KSA –Jeddah +966504669428

KSA –Jeddah +966504669428


Hosam Al Ashmawi

Professional Profile / More than “20 YEARS”inthe automotive industry what began as a hobby turned into a career. I am determined in my quest to further my career to continue developing my skills and adding value to the field of sales in the automotive arena.
My leadership comes from inspiring my team, hard work and dedication to achieve and exceed expectations.
Academic Qualification / B.Sc. in Economics & Political Science, Cairo University – Egypt. 1991
Areas of Experience /
  • Sales Operation Management
/
  • Used Car Business Management

  • Dealer Network Development
/
  • Cross-Functional Team Leadership

  • Multi-Site Operations Management
/
  • Strategic Planning & Leadership

  • Productivity & Efficiency Improve
/
  • Customer Satisfaction Process

  • Lease Program, Repossessed Policy.
/
  • Organizational Design Development

  • Sales Process Re-Design
/
  • Operational Process Analysis

  • P&L Management Performance
/
  • Revenue Goal/Growth Attainment

  • Decision Making / Problem Solving
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  • Operating Infrastructure

  • Total Quality Management
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  • Policy Procedures Customization

ProfessionalExperience / UMA (Chevrolet & GMC) GM- Jeddah May 2015 - Present
Network Development Manager
Duties Undertaken:
Responsible for creating sales channels of the company which is a reseller’s network to widen our customer base and reach new customers.
(Reported to Sales & Marketing Director).
Achievements:
Increased the company’s volume sales to 5% and profit targets to 8%
Assigned13 resellers’ kingdom wide by region, city, and the zone with approach coverage, sales, and profitability.
Prepared the budget for 2015 to include the new sales channel.
Inserted database file for all resellers in company system to be as a reference for fleet and retail sales activities.
Created the selection criteria formula for resellers by ranking A-B-C-D.
Set aggressive target to each reseller according to his category level 1S, 2S, 3S and his grade (A, B, C).
Managed mutual marketing campaigns with full participation in all marketing activities with GM and our company.
Customized incentive scheme to resellers / annual award with matrix for target achievement in order to enthuse them
Arranged quarterly assessment for each reseller, to evaluate his financial situation,performance in (management, sales, service, parts, and CRM).
Conducted the daily operation with 13 showroom managers from resellers.
Controlled 4 sales admin in the company for GM reporting and invoicing.
Sent the warranty activation date to GM within 180 days as a period for registration monthly.
UMA (Chevrolet & GMC) GM – Jeddah – Riyadh April 2011 – April 2015
Regional Sales Manager
Duties Undertaken:
Responsible for daily sales operation of the region and branch’s volume sales and profit target, achieve 5000 units in Jeddah & 3000 units in Riyadh annually.
(Reported to Sales & Marketing Director)
Achievements:
Set monthly target with the breakdown for 8 showrooms in Jeddah and hub-town, and 3 showrooms in Riyadh as per yearly calendar.
Opened showrooms in hub-town (Mecca-Taif-Madinah-Yanbu), with full operation
Planed the sales activity of salesmen to ensure maximum productivity from all personnel CSI epically.
Charity in the closing of direct sales business when needed.
Controlled stock to meet volumes 3 months in advance, sell prior to stock accruing interest charges for aging stock.
Recruited and upgrade sales personnel to meet the market needs. This includes training, incentives and motivation.
Prepared , submitted then control operating budgets with regard to expenses, operating costs, staffing levels, profitability to increase it 1% more in OP because of selling more accessories in additional.
Launched new initiatives, fleet leasing, used car sales, new model introductions & sales campaigns.
Ensured that all customers’ management process is up to standard.
Exceeded CSI rate 76% as per GM standard.
Coaching the staff 8 showroom managers, 2 sales admin, and 3 deliveries.
Raised annual appraisal to HR for all employees under my supervision.
KIA MOTORS Al Jabr Automotive– Dammam April 2008 – March 2011
Regional Director
Duties Undertaken:
Responsible for whole operations in the region with new vision and arrange the strategies to make the business improve.
(Reported to COO)
Achievements:
Achieved 9% as a return on shareholders' investment, MRA (Mix= total gross profit & %, Retained = net / gross profit, Activity = revenue / assets).
Opened showroom (Al-Khobar, Al Hassa, and Al Jubail).
Develop the sales objectives plans and achieved 2000 units (Retail, fleet, export) monthly.
Prepared and submitted the annual demand for the region to COO.
Set policies, procedures, and guidelines that will ensure efficiency.
Prepared the budget for all regional activities (Sales,Service,Parts) considering the profitability.
Developed the sales force in the region to achieve the aggressive target monthly 2000 units in average
Set monthly vehicles order as per sales/stock forecast matrix for retail & fleet and export.
Managed stock of spare parts in the region to maintain the availability 80%
Managed service KPI ( CRM , Labor Utilization / Productivity / Recovery Rate / Gross profit percentage / Cost per hour , Retail Sales Percentage of All Sales , Sub-Contract Sales and Gross Profit Percentage , Oil Sales and Gross Profit Percentage , Direct Expenses Percentage , Direct Profit Percentage , Productive / Non-productive ratio to achieve more than 20,000K SAR for each bay monthly.
