INSTRUCTIONAL PACKAGE
Effective Term: Fall 2013
COURSE PREFIX: BUS 210
COURSE TITLE: Introduction to e-Commerce Business
CONTACT HOURS: Online
CREDIT HOURS: 3.0
From the HGTC Catalog:
Course Description:
This course studies electronic commerce and the operations and applications from the business perspective. Emphasis is placed on business concepts and strategies and how they apply to the process of buying and selling goods and services online.
PREREQUISITES:
COMPASS Reading 80 or SAT Critical Reading 420 or ACT English 17 or ASSET 42 or Credit level RDG 032 Minimum Grade of C* or Credit level RDG 101 Minimum Grade of C or Credit level ENG 155 Minimum Grade of C or Credit level ENG 100 Minimum Grade of C or Credit level ENG 101 Minimum Grade of C and ( Credit level BUS 101 Minimum Grade of C and Credit level MKT 101 Minimum Grade of C)
Required Textbook:
Please visit the Bookstore online site for most current textbook information. Use the direct link below tofind textbooks.
http://hortec.bncollege.com/webapp/wcs/stores/servlet/TBWizardView?catalogId=10001&langId=-1&storeId=51560.
Enter the semester, course prefix, number and section and it will take you to the correct textbook.
This course presents the strategic themes and issues associated with the field of e-commerce and highlights how four infrastructures—technology, capital, public policy and media—provide the context in which the strategy operates.
The key characteristics of successful networked-economy firms can be summarized as follows:
• They do business in intensely competitive markets that have low barriers to entry.
• Their strategy often involves, but is by no means limited to, significant technological innovations.
• Increasingly, they interact with their customers via technology.
• They take advantage of Web tracking technologies to better market and serve their customers.
• They succeed by leveraging electronic information networks and new-media interfaces—in other words, they derive value from gathering, synthesizing and distributing information.
• Innovation occurs in “real time” (in response to customer and market demands and insights) rather than in “cycle time” (with methodological and period changes).
• Resources can easily be shifted to accommodate customer or market demands. (In comparison, old-economy firms are often unable to satisfy significant market demand shifts.)
Learning Objectives
This course will provide students with an understanding of the following subjects:
• Successful e-commerce strategies
• Basic technology concepts and the new challenges and opportunities the Internet has brought to companies
• Analytical tools to understand opportunities in unserved or underserved networked-economy markets
• Different types of business models in the networked economy
• Guiding principles behind the design and strategy of the customer Web interface
• Traditional and new communication and marketing approaches to create competitive advantage in the networked economy
• Strategy implementation for the networked economy
• Metrics to measure progress, customer satisfaction and financial performance
• The website development process
• Website design that clearly reflects a company’s strategy
• The relationship between human and financial capital, the various stages of funding an online company, and the fundamentals of financially valuing networked-economy companies
• Technological and organizational convergence, and how these factors affect media platforms and the structure of the media industry
• Current and potential government regulations and their effects on e-commerce businesses
Grades: Basis of final grade: 90%-100%=A; 80%-89%=B; 70%-79%=C; 60%-69%=D;
7 Discussions 10%
12 Quizzes 20%
12 Assignments 10%
Project 10%
4 Tests (100 points each) 50%
Discussions
Discussions must be completed during allotted time; no late discussions will be accepted. Take the initiative and post your discussion early. You are expected to write an original 250 minimum word post AND a 100 minimum work response to a fellow student.
Assignments
Assignments are to be turned in during a 5-day period in the appropriate “dropbox”. Those assignments that are not turned in during the allotted time will then have an extension of 5-days to be turned in as “late” (after “due date”) and will receive a .20-point deduction before being graded. All assignments should be submitted early or on the first date available, via D2L and in rich text format (rtf). Any format other than rich text format (rtf) will not be accepted or graded.
Quizzes
There will be a 10 question quiz each week based on the chapter being covered. You may take this quiz twice and I will only count the highest grade. You may use your book for a quiz.
Project
The project is a progressive project that will be guiding you through creating a business plan, based on the last unit of the text book. This is a large project and if completed in sections as assigned will be much easier to complete than if you attempt to do it all at the end of the semester.
Tests
Tests will be based on multiple chapters (units) and are open for one week (7 days). You will be able to take it one time. There will be a time limit BUT it is used as my control. If it is set for 45 minutes and you take 60 minutes, I have no issue. If the timer is set for 45 minutes and you take 2 hours and score very high I would definitely have an issue. This to me would possibly make me think that you had used your book, notes or some other source. Remember “tests” are no books, notes or help. This lets me know how much you have learned and retained.
The following online attendance policy is the minimum requirement of Horry-Georgetown Technical College.
HGTC: Initial Communications and Drop/Add: A discussion posting is required from each student to the professor by the end of Drop/Add period (normally one week after the course starts). If the end of Drop/Add period falls on a Friday, students will have until the following Monday at 5pm to make their posting. At that time the professor will initiate a withdrawal for each student who has failed to make this post and the student will be withdrawn. After this verification process I will not withdraw you, if you decide to withdraw you will need to do it. If at the end of the semester you have not participated for 10 weeks and you did not withdraw, your grade will still be posted. You are an adult and must take some responsibility for your progress and learning.
HGTC:Attendance Policy: Students are expected to communicate with the professor frequently. Attendance in an Internet course is defined as electronic communications with a professor, this can be through an assignment being turned in, a discussion posting or a test being taken.
Please be aware that my attendance policy significantly exceeds the HGTC minimum attendance requirements.
For BUS 210 IO1, you DO NOT have to identify a Testing Center to take your Exams. ALL assignments, exams, and discussions are administered, submitted and taken via D2L. You will not have to come to campus for any meetings. There is no on-campus requirement for BUS 210IO1. BUS 210 IO1is conducted entirely online via D2L. I do reserve the right to change this at ANY GIVEN TIME. If I ever get the feeling that students are using textbooks for tests I will make it mandatory for ALL students to go to a Testing Center from then on. Yes, one student can ruin it for all students.
The following is taken from the HGTC College Catalog. Academic Dishonesty—All forms of academic dishonesty including, but not limited to, cheating on tests, plagiarism, collusion and falsification of information will call for discipline. 1. Cheating on tests is defined to include the following: a. Copying from another student’s test. b. Using materials during a test not authorized by the person giving the test. c. Collaborating with any other person during a test without permission. d. Knowingly obtaining, using, buying, selling, transporting, or soliciting in whole or in part the contents of an unadministered test. Bribing any other person to obtain tests or information about tests. f. Substituting for another student or permitting any other person to substitute for oneself. 2. “Plagiarism” is defined as the appropriation of any other person’s work and the unacknowledged incorporation of that work in one’s own work offered for credit. The BUS 210 Academic Honesty policy and Plagiarism policy is as follows: Academic dishonesty and plagiarism will result in discipline. You are expected to always be academically honest and to always do (and submit) your own work.
Instructors Personal Infomration Sheet
Instructor’s Name: John Henderson
Office Location: Grand Strand Campus Rm 125
Office Telephone Number: 843-902-3480 (This is my personal telephone, I will take your call any day of the week betwen 9AM-9PM. If I do not answer leave a message and I will return your call.
E-mail Address: Only e-mail me through the D2L class. Students are not to use my e-mail if they want a response.
Attendance Policy: Student is responsible for logging on, keeping up and making the decision as to if they need to withdraw. You are an adult.
Tardy Policy: non-applicable
Make-up Test Policy: NONE, this is an online class so you have multiple days to take a test.