COURSE SYLLABUS
COURSE ID AND SECTION
COURSE TITLE
DESTINATION TOURISM MARKETING
HFT3509
SPRING SEMESTER, 2008
PROFESSOR NANCY DEL RISCO
Office Hours: Tuesdays from 2:30 to 3:30pm
or Wednesdays from 4:00 to 5:00 pm
By appointment / E-mail:
Office: HTM 339 / Fax: (305) 919 - 4500
Phone: (305) 919 - 4537 / Web: www.fiu.edu/~delriscn
For your WebCT username and password check: http://htmlearn.fiu.edu/login.htm
COURSE DESCRIPTION
This course is designed to help the students apply theories; principles, concepts and tools needed to successfully design a Tourism Marketing Plan for a given destination.
COURSE METHODOLOGY
This class consist of lectures, discussions, audiovisual presentations and practical projects
COURSE OBJECTIVES
1.  Provide student’s concepts on tourism marketing, demand, supply analysis and market research as it relates to the design of a Tourism Destination Marketing Plan
2.  Understand and apply marketing concepts as well as data interpretation, SWOT analysis, promotional tools as they relate to Tourism Marketing Plans.
3.  Demonstrate the ability to design and present a written Destination Tourism Marketing Plan
4.  Demonstrate the ability to orally present a Destination Tourism Marketing Plan.
LEARNING OUTCOMES
1. Understand concepts applied to Tourism Marketing issues
2. Conduct basic SWOT analysis, data interpretation and select promotional tools as important
components of a Destination Marketing Plan
3. Be able to design a written Tourism Destination Marketing Plan.
4. Be able to present a Tourism Destination Marketing Plan in oral presentation format.
COURSE PRE-REQUISITES / CO-REQUISITES
TEXTBOOK & OTHER REQUIRED MATERIAL

TEXTBOOK NAME

Tourism Marketing for Cities and Towns
Author: Bonita M. Kolb
Elsevier Butterworth-Heinemann
Edition: 2006
ISBN 978-0-7506-7945-9 (paper bag) /
COURSE PROCEDURES
Group Project:
Formulate and present a Destination Marketing Plan
·  Dates and destination will be given in class
Date / Topics / Assignments
Destination Marketing Plan / Oral presentation / group project
Destination Marketing Plan / Written project / group project

ATTENDANCE

The class begins promptly at 3:30 PM.
TARDINESS AND LEAVING THE CLASS WILL NOT BE TOLERATED
Students should be in their seats and prepared to participate at that time.
Classes will consist of lectures, discussions, audiovisual presentations, practical projects and the possible participation of invited guest speakers.
This course requires that students regularly attend class sessions since the topics will refer to national and international updates on events, case studies, data and experiences on the travel and tourism activity, which are not found in textbooks.
EXAMINATION
There will be a mid term exam, which may include true/ false, multiple choice matching and essay questions. If a valid reason keeps a student from attending one exam at the scheduled time, it is the student’s responsibility to contact the professor prior the exam.
Make-Up Examinations/Assignments Policies
GRADING
Attendance 10%
Mid term exam 30%
Oral project presentation 30 %
Written project 30 %
Final grade 100%
FIU / HTM POLICIES
The FIU Academic Pledge
As a student of this university:
I will be honest in my academic endeavors.
I will not represent someone else's work as my own.
I will not cheat, nor will I aid an another's cheating.
Intellectual Honesty Statement
Students at Florida International University are expected to adhere to the highest standards of integrity in every aspect of their lives. Honesty in academic matters is part of this obligation. Academic, Integrity is the adherence to those special values regarding life and work in an academic community. Any act or omission by a student which violates this concept of academic integrity and undermines the academic mission of the University, shall be defined as academic misconduct and shall be subject to the procedures and penalties mandated by the University and the School of Hospitality and Tourism Management.
Cell Phones and others
Cell phones, beepers and laptops are prohibited during class.
Code of Conduct
Florida International University is a community dedicated to generating and imparting knowledge through excellent teaching and research, the rigorous and respectful exchange of ideas and community service. All students should respect the right of others to have an equitable opportunity to learn and honestly to demonstrate the quality of their learning. Therefore, all students are expected to adhere to a standard of academic conduct, which demonstrates respect for themselves, their fellow students, and the educational mission of the University. All students are deemed by the University to understand that if they are found responsible for academic misconduct, they will be subject to the Academic Misconduct procedures and sanctions, as outlined in the Student Handbook.
Misconduct includes: Cheating – The unauthorized use of books, notes, aids, electronic sources; or assistance from another person with respect to examinations, course assignments, field service reports, class recitations; or the unauthorized possession of examination papers or course materials, whether originally authorized or not. Plagiarism – The use and appropriation of another’s work without any indication of the source and the representation of such work as the student’s own. Any student, who fails to give credit for ideas, expressions or materials taken from another source, including internet sources, is responsible for plagiarism.
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