______
[Instructions: Insert the Company’s name]
Business Plan
Fiscal Year ______[Instructions: Insert year]
Prepared by ______[Instructions: Insert preparer’s name]
NON-DISCLOSURE AND CONFIDENTIALITY AGREEMENT
The undersigned (the “Recipient”), hereby agrees that all financial and other information contained within this business plan (“Confidential Information”): (a) is proprietary to ______[Instructions: Insert the Company’s name] (the “Company”); (b) shall be treated as strictly confidential by Recipient; and (c) shall not be disclosed by Recipient to any other individual or entity without prior written consent of the Company. Recipient further agrees that the Confidential Information shall remain the exclusive property of the Company and shall be returned to the Company promptly upon the Company’s request, together with all copies made thereof. Recipient acknowledges that no remedy of law may be adequate to compensate the Company for a violation hereof and Recipient hereby agrees that in addition to any other legal or other rights that may be available to the Company in the event of a breach hereunder, the Company shall be entitled to seek equitable relief to enforce the provisions hereof in any court of competent jurisdiction.
Recipient Signature: ______
Recipient Printed Name: ______
Date: ______
Table of Contents
I. Executive Summary 5
II. Business Description 7
A. Ownership 7
B. Location 7
C. Start-Up Summary 7
III. Management Summary 8
A. Management Team 8
1. Managing Partner 8
2. General Manager 8
3. Assistant Manager 8
B. Staffing 9
IV. Business Operations 10
A. Daily Operations 10
B. Customer Service 10
C. Suppliers 11
D. Management Controls 11
E. Administrative Systems 12
V. Market Analysis 13
A. Industry Analysis 13
B. Target Market 13
1. Market Segmentation 13
2. Primary Target Market 14
3. Secondary Target Market 14
C. Location Analysis 14
D. Competitive Analysis 14
1. Competitors 14
2. Direct Competitors 15
E. Target Market Segment Strategy 16
1. Market Needs 16
2. Market Trends 17
3. Market Growth 17
F. Positioning 17
VI. Marketing Strategy 18
A. Mailers 18
1. Initial Marketing 18
2. Continuous Marketing 18
B. Website 18
C. Social Networking 18
D. Community Involvement 18
E. Advertising 19
F. Public Relations 19
VII. Investment Summary 20
A. Source of Funds 20
B. Return on Investment (ROI) 20
C. Company Equity 21
VIII. Growth Plan/Exit Strategy 22
A. Expansion Plan 22
B. Investor Exit Option 22
IX. Financial Projections 23
B. Projected Uses of Start-Up Cash 23
C. Projected Labor Costs 23
D. Projected Sales 23
E. Projected Cash Flow 23
F. Projected Break-Even Analysis 23
I. Executive Summary
______
______[Instructions: Insert the Company’s name] (henceforth referred to as the “Company”) is an exciting new ______[Instructions: Insert the type of business] that will offer ______[Instructions: Insert what Company does/will make/offer] at a [Instructions: Choose one or insert own description] affordable /// mid-level /// high-end price point. Company’s game-changing new ______[Instructions: Insert type of product/service] [Instructions: Choose one] product /// service has the potential to dominate the market. Prudent investors should utilize this opportunity to get in on the ground floor and capitalize on this exciting opportunity.
Company is a ______[Instructions: Insert name of state Company is registered in] [Instructions: Choose one or insert legal ownership structure] general partnership /// limited partnership /// joint venture /// limited liability company /// corporation, headed by ______, [Instructions: Insert the President’s name] a ___+ year [Instructions: Insert number of years experience the President has in this particular industry] industry vet who will serve as Company’s President. ______, [Instructions: Insert the President’s name] will be joined by ______, [Instructions: Insert VP’s name] who will serve as Company’s Vice President. Mr. /// Ms. ______[Instructions: Insert the VP’s last name] has worked in the ______[Instructions: Insert industry] industry for over ___ years, [Instructions: Insert number of years experience VP has in this particular industry] and will use this wealth of experience to assist with Company’s operations. Also joining the extremely experienced management team will be ______[Instructions: Insert the Treasurer’s name] as Treasurer and ______[Instructions: Insert the Secretary’s name] as Secretary.
Company’s management team will work hard to ensure that Company runs smoothly, employing only the most talented staff, establishing sound guidelines and management controls regarding day-to-day operations and adopting and implementing reasonable and customary policies, systems, procedures and checklists. Company’s management team and its staff will use its best efforts to ensure that Company’s [Instructions: Choose one] products /// services not only meet consumer expectations but blow them out of the water.
