Press release

insert name business name>goes wild for WWF this October

<insert name business name>will be taking part in WWF’s Wear It Wildon Friday 20October 2017 to raise funds to help protect some of the world’s most endangered species.

Around the world, we have lost 58% of our wildlife populations since 1970.That’s why, for the third year running, Wear It Wildischallengingbusinessand their employees to don their most creative and ‘wild’ fancy dress outfits to raise money for WWF.

<insert name of business spokesperson> said: “We decided to Wear it Wildbecause our teams want to play a part in stopping some of the world’s most endangered speciesfrom disappearing. It’s a fun and easy way for us to support the great work of WWF – I know I’ll be <insert activity business spokesperson will do e.g. wearing my stripyscarf/jacket/socks/shoes>.”

Karen Gates, WWF-UK spokesperson, said, “It’s great to see so many businesses signed up to Wear It Wild and we hope that <Insert brand name>’s participation will inspire others to follow suit and support the campaign. Many people care deeply about the plight of endangered speciesand Wear it Wild is an easy way to make a difference and have a bit of fun at the same time.”

As well as dressing up, businesses can organise some great events in the workplace:

  • Office Olympics – hold an outdoor sports day for work colleagues. Events could include the swivel chair dash, sticky tape shot put and paper plane javelin;
  • Bake sale – combine dressing up as wild animals with this firm fundraising favourite. Tasty treats people have conjured up in the past include panda biscuits and cupcakes sporting lions’ heads;
  • Beard or head shave, or the dreaded waxathon – there are probably plenty of hairy animals at your workplace already, even before they start getting dressed up as gorillas or orang-utans;
  • Best dressed competition – we’re sure plenty of people in your office love dressing up and enjoy a bit of competition. This makes Wear it Wild perfect for a fancy dress contest;
  • It’s quiz time – whether you hold a quiz during the working day, at lunch or after office hours, it’s a great way to bring in some extra money. All of your questions could be animal related!

Money raised will help support WWF’s work to tackle growing threats to the natural world and our precious wildlife.

To find out more, download resources and sign up, simply visit:wwf.org.uk/wild

Ends

Editor's notes

To find out more about WWF’s Living Planet Report please visit our website.

About Wear It Wild

On Friday 20 October, WWF is asking people to Wear It Wild and raise funds to help protect species like elephants, tigers, turtles and their habitats. Wear It Wild is inspired by WWF’s Living Planet Report, which revealed that wildlife populations worldwide have declined by 58 per cent since 1970.Businesses, schools, youth groups and individuals can sign up now: wwf.org.uk/wild

Follow #WearItWild on Facebook,Twitter, YouTube, Instagram and Pinterest. For further information and to sign up please visit our Wear It Wild website.

About WWF
WWF is one of the world’s largest independent conservation organisations, with more than five million supporters and a global network active in more than one hundred countries. Through our engagement with the public, businesses and government, we focus on safeguarding the natural world, creating solutions to the most serious environmental issues facing our planet, so that people and nature thrive. Find out more about our work, past and present at wwf.org.uk.

Follow WWF-UK on Facebook, Big Cats Facebook, Twitter or Pinterest

For further information, please contact:

Fruzsina Kozma Community Fundraising & Events ManagerWWF-UK
T: 01483 412363| E:

/ President: His Royal Highness,
The Prince of Wales KG, KT, GCB, OM
Chair: Sir Andrew Cahn KCMG
Chief Executive Tanya Steele / WWF-UK a charity registered in England and Wales number 1081247 and in Scotland number SC039593, a company limited by guarantee registered in England number 4016725. VAT number 733 761821
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