Negotiated with suppliers to obtain the best possible terms of business.
Ensured that there is an adequate number of staff with the requisite skills for current and future needs.
KIA MOTORS Saudi Arabia – Jeddah February 2006 – March 2008
Sales Development Manager
Duties Undertaken:
Set-up the business for the new dealer , arrange the hand-over process from the
old dealer to the new one, and negotiate with manufactory.
(Reported to COO)
Achievements:
Set the Company Organization Chart.
Prepared KIA Showroom according to CI standard.
Put up the manning chart for regions out-let.
Recruited professional sales staff and customized the Job description.
Set up the retail Sales Process in accordance with Kerridge system.
Submitted annual Budget and Target breakdown for each branch.
Authored the demonstration policy.
Authored the delivery Policy with Procedure Training.
Initiated incentive scheme for Sales Consultants & Managers.
Prepared the Orientation Program for sales staff.
Designed all forms which using in sales operation.
Submitted KIA Market plan for 2006, 2007, 2008 to the manufactory.
Organized sales skillstraining / Product knowledge / PDI / Stock Maintenance.
Set-up the Re-Seller network and Development it, sales, Service, parts,
Authorized Car loan policy for employees & Form.
Contributed to the creation of CRM department.
AL-Majdouie Motors Hyundai– Dammam February 2005 – January 2006
Used Car Manager
Duties Undertaken:
Cement used car business for Al-Majdouie Motors, and set-up the business fundamental of Hyundai used car as well.
(Reported to MD)
Achievements:
Issued used car policies for (Used Car Operations , How to trade-in a car , Used car sales process & delivery procedure , Prepare used car , Trade-in agreement form , used car checklist form , Repossessed car policy , Used car policy for employees loan)
Set-up the location up to par AL-Majdouie standard.
Hired the sales team by building brand loyalty & establish CPO (Certified Pre-Owned) 1 auto trader, 3 sales reps, 1 driver, 1 delivery.
Organized training for new vehicles sales team about trade-in benefits skills.
Conducted the business with trade-ins only to be part of new salesmen target 2 vehicles per month and accomplished.
Achieved in pre-opening year sell 960 units, 8% margin profit.
Zahid Tractors Company– Dammam January 2002 – January 2005
Regional Sales Manager
Duties Undertaken:
Responsible for the whole sales operationfor VOLVO, DAEWOO, RENAULT, SSANGYONG and Used Car.
(Reported to TVD Director)
Achievements:
Set plan the daily activity of sales retail / fleet / used car / resellers to ensure maximum productivity from all personnel.
Achieved 80% from the annual target of VOLVO 240 units, 98% of DAEWOO 2900 units, 60% of RENAULT 480 units, 100% of SSANGYONG 100 units.
Recruited and upgrade sales personnel to meet the market needs. This includes training, incentives, and motivation.
Actively promote the sales of new and used cars throughout the Region, utilizing showrooms, resellers, of dealership activity, etc.
Controlled the department operating budgets with regard to expenses, operating costs, staffing levels, profitability.
Launched new initiatives, fleet leasing, used car sales, new model introductions & sales campaigns.
Coaching 3 showroom mangers, 3 supervisors, 1 sales admin, 24 sales consultants, and 1 expeditor.
Ensured that showrooms are tidy, clean and in presentable and attractive condition.
Zahid Tractors Company– Jeddah January 1998 – December 2001
Used Car Supervisor
Duties Undertaken:
Responsible for conducting Used Car department and maximize trade-in rate, evaluate the repossession vehicles.
(Reported to Used Car Director)
Achievements:
Achieved an actual sales volume that exceeded the plan 30% for Y2000.
Reached 45% trade-in rate from new car sales for evaluating on the spot skills.
Exceeded 100% target achievement monthly 45 units.
Initiate the share revenue program with Budget Rent Car; succeed mutual business benefits and profit, vehicles repossessed by the residual value 20% after 12 months.
Issued the monthly price list, sell trade-in vehicles with 15-25% profit margin.
Communicated effectively with the workshop for vehicles preparation by reducing the expenses 10% to maximize profitability.
Observed competitor’s pattern prices in order to beat them by amending the price list consequently.
Ensured customer satisfaction through an excellent professional way of handling & changed the customer perception from Used Car to Pre-Owned Vehicle.
Managed the reporting system to update the management on a monthly basis on business performance reference
Automotive Family Business – Cairo –Egypt 1985 – December 1997
Vehicles Upholstery Specialist
Duties Undertaken:
Responsible for conducting a workshop for vehicles upholstery and offer the customers’ high quality of vehicles interior design.
(Owner)
Achievements:
Modified the interior décor for prestige’s brands (Mercedes, Chevrolet, Fiat, etc.). By fashioning modification to be adaptable with customers.
Restoring the total loss vehicles and resell them individually.
Changed the image of our profession by knowledge.
Trained the assistants to be qualified and opened their own business.
In 1993 I fixed the conference hull for ministry of communication, 1000 chairs.
Training / During my career life I always have a passion to develop myself to learn new skills and knowledge, I participated in more than 30 official training, products training, sales management, financial Plan Development , leadership module,6 Sigma Methodology , I have GM certified as well.
References / Provided upon request

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