June MAC Recap

In case you missed the call – view the replay

  • New Epresentation Enhancements (cropping / resize images, add PDFs, add company document, add border to image)
  • Question about Epresentation listings not showing – we are aware, it is an issue with the feed and it is being resolved shortly.
  • Client Centric Pieces – will release next week, in Blueprint Library (most likely in the How To Section)
  • Lease Vs. Buy
  • Moving Checklist
  • 1031 Exchange Basics
  • How to Retain Good Tenants
  • Common Terms in a Commercial Lease
  • Suggested next piece: How we will market your property (which we have already in the Win Business Template)
  • Listing Manager Fill in Forms – in excel, all property types are on the bottom tabs. Also includes the mandatory CREST fields. or Library: Keyword: Listing. There are separate forms for NRT (they don’t have the mandatory CREST fields)
  • Commercial Referral Form – We’ve eliminated all the guess work and time to locate the proper professional. To send referrals through the CBC organization, fill out the form under Tools. Your company must be signed up to receive the referrals. Fill out the form on the bottom of the page with the referral form or click:
    There is no charge. You can send an email to Allison Passamano or call 973 407-2599 to see if your company is already signed up. Only one person (owner or responsible broker) per company must sign up.
  • Allison is now working in her expanded roll where she works for the Global Client Solutions Team. If she was your servicing rep, please forward all your calls and info to Stacy Trevino: or 973 407-2655
  • CBC Twitter Page - - follow, start your own, re-tweet.
  • Mix up your post: Some about listings, closings, hirings. Some about market data (building construction almost complete), some about your area in general. Follow your local businesses, competition, etc. It isn’t about generating business – it is about generating exposure and awareness
  • Viral Marketing – your company information is automatically posted to these sites (Local.com, Superpages.com, Switchboard.com) Coming Soon: Google, Yellowpages.com

Works for SEO, more sites linking into your site. The diagram will be posted once Google and Yahoo are up.

  • Local Website Improvements
  • Adding rollover pop-ups on news items. People will be able to designate what appears in the text
  • Ability to upload your own banner images for About Us Pages.
  • Improvements to Professional Directory –

a. Added additional information such as the title and specialties to the list of people. Question was asked if they can type in own title: the title is not pulled, you must type it in

b. Ability to filter agents by specialty on your local site. NOT on the national site.

  1. Fixing a bug with phone numbers that have extensions not being formatted properly on the contact us page.
  • Youtube / Videos for Commercial Real Estate
  • Search for competitors on youtube…they already have a good running library of videos
  • Start sending links to your videos to me at
  • Blast Email Tool Discussion
  • Discuss three different Scenerios of how we can “control” the blast email tool based on feedback from when we had the original tool.
  • It was almost split down the middle: Scenerio 1 (Free / Opt In/Limited) to Scenerio 2 (Small Deterrent Fee / Auto Opt In)

Updates:

  • EBT Training – July 28 – still a couple of seats available
  • Eastern Regional GCC, Orlando (Aug 15-16) – Is at the Hyatt at the Orlando Airport (not the Gaylord Palms)
  • Live Webinar Schedule -

Next Steps:

  • Send links to any video your company makes to me
  • Start Utilizing Video for marketing properties
  • Start a Twitter Page, follow the national site

Next MAC call: Thursday, August 27th, 3 PM (EST)

John Boyer
Marketing Manager
Coldwell Banker Commercial
Tel: (973) 407-5314
Fax: (866) 432-1719