While it is anticipated that Company’s ______[Instructions: Insert the type of product/service Company will offer] [Instructions: Choose one] product /// service offering will appeal to a broad base of consumers, Company’s offering should be particularly suited to ______. [Instructions: Insert description of target market] Company has created this offering because of the void in the existing market and for such a [Instructions: Choose one] product /// service and the existing want and need of the market for such an offering. Company’s [Instructions: Choose one] product /// service offering tests off the charts with ______. [Instructions: Insert description of test market demographics]
Company will outperform its existing competitors and establish itself as the top choice for ______[Instructions: Insert type of product or service] because of its ______, [Instructions: Insert reasons that Company’s product/service will succeed] coupled with its smart marketing efforts. Company’s management will utilize ______. [Instructions: Insert marketing that Company will utilize] All of these efforts should effectively drive customers to Company.
Company estimates its start-up costs at $______. [Instructions: Insert estimate of start-up costs] Thus far, Company has already secured over $______[Instructions: Insert the amount of investment capital already secured] in investment capital. Thus, Company is looking for equity partners to raise an additional $______[Instructions: Insert the desired investment amount] in financing. With such an investment, a prudent investor would become a ___% [Instructions: Insert the amount of equity an investor will receive] equity partner in Company, with at a Return on Investment (“ROI”) of ___% [Instructions: Insert the expected ROI percentage] on his/her original investment (expected to be $______[Instructions: Insert the amount ROI per year in dollar amount] per year), and once such investment has recouped, a cash distribution of $______. [Instructions: Insert the cash distribution amount] Company suggests that investors review Company’s financial projections, which demonstrate Company’s potential to thrive in the market.
II. Business Description
______
A. Ownership
The Company will be owned and operated by ______, [Instructions: Insert name of the Company that owns the Company] a ______[Instructions: Insert the state the Company is registered in] [Instructions: Choose one or insert legal ownership structure] general partnership between /// limited partnership between /// joint venture between /// limited liability company with the members being /// corporation with the shareholders being ______. [Instructions: Insert the name of persons that are owners of the Company]
______[Instructions: Insert the name of the Managing Partner] has worked in the industry for over ___ years. [Instructions: Insert number of years experience the Managing Partner has in this particular industry] [Instructions: Choose one] He /// She has ______. [Instructions: Insert description of experience in industry] ______[Instructions: Insert the name of the Managing Partner] will serve as the Company’s Managing Partner.
B. Location
The Company will be located in a ______[Instructions: Insert number of square feet] square foot space located at ______, [Instructions: Insert the Company’s address] in a ______. [Instructions: Insert description of facility, e.g. a retail strip mall, free standing building, etc.] The Company is located in a high traffic area, at the intersection of ______[Instructions: Insert the street name] and ______, [Instructions: Insert the cross street name] near ______. [Instructions: Insert known landmark nearby]
C. Start-Up Summary
The cost to start the Company is estimated at $______. [Instructions: Insert the estimated start up cost] A detailed cost breakdown is provided in the Financial Plan section of this business plan. Funding for this venture is proposed as follows:
Source of Funds / Investment Type / Amount______[Instructions: Insert funding source] / ______[Instructions: Insert investment type] / $______[Instructions: Insert amount]
______[Instructions: Insert funding source] / ______[Instructions: Insert investment type] / $______[Instructions: Insert amount]
______[Instructions: Insert funding source] / ______[Instructions: Insert investment type] / $______[Instructions: Insert amount]
TOTAL / $______[Instructions: Insert total amount]
III. Management Summary
______
A. Management Team
1. Managing Partner
______[Instructions: Insert the name of the Managing Partner] has enjoyed a successful career of over ___ years [Instructions: Insert the number of years experience the Managing Partner has in this particular industry] in the Company’s industry. [Instructions: Choose one] Mr. /// Ms. ______[Instructions: Insert the Managing Partner’s last name] began [Instructions: Choose one] his /// her career at ______[Instructions: Insert name of establishment] as a ______[Instructions: Insert position] and since then has ______. [Instructions: Insert description of experience in industry] ______[Instructions: Insert the name of the Managing Partner] will serve as the Company’s Managing Partner.
2. General Manager
______[Instructions: Insert the name of the General Manager] is uniquely qualified to be the General Manager of Company. [Instructions: Choose one] He /// She has worked in the Company’s industry for over ___ years. [Instructions: Insert number of years experience the General Manager has in this particular industry] [Instructions: Choose one] Mr. /// Ms. ______’s [Instructions: Insert the General Manager’s last name] previous experience includes ______. [Instructions: Insert General Manager’s previous experience] As the Company’s General Manager, ______[Instructions: Insert the General Manager’s name] will oversee and coordinate the planning, organizing, training and leadership necessary to achieve stated objectives in sales, costs, employee retention, guest service and satisfaction, quality service, cleanliness and sanitation.
