I Would Also Like You to Complete the Definition List Below

Today’s task:


Today you will be investigating a propaganda technique to present to the class. You will, individually, create a poster (using powerpoint) and then you will choose a propaganda technique from the list below (1).

Your poster must contain a definition of the techniques below (in your own words) and an example of real propaganda (not an advertisement) using your technique. You must also include a metaphor to help the class remember your technique and it's definition. You will present your technique next class.

I would also like you to complete the definition list below.


List of Propaganda Techniques:
Simplification – Simplification is extremely similar to pinpointing the enemy, in that it often reduces a complex situation to a clear-cut choice involving good and evil. This technique is often useful in swaying uneducated audiences. When faced with simplification, it is often useful to examine other factors and pieces of the proposal or idea, and, as with all other forms of propaganda, it is essential to get more information.
Plain Folks Appeal – Identifies product/idea with a locality of county. They are practical products for ordinary people.
Testimonials – Having a well known or highly regarded person urge people to buy a product or vote for a particular candidate
Bandwagon - persuasive technique that invites you to join the crowd (often using weasel words)
Card-Stacking - Using only the arguments that support your side/your platform and opinions.
Transfer - Positive feelings/desires are connected to a product/user
Transfers positive feelings we have of something we know to something we don’t.
Glittering Generalities – a general statement or concept obtained by inference of specific cases
Name Calling – giving people a name or label they fear or dislike
Either/Or – giving the audience an ultimatum
Lesser of Two Evils – despite all of the bad things about a politician or product, the opposition is worse.
Assertions – Assuring the audience that the choice they are trying to promote is the right one.
Evidence Claims – facts and figures: statistics to prove superiority. Magic ingredients: suggests a miraculous discovery that makes product exceptionally effective. Hidden fears: suggests that the user is safe from some danger
Big Lie – outrageous falsehood. Captures attention through outrageousness.
Slogan – catchword/catch phrase loaded with emotion. Often sells through repetition. Clever and easy to remember
Patriotism – Purchase will display love of country; person will financially help the country
Scapegoat – person who carries the blame even if they are not to blame. Generally used in politics. Obama.
Weasel Words - modifiers that look substantial but are meaningless
Wit and Humor - diverts audience and gives a reason to laugh often through the use of clever visuals and/or language.


Hint: To find information on your technique, google "propaganda technique ___"