GRADUATESCHOOL OF MANAGEMENT

ST. PETERSBURGSTATEUNIVERSITY

Course Syllabus

Management of Nonprofit Organizations

Instructor:Ekaterina Shekova, Associate Professor of Strategic and International Management.

e-mail:,

Fall 2008/2009

Course Description

The course covers the main aspects of management relevant for nonprofit organizations. Its main focus is on the competitive advantages analysis of non-governmental organizations (NGO). Through the series of case studies based on the experience of nonprofit organizations students get knowledge of how NGO can be competitive on the market.

Course Rationale

The course is for GSOM majors in the fall semester. It contains 32 hours of lectures.
Prerequisites: Management, Strategic Management.

Course Objectives

After studying the course students will be able:
-to evaluate NGO’s activities;
-to design and implement a fundraising plan.

Course structure

Topic 1. CourseIntroduction. Course Objectives.
Topic 2. Legal Forms of Nonprofit Organizations.
Topic 3. NonprofitMarketing.
Topic 4. Planning process in Nonprofit Organizations.
Topic 5. ResoucesofNGO.
Topic 6. FinancialManagementofNGO.
Topic 7. PricinginNGO.
Topic 8. FundraisingofNGO.
Topic 9. NGO and taxes.
Topic 10. Efficiency and effectiveness of NGO.
Topic 11. Nonprofit Management in the Arts.
Material to be completed:

Topic 1. CourseIntroduction. Course Objectives.

Week 1.
Materials to be completed:
  • Introduction to the Course, Review of Syllabus.
  • Class Discussion of NGO News.
Homework: Chapter 1 –Nonprofit Management and Fundraising. N.Y. Hopkins Uni. 2006.

Topic 2. Legal Forms of Nonprofit Organizations.

Week2.
Materials to be completed:
  • NGO and Charities.
  • Legal status of NGO.
  • Class Discussion of NGO News.
Homework: Chapter1 – Strategic Management of Nonprofit Organizations. London. McGraw-Hill, 2006.

Topic 3. NonprofitMarketing

Week3.
Materials to be completed:
  • Basic Principles of Nonprofit Marketing.
  • Marketing Mix of NGO.
  • Class Discussion of NGO News.
Homework: Chapter 1,2 Kotler P. Marketing of nonprofit organizations. N.Y. 2005.
Week4.
Materials to be completed:
  • Product Promotion.
  • Advertising.
  • PR.
  • Class Discussion of NGO News.
Homework: Chapter3 – Nonprofit Management and Fundraising. N.Y. Hopkins Uni. 2006.

Topic 4. Planning process in Nonprofit Organizations.

Week 5.
Materials to be completed:
  • Mission of NGO.
  • Strategic Planning.
  • Business Planning.
  • Class Discussion of NGO News.
Homework: Chapter 2,3 - Strategic Management of Nonprofit Organizations. London. McGraw-Hill, 2006.

Topic 5. ResoucesofNGO.

Week 6.
Materials to be completed:
  • Basic Resources – Capital, Labor, Ideas, License, etc.
  • Full-time and Part-time Staff and Voluntaries
  • Class Discussion of NGO News.
Homework: Chapter4 – Strategic Management of Nonprofit Organizations. London. McGraw-Hill, 2006.

Topic 6. FinancialManagementofNGO.

Week7.
Materials to be completed:
  • Grants, Gifts, Donations, Sponsorship.
  • Membership.
  • Class Discussion of NGO News.
Homework: Chapter 3 -Nonprofit Management and Fundraising. N.Y. Hopkins Uni. 2006.
Week8.
Materials to be completed:
  • Profitable activities of NGO.
  • State support. Subsidies. In-kind income.
  • Class Discussion of NGO News.
Homework: Chapter2- Weisbrod W. Nonprofit Management. NY. 2006.

Topic 7. PricinginNGO.

Week9.
Materials to be completed:
  • Introduction to the Course, Review of Syllabus.
  • Class Discussion of NGO News.
Homework: Preparation to mid-term exam.
Week10.
Materials to be completed:
  • Mid-term exam
Homework: Chapter 5 - Nonprofit Management and Fundraising. N.Y. Hopkins Uni. 2006.

Topic 8. FundraisingofNGO.

Week11.
Materials to be completed:
  • Fundraising Objectives.
  • Project and Operating Fundraising.
  • Class Discussion of NGO News.
Homework: Chapter 6 - Nonprofit Management and Fundraising. N.Y. Hopkins Uni. 2006.
Week 12.
Materials to be completed:
  • Fundraising Campaign.
  • Fundraising Plan.
  • Class Discussion of NGO News.
Homework: Chapter7 – Nonprofit Management and Fundraising. N.Y. Hopkins Uni. 2006.

Topic 9. NGO and taxes.

Week13.
Materials to be completed:
  • Taxation of NGO in Russia.
  • US experience in NGO taxation.
  • Class Discussion of NGO News.
Homework: Chapter1 – Weisbrod W. Nonprofit Management. NY. 2006.

Topic 10. Efficiency and effectiveness of NGO

Week 14.
Materials to be completed:
  • Social Profitability of NGO.
  • Weisbrod Index.
  • Class Discussion of NGO News.
Homework: Chapter3 – Weisbrod W. Nonprofit Management. NY. 2006.
Week 15.
Materials to be completed:
  • Capital mix of NGO and its optimization.
  • Nonprofit Project Evaluation.
  • Class Discussion of NGO News.
Homework: Chapter 3 – Colbert F. Marketing in the Arts. 2007.

Topic 11. Nonprofit Management in the Arts.

Week16.
Materials to be completed:
  • State and non-governmental nonprofit organizations in the arts.
  • Russian, European and American experience in arts management.
  • Class Discussion of NGO News.
Homework: Preparation to the final exam.

Grading:

Final exam gives 60% of the total score.

Mid-term exam - 20% of the total score.

Case studies, assignments and class discussions – 20% of the total score.

Literature

Colbert F. Marketing in the Arts. 2007.
Kotler P. Marketing of nonprofit organizations. N.Y. 2005.
Nonprofit Management and Fundraising. N.Y. Hopkins Uni. 2006.
Strategic Management of Nonprofit Organizations. London. McGraw-Hill, 2006.
Weisbrod W. Nonprofit Management. NY. 2006.

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