3. Assistant Manager
The Assistant Manager of Company will be ______. [Instructions: Insert the Assistant Manager’s name] [Instructions: Choose one] He /// She has worked in the Company’s industry for over ___ years. [Instructions: Insert number of years experience the Assistant Manager has in this particular industry] [Instructions: Choose one] Mr. /// Ms. ______’s [Instructions: Insert Assistant Manager’s last name] previous experience includes ______. [Instructions: Insert Assistant Manager’s previous experience] As the Company’s Assistant Manager, ______[Instructions: Insert the Assistant Manager’s name] will assist the General Manager in the planning, organizing, training and leadership necessary to achieve stated objectives in sales, costs, employee retention, guest service and satisfaction, quality service, cleanliness and sanitation.
B. Staffing
The Company expects to employ between ___ [Instructions: Insert minimum number of employees] and ___ [Instructions: Insert maximum number of employees] employees. The Company has adopted an effective interview process to staff the Company with only the most qualified people. Each applicant will be rated and evaluated according to a pre-defined set of standards adopted for each position. The Company estimates the following staffing levels for both full and part time positions:
Position / Number of Full-time Employees / Number of Part-time Employees / Pay Range / Estimated Total Annual CostGeneral Manager / ___ [Instructions: Insert amount] / $______/year [Instructions: Insert amount] / $______/year [Instructions: Insert amount]
Assistant Manager / ___ [Instructions: Insert amount] / $______/year [Instructions: Insert amount] / $______/year [Instructions: Insert amount]
______[Instructions: Insert position] / ___ [Instructions: Insert amount] / ___ [Instructions: Insert amount] / $______/year [Instructions: Insert amount] / $______/year [Instructions: Insert amount]
______[Instructions: Insert position] / ___ [Instructions: Insert amount] / ___ [Instructions: Insert amount] / $___/hour [Instructions: Insert amount] / $______/year [Instructions: Insert amount]
______[Instructions: Insert position] / ___ [Instructions: Insert amount] / ___ [Instructions: Insert amount] / $___/hour [Instructions: Insert amount] / $______/year [Instructions: Insert amount]
______[Instructions: Insert position] / ___ [Instructions: Insert amount] / ___ [Instructions: Insert amount] / $___/hour [Instructions: Insert amount] / $______/year [Instructions: Insert amount]
TOTAL / $______/year [Instructions: Insert amount]
IV. Business Operations
______
A. Daily Operations
The Company will be open __ [Instructions: Insert number] days a week. The expected hours of operation are as follows:
HoursMonday / __:__ to __:__ [Instructions: Insert hours]
Tuesday / __:__ to __:__ [Instructions: Insert hours]
Wednesday / __:__ to __:__ [Instructions: Insert hours]
Thursday / __:__ to __:__ [Instructions: Insert hours]
Friday / __:__ to __:__ [Instructions: Insert hours]
Saturday / __:__ to __:__ [Instructions: Insert hours]
Sunday / __:__ to __:__ [Instructions: Insert hours]
The above-listed hours of operation necessitate [Instructions: Choose one or write own] single /// multiple /// staggered shifts. Schedules shall be written by management and posted every [Instructions: Choose one or write own] week /// two weeks /// month. The schedules will be written in a manner that allows management to increase or decrease hourly labor according to sales volume. Designated staff will report for work at least __ [Instructions: Insert the number of minutes before opening employees must report to work if they are opening] minutes prior to opening to prepare for opening. The rest of the staff will arrive at staggered intervals, allowing sufficient time to prepare for anticipated customer traffic. Shift changes for all staff will entail cleanup, restocking and preparation. All monies will be settled at the end of each shift. The closing shift will involve designated closing duties that will leave the Company clean and fully prepared for the next day opening crew.
Company’s management will establish sound operating guidelines regarding how to conduct Company’s day-to-day operations. Reasonable and customary policies, systems, procedures and checklists will be adopted and implemented using the resources of the management team. Company’s management will be responsible for ordering, receiving and maintaining sufficient inventory to meet production demands.
B. Customer Service
Company’s customer service will be given special emphasis throughout our operation. Company’s goal is to provide highly responsive and proactive customer service. Company shall institute training programs that will specifically teach employees about guest perception and satisfaction and how to deal with customer complaints. Company’s management will conduct periodic staff meetings intended to reiterate training procedures. All guest complaints will be apologetically acknowledged by the staff and immediately referred to management. Company will establish programs and policies to systematically deal with guest complaints.