[Date]

Dear [Name]

I would like to attend the third annual ITWeb Cloud Computing Summit taking place on 16 – 17 September 2014 at The Forum, Bryanston.

I have reviewed the agenda and feel the return on the investment would be a major benefit, as the event aligns directly to the priorities of our department, specifically [insert your priorities here].

It’s a very worthwhile investment, given the level of education and networking provided. The theme of this event is “Beyond forecast. Into business reality". At this event I’ll learn all the latest from the world of cloud computing, including the latest on cloud computing policies and regulations, cloud computing security, getting an ROI on our spend here, and the latest South African trends on cloud.

The ITWeb Cloud Computing Summit 2014 provides professionals like me with the latest knowledge and insights, which I will be able to apply in my work environment. The event boasts a range of high-calibre speakers. In particular, I look forward to learning from presentations by [highlight speakers who are especially relevant to your field]. I will gain insights into the latest developments in my field.

Highlights from the programme include:

Informative case studies – I will gain practical insights as industry leaders share the lessons learnt from their cloud computing implementations.

Cloud security experts – Cloud computing security is one of the major hurdles we are facing and this conference will have subject matter experts and solution providers in attendance, who will assist us in finding the best solutions for our organisation.
Presentations by leading influencers – I will gain access to current insights on developing trends and the latest in technology offerings.

The event is a platform for exchanging ideas and information. Senior decision-makers and leading IT professionals at main board level and senior management will be in attendance, and I look forward to the many networking opportunities this represents. In addition, key industry vendors will be participating and I will be exposed to new solutions.

Other staff members in our organisation will be able to benefit as well. I will meet with the team when I return and relay recommendations and action items, and circulate a detailed actionable post-conference report. During these meetings, I will be able to share the downloadable presentation PDFs and audio recordings of the presentations.

I am seeking approval for the registration fee and travel expenditures.

The fees listed below exclude VAT / Early-bird rate / Standard rate
Conference only (16 September)
Conference and half-day workshop (16 and 17 September )
Workshop only (16 and 17 September)

Please note that in order to qualify for this discounted rate, I will need to register and pay before xxxxxxx. Included in the early-bird fee is a FREE one-year subscription to Brainstorm Magazine worth R230.

There are also special discounts available for groups: with four for the price of three delegates, seven for the price of five delegates, and 12 for the price of eight delegates.

Here is a complete breakdown of the conference costs:

Airfare / RX, XXX.00
Transportation / RX, XXX.00
Hotel / RX, XXX.00
Meals (note: breakfast, lunch and refreshments are included in the conference fee) / RX, XXX.00
Total conference fee / RX, XXX.00
TOTAL / RX, XXX.00

Please accept this proposal to attend. I am confident we will receive a good return for this investment.

Thank you for your consideration.

[Your standard close]