small town to work in the local bank. Her neighbor turns out to be François (Yannick Renier), a roofer from the region, whose sister Catherine (Lea Drucker) works at the bank. But Pauline's arrival opens up a rift and she suddenly finds herself caught between brother and sister.
SANS QUEUE NI TETE
The film centers on Alice (Isabelle Huppert), an independent prostitute who is tired of her job and plans to undergo psychoanalysis to find the strength to change her life. Meanwhile, psychoanalyst Xavier (Bouli Lanners) has just been left by his wife and is weary of listening to his clients. monologues. He decides to call on a professional to satisfy his erotic urges. The two characters thus meet, but this is not the start of a romance, just the first stage in a difficult journey which, through conflicts, ordeals and disappointments, leads them both to rediscover themselves. They come across a third character (Richard Debuisne), whom they will lean on in order to make a fresh start.
SIMON WERNER A DISPARU
March 1992, in a small town in the suburbs of Paris. During an alcohol fueled party, teenagers discover a body hidden in the bushes of a forest. A body that seems lifeless. Two weeks earlier. Simon, a 16 year-old teenager, has not shown up for class. Blood stains are found in a class-room. Run-away, kidnap, suicide, murder?
TRADER GAMES
Jean-Pierre, recently retired, is a hypochondriac. Anne, his wife, is cheating on him with a former office colleague. His daughter Cathie, divorced and mother of a five-year-old son, lives with Philippe, a "fine" young man whom Mathieu, Cathie's gay brother, calls the "retard". After Jean-Pierre discovers a small spot on his hip, the family balance literally implodes.
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SONY International Tracking © COPYRIGHT NIELSEN NRG 2010 23 August 2010