Task Details:

Value.20%

After reading the case study uploaded on the subject web site , prepare a 2300 – 2500 word report ( executive summary, table of contents body, conclusions and recommendations) analyzing the issues in the case, and identify logistics management strategies that enable Zara (page 70 in the text) to become so successful. Contrast this with Dell and Myer.

In your report you need to consider:

  • The Fundamental reasons for success, with a comparison to another successful and an unsuccessful company?
  • How can Zara maintain its competitive advantage, here the concept of sustainability may be introduced?
  • Are there similarities between Zara Dells and Myers formula for success and could this be suitable for other companies and if so explain why, if not explain why?

Zara Case study

Assessment 1

Assessment Type: Case Study – 2500 + 10% word report - individual assessment.

Purpose: To allow students to begin to apply the knowledge and skills of the subject to a real world example. This assessment relates to Learning Outcomes a, b and c.

Value: 20%

Topic: Logistics Case Study. Zara Case study

Task Details:

After reading the case study uploaded on the subject web site, prepare a 2500 + 10% word report (executive summary, table of contents body, conclusions and recommendations) analysing the issues in the case, and identify logistics management strategies that enable the company to become successful, and/or will be necessary for the company to maintain/improve its success in the future.

Research

Students need to support their analysis with reference from the text and Requirements: minimum of eight (8) suitable, reliable, current and academically acceptable sources

  • Student seeking Credit or above grades should support their analysis with increased number of reference sources comparable to the grade they are seeking.
  • Sources such as Wiki…, scribed.com, docstore.com, etc. are not considered acceptable sources and should not be used – reliance on such sources will result in a fail grade.
  • Presentation:
  • Report format – 2500 + 10% word Word.doc or Word.docx (word count applies to content only, not title page, executive summary, table of contents and reference list).
  • Responses should have a title page attached reflecting the content and the author, executive summary, table of contents, introduction, suitable headings and sub-headings to cover the relevant content and elements of analysis, conclusion, recommendations, reference list/bibliography, appendices (if relevant).
  • Harvard referencing (Anglia version) is to be used.