MARKETING MANAGER Information Pack

Overview

Job Profile: The Marketing Manager is responsible for the effective running of the marketing department ofBelvoir, working closely with the General Manager and the Artistic Director. The Marketing Manager is responsible for the planning, implementation, and monitoring of marketing and audience development strategies for Belvoir that support the artistic and business objectives of the company. The Marketing Manager will have experience of marketing through key communication channels,will show a high level of initiative, be results-oriented and be able to lead and motivate a team of staff and contractors.

This is a unique opportunity for an experienced arts marketer to work with one of Australia’s most respected and loved theatre companies.

Hours:Full time.

Salary:To be negotiated based on industry experience and skills.

Package:10% employer contribution to superannuation.
20 holiday days accrued pro rata, with 17.5% holiday leave loading.

Contract: Ongoing

Reporting to: General Manager

Deadline: Applications close 10am Tuesday 6 November 2012

Starting: By negotiation

Applications must:Address the selection criteria.
Include a resume.
Include the names and daytime contacts of two referees.

Forward to:Maeve O’Donnell, Administration Coordinator
18 Belvoir St, Surry Hills, NSW 2010

Job Description

Marketing of Belvoir activities and productions

  1. Responsible for the planning, development, execution, monitoring and recording of marketing campaigns, strategies and initiatives (including but not limited to print production, digital, database management, publicity, advertising, direct mail, opening night events and production of archival videos and materials) for Belvoir productions and activities.
  1. Responsible for defining and implementing marketing policies, strategies and initiatives in conjunction with co-producers and presenters for Belvoir co-productions and tours.
  1. Responsible for working to agreed marketing budgets for each production and within an overall budget allocation for marketing.
  1. Responsible for devising a written, time-lined strategy at the commencement of each production and activity and producing a written report and assessment of the strengths and weaknesses of the marketing at the conclusion of each production and activity.
  1. Responsible for planning and overseeing regular events including opening nights, media nights, annual season launches and other activities where appropriate.
  1. Responsible for planning and developing the annual season brochure and launch for Belvoir’s annual subscription program.
  1. Responsible for monitoring marketing trends and patterns and instigating research in response to these trends and the needs of the company.
  1. Responsible for project management of digital channels including SEO, social networking, e-marketing, apps/mobile sites and website development.
  1. Responsible for implementing aCRM strategy with a focus on customer life-cycle and subscription/customer loyalty program development.
  1. Responsible for ensuring Belvoir brand and style guidelines are adhered to both internally and externally.

Staff and personnel management

  1. Responsible for the management, training and delegation of tasks to the Marketing Coordinator, the Publications Coordinator, the Publicist, marketing interns and volunteers.
  1. Responsible for the management, supervision and delegation of tasks to external contractors including but not limited to publicists, graphic and web designers, web developers, box office system provider,photographers, advertising agencies, distribution companies, market research companies, mailing and print production houses.
  1. Responsible for providing advice and guidance to the Development Manager, Box Office Manager and Front of House Manager in respect of the components of their positions that relate to marketing and the corporate image of Belvoir.

Corporate marketing and audience development

  1. Responsible for the planning, development, execution, monitoring and recording of the Belvoir corporate image and profile (including but not limited to the development of merchandising, company newsletters, branding and corporate identity) and initiating strategies to raise the company’s profile locally, nationally and internationally.
  1. Responsible for identifying opportunities for audience development and initiating and implementing strategies (including but not limited to subscription and membership launches, events and programs, qualitative and quantitative audience research studies, general advertising and cross-promotional opportunities) to increase audiences and other clients of Belvoir.
  1. Responsible for working within an overall budget allocation for corporate marketing and audience development.

General

  1. Responsible for general supervision of customer service at each point of customer contact, in conjunction with the relevant staff member and General Manager.
  1. Responsible for timely provision of marketing reports, materials and information to the company’s staff and regular contact with the Artistic Director.
  1. Assist the General Manager and Artistic Director with advice and other tasks that might arise from day to day.

Selection Criteria

Aptitudes/ abilities/ skills

  • Proven ability in marketing the arts
  • Proven ability to use all digital channels as part of the marketing mix
  • Proven strategic planning skills and a demonstrated ability to set and meet target outcomes
  • Proven ability to lead department operations and lead and motivate staff
  • Proven high standards of written and oral communication
  • Proven high standard of attention to detail and ‘follow-through’
  • Proven ability to plan and prioritise an often heavy workload

Experience

  • Marketing management experience in an arts organisation, preferably one with a subscription base
  • Experience in the use of IT systems including content management systems, e-marketing, CRM and ticketing systems (preferably ENTA)
  • Experience in formulating and monitoring budgets and marketing plans, policies and strategies
  • Experience of strategic audience development
  • Experience of staff and contractor management
  • Experience of strategic planning across all digital channels
  • Experience of brand management
  • Experience of CRM/database marketing
  • Some experience in event management
  • Experience in working in a changing and dynamic environment

Knowledge

  • Knowledge of print production processes
  • Knowledge of the role of publicity in a marketing strategy
  • An interest in and sensitivity to actors, artists and the creative process
  • A solid understanding of the Australian theatrical landscape
  • Knowledge of Sydney marketing networks and publications

Employee Entitlements and Employment Conditions

Hours of work

Weekly hours of work are 40 per week, from 9.30am – 6pm. From time to time the spread of hours may vary to suit the nature of the work undertaken. The Marketing Manager position is a salaried position and as such no overtime is payable.

Superannuation

Superannuation is paid to all full-time and permanent part time employees, presently 10% of gross weekly wage.

Leave

Full-time employees are entitled to 20 days annual leave per year. Leave loading of 17.5% is paid on annual leave taken.

Sick leave

Full-time employees are entitled to up to 10 days sick leave per year. Sick leave is not accruable from year to year.

Company Information

When the Nimrod Theatre building in Belvoir Street, Surry Hills, was threatened with redevelopment in 1984, more than 600 people – ardent theatre lovers together with arts, entertainment and media professionals – formed a syndicate to buy the building and save this unique performance space in inner-city Sydney.

More than 25 years later, under the artistic leadership of Ralph Myers and General Manager Brenna Hobson, Belvoir engages Australia’s most prominent and promising playwrights, directors, actors and designers to realise an annual season of work that is dynamic, challenging and visionary. As well as performing at home, Belvoir regularly takes to the road, touring both nationally and internationally.

Both the Upstairs and Downstairs stages at Belvoir St Theatre have nurtured the talents of many renowned Australian artists: actors including Geoffrey Rush, Cate Blanchett, Toby Schmitz, Robyn Nevin, Deb Mailman and Richard Roxburgh; writers such as Tommy Murphy, Rita Kalnejais, Lally Katz and Kate Mulvany; directors including Benedict Andrews, Wesley Enoch, Rachael Maza and ex-Belvoir Artistic Director Neil Armfield.

Belvoir’s position as one of Australia’s most innovative and acclaimed theatre companies has been determined by such landmark productions as The Diary of a Madman, The Blind Giant is Dancing, Cloudstreet, Measure for Measure, Keating!, Parramatta Girls, Exit the King, The Alchemist, Hamlet, Waiting for Godot, Namatjira, The Sapphires, Who’s Afraid of Virginia Woolf?andStuff Happens.

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