Hyundai Motor Recruits World-Renowned

Luxury Car Designer SangYup Lee

· World famous luxury car and sports car designer SangYup Lee will play a leading role in design strategy, direction and innovation

· The most successful Korean designer in the global automotive industry will help the GENESIS brand establish its own design identity and enhance design competitiveness

May 16, 2016 - Hyundai Motor announced that the world-renowned designer SangYup Lee, former Head of Exterior and Advanced Design at Bentley, will become the Vice President of Styling at Hyundai Design Center starting from this June.

Building on his past experience of designing various top-notch luxury cars, Lee will be in charge of design strategies and directions and lead design innovations in areas of interior and exterior design, color and materials of Hyundai Motor and GENESIS with Senior Vice President Luc Donckerwolke.

“The innovative design and surprising growth of Hyundai Motor has always made me proud as a Korean while I worked overseas. Now, I want to contribute in creating world-leading automobile designs for both Hyundai Motor and the GENESIS brand,” said Vice President SangYup Lee.

“Vice President Lee has proven himself as one of the world’s best automobile designers in the global platform. His design philosophy to pursue new challenges and innovations matches the DNA of Hyundai Motor,” said Senior Vice President Luc Donckerwolke.

SangYup Lee is well known as a famous Korean star designer in the global automotive industry. After graduating from Hongik University Department of Sculpture in Korea and Art Center College of Design in California, Lee began his career at Pininfarina and Porsche Design Center. In 1999, Lee joined General Motors and designed concept cars such as Camaro Concept Vehicle which

converts into the iconic Bumblebee in the movie Transformers and Corvette Stingray Concept Vehicle.

Continuing his career, Lee joined Volkswagen Group of America as Chief Designer in charge of Volkswage, Audi, Porsche and Lamborghini design. Since the end of 2012, he has been the Head of Exterior and Advanced Design at Bentley Motors Limited.

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About Hyundai Motor

Established in 1967, Hyundai Motor Company is committed to becoming a lifetime partner in automobiles and beyond. The company leads the Hyundai Motor Group, an innovative business structure capable of circulating resources from molten iron to finished cars. Hyundai Motor has eight manufacturing bases and seven design & technical centers worldwide and in 2015 sold 4.96 million vehicles globally. With more than 110,000 employees worldwide, Hyundai Motor continues to enhance its product line-up with localized models and strives to strengthen its leadership in clean technology, starting with the world’s first mass-produced hydrogen-powered vehicle, ix35 Fuel Cell and IONIQ, the world’s first model with three electrified powertrains in a single body type.

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http://worldwide.hyundai.com or http://globalpr.hyundai.com/

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