(insert your hotel logo here)

Sales & Marketing Plan

Enter Hotel Name

Enter Year

Salesperson Name: Enter Name

Salesperson Title:Enter Title

Salesperson Email:Enter Email

General Manager:Enter Name

Created:Enter Date

Last Updated:Enter Date

This sample sales and marketing plan is provided as an example only.

You are responsible for determining and implementing

a sales and marketing plan that is appropriate

for your circumstances and that complies with all applicable laws.
Enter Hotel Name Here ‘s Mission Statement:

Enter Hotel Name Here

Competitive Analysis Worksheet

Information / Your Hotel / Hotel #1 / Hotel #2 / Hotel #3
Year Opened
Most Recent Renovation
Total # of Rooms
Total # of Suites
Curb Appeal/Exterior Look
Rank for Location
Rank for Service
Rank for Value
Rank for Facilities
Rank for Loyalty Program
Rank for Web Site
AAA Diamond Rating
Number of Meeting Rooms/sq. Ft.
Free Breakfast
Exercise Area
Pool
Hi-Speed Internet
Shuttle
Parking Fees
BusinessCenter
Other

Comments:

Enter Hotel Name Here’s

My Hotel S.W.O.T. Analysis

(Strengths, Weaknesses, Opportunities, Threats)

Strengths

Weaknesses

Opportunities

Threats

Enter Competitor #1 Here

Competitor S.W.O.T. Analysis

Strengths

Weaknesses

Opportunities

Threats

Enter Competitor #2 Here

Competitor S.W.O.T. Analysis

Strengths

Weaknesses

Opportunities

Threats

Enter Competitor #3 Here

Competitor S.W.O.T. Analysis

Strengths

Weaknesses

Opportunities

Threats

Enter Your City or Metro Area Here

Marketplace S.W.O.T. Analysis

Strengths

Weaknesses

Opportunities

Threats

Target Market

Corporate Segment

Segment’s Needs / Enter Hotel Name Here’s Offering to Segment
Positioning Statement:

Top 5 Corporate Accounts

Company Name / Previous Year’s Volume / Notes

Top 5 Wish List Corporate Accounts

Company Name / Hotel They Are Currently Using / Anticipated Volume / Notes

Sales & Marketing Objectives and Action Items

Objective 1:
Segment: Corporate
Action Item / Anticipated
Cost / Action Owner / Implementation
Date / Recap

Target Market

Segment #2

Segment’s Needs / Enter Hotel Name Here’s Offering to Segment
Positioning Statement:

Competitors that can meet these guest’s needs:

Sales & Marketing Objectives and Action Items

Objective 2:
Segment:
Action Item / Anticipated
Cost / Action Owner / Implementation
Date / Recap

Target Market

Segment #3

Segment’s Needs / Enter Hotel Name Here’s Offering to Segment
Positioning Statement:

Competitors that can meet these guest’s needs:

Sales & Marketing Objectives and Action Items

Objective 3:
Segment:
Action Item / Anticipated
Cost / Action Owner / Implementation
Date / Recap

Target Market

Segment #4

Segment’s Needs / Enter Hotel Name Here’s Offering to Segment
Positioning Statement:

Competitors that can meet these guest’s needs:

Sales & Marketing Objectives and Action Items

Objective 4:
Segment:
Action Item / Anticipated
Cost / Action Owner / Implementation
Date / Recap

Target Market

Segment #5

Segment’s Needs / Enter Hotel Name Here’s Offering to Segment
Positioning Statement:

Competitors that can meet these guest’s needs:

Sales & Marketing Objectives and Action Items

Objective 5:
Segment:
Action Item / Anticipated
Cost / Action Owner / Implementation
Date / Recap

Enter Hotel Name Here’s Future Sales & Marketing Actions

Year Two Objectives

Year Three Objectives

Miscellaneous Notes for Future Sales & Marketing Plans:
Enter Hotel Name Here‘s

Sales & Marketing Budget

Quarter 1 / Quarter 2 / Quarter 3 / Quarter 4
Jan. / Feb. / March / April / May / June / July / Aug. / Sept. / Oct. / Nov. / Dec.
Advertising
Radio
Magazine
Online
Newspaper
Direct Mail
Billboard
Sales
Collateral
Promotional
Items
Travel &
Entertainment
Tradeshows
Other
TOTAL

Budget Items Details:

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