HOMETOWN PRESS RELEASE
Below is a sample press release that describes the importance of cities and towns participating in the ICSC annual conference in Las Vegas. Please feel free to copy, personalize and send this release to news outlets in your area.
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[YOUR LETTERHEAD OR SEAL]
For Immediate Release:Contact:
[Insert date][Insert your organization’s contact information]
<NAME OF CITY/ORGANIZATIONRepresentatives Meet Key Retail Real Estate Leaders at Annual ICSCRECon Event
LAS VEGAS, Month Day, 2015 – There is no time like the present for public officials toseek out potential private partners to create a win-win situation. In an effort to promote additional economic development, enhance the local tax base, and create new jobs, <Your Name> will be among the more than 1,000 public officials and 35,000 retail real estate professionals who travel to Las Vegasthe 3rd week of May to attend RECon,the global convention sponsored by the International Council of Shopping Centers (ICSC).
The three-day event features educational sessions on retail and economic development issues, more than one million square-feet of exhibiting space which includes the Leasing Mall,showcasing leading retailers, developers, leasing agents, brokers, and public sector professionals; the Marketplace Mall, featuring product and service providers; and SPREE, featuring the cart, kiosk, and specialty retail sector. ICSC estimates that approximately 50 percent of all industry deals are conceived of or consummated at RECon.
“ICSC’s RECon is an opportunity like no other and is a must-attend event if you are trying to create any type of retail real estate development in your community,” <Your Name>said. “In just three days we will be able to meet with the leading shopping center developers, owners, and retailers who may not have been aware of the economic development opportunities in our community.”
In addition to the public officials who attend the event, nearly 100 cities, economic development agencies and other public sector groupswill exhibit at this year’s convention. Public sector groups began exhibiting at the event in 1982 as a way to increase awareness about the development opportunities in their communities.
If your city or group isexhibiting at RECon you may wish to include this paragraph:
The<City or Group Name>booth willfeature information about <Insert details about your city or development opportunities>. During the convention, members from <City or Group Name>plan tomeet with shopping center owners, developers and retailers, and highlight <Insert Name(s) of Projects>.
“Through the years, the need to bring the public and private sectors together to discuss retail real estate strategies has become more important than ever and ICSC’s RECon provides that opportunity,” noted ICSC president and CEO Michael P. Kercheval. “RECon is a highly intensive meeting which focuses on discussing and creating retail real estate opportunities throughout the world. For some, the convention is the only opportunity they have to meet and showcase their communities to developers, owners and retailers in a cost-effective manner. It’s is a crucial step in the development of a comprehensive retail recruitment strategy.”
Shopping centers generate more than $2.5 trillion in retail sales annually in the U.S. and raise nearly$145 billion in sales tax revenue for state and local governments. In 2014, there were 12.7 million shopping center-related jobs in the U.S. For stats on your state visit
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About ICSC:
Founded in 1957, ICSC is the premier global trade association of the shopping center industry. Its more than 68,000 members in over 1000 countries include shopping center owners, developers, managers, marketing specialists, investors, retailers and brokers, as well as academics and public officials. For more information, visit
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