Established Marketing Materials
Health Management Overview – Long Version
CHANGE YOUR CHOICE
Please turn on “Track Changes” by clicking on “Review”
and selecting “Track Changes”
[Please provide program or company logo in .eps format as a separate attachment]
FRONT COVER
[Insert Program name]
Drink in your options for better health. /
INSIDE SPREAD 780 words or less
What if you could have more energy to do the things you love? Change how you feel better about your appearance? Improve your work performance?
Breathing the “fresh air” of having choices can make the difference between dreaming about better health that improves your quality of life—and realizing that dream.
And [insert Program name] is here to help. With [insert Program name], you receive a simple plan and support from a team of professionals to choose a personalized path to improved health. /
Make the decision to get screened.
The path to better health begins with knowing your numbers—the ones that count the most. Blood pressure, cholesterol (HDL/LDL ratio), blood sugar and body mass index numbers are key indicators of your risk for major illness. [Insert Company name] will host on-site health screenings between [insert screenings campaign start date] and [insert screenings campaign end date] where you can learn these important biometric measurements. Visit [insert Program Website URL] to schedule and attend an on-site health screening in your area.
See how choices affect your health. Take your health risk assessment.
Lifestyle choices show results over time. That’s why making healthy decisions today is valuable both now and in the future. A key tool for providing valuable insight into your current lifestyle and health risks is a health risk assessment.
A health risk assessment is a confidential questionnaire that asks about your stress level, nutrition, physical activity, tobacco use, seat-belt usage and other health-related aspects of your lifestyle. This voluntary survey is scientifically designed to measure all factors that affect your well-being. The analysis of your health risk assessment gives an immediate picture of your current health status along with personalized recommendations for making improvements.
The assessment is free and takes about 15 minutes to complete. A health advisor will then contact you to share insight about your results and invite you to participate in EMPOWERED® Health Coaching, a lifestyle improvement program.
Visit the top pick for health information.
Visit [insert Company name]’s [insert Program name] health Website at [insert Program Website URL] for 24/7 access to quick bites of health information or to develop and access personal health trackers on measurements such as weight and resting heart rate. With health trackers, you can even graph your information over time. It’s a great way to keep tabs on your health status.
Talk with the voice of change—a personal coach.
Imagine breaking free of the things that hold you back from achieving your health goals. Sound good? It’s achievable when you partner with a personal health coach who helps you focus your personal power to change for the better.
EMPOWERED Health Coaching connects you with a personal coach who provides individualized, confidential and professional attention to craft a plan that works specifically for you.
EMPOWERED health coaches can assist with the following lifestyle areas:
· Stress management
· Physical activity
· Healthy eating
· Smoking cessation
· Weight loss and management
· Support to address high blood pressure, high cholesterol and diabetes prevention
With EMPOWERED, how you interact with your coach is as individual as you are. You can choose between [remove any delivery modes that do not apply] face-to-face meetings (where available), Web, phone and/or print.
Select a new approach for your chronic condition. [remove if client is not offering Condition/Disease Management]
Partner with a condition management coach to set goals and address any barriers to effectively managing your condition. Your coach will provide you with telephonic support and up-to-date information about your condition. Condition management coaching is available for those with the following conditions: [remove any program that does not apply]
· Asthma
· Back pain
· Chronic obstructive pulmonary disease (COPD)
· Depression
· Diabetes
· Heart disease (coronary artery disease and heart failure)
This program is not meant to take the place of your doctor’s care, but it can help you make changes a doctor may have already recommended. Visit [insert Company’s Website] or call [insert phone number] to learn more and enroll.
Choose to call a nurse for immediate assistance. [remove if client is not offering Nurseline]
It can happen at any time. You or a loved one needs assistance with a health issue, symptom, injury or an important medical decision. Whenever the need arises, a registered nurse is available to help you—24 hours a day, seven days a week. You can reach out to the 24/7 Nurseline for:
· Guidance on pediatric, adult and chronic health issues
· Support with important medical decisions
· General health and wellness information
If your personal well-being or that of a loved one has you concerned, the 24/7 Nurseline can provide you with guidance—and peace of mind. 24/7 Nurseline is available at [insert phone number] or [insert Company Website].
SIDEBAR (INSIDE SPREAD) 10-20 words or less per step
Four steps to get started:
Step 1 Log on to [insert Program Website URL] to access health information and learn more about wellness programs available to you.
Step 2 Gather your biometric numbers by attending a [insert Program name]-sponsored screening.
Step 3 Log on to [insert Program Website URL] and click the Take Your Health Assessment button on the home page.
Step 4 Enroll in additional [insert Program name] programs that can help you achieve your personal goals. /
BACK COVER 310 words or less
Make change easier with personalized reminders. [remove if not offered]
Life can get a little crazy at times, making it easy to forget when you or a family member needs a preventive health screening. But not anymore. You will receive personalized reminders of preventive screenings based on national recommendations by the U.S. Preventive Services Task Force and your individual medical history. [remove the next sentence if the contract does not include chronic care reminders] If you have a chronic condition, you’ll also receive reminders of recommended tests and checkups, plan coverage and out-of-pocket estimates. Watch for a kick-off letter with more details coming to you soon.
Use a health advocate to know your options. [remove if not offered]
Whether it’s finding the right doctor or hospital, understanding a health condition or managing your benefits, a compassionate health advocate can help. A health advocate can provide expertise to help you cut through the red tape and navigate the complexities of the benefits and health care systems. This resource is available to you at any hour—day or night. Visit [insert Company Website] or call [insert phone number] to learn more. /
One thing never changes: Your confidentiality.
[Insert Program name] programs and services are delivered through the professional staff of a third-party vendor, HealthFitness. HealthFitness adheres to the highest privacy standards and ensures that your personal health information is secure and protected. [Insert Company name] will only receive aggregate data for the purpose of performing program analysis. Individual data will never be provided to [insert Company name]. Additionally, all calls with health advisors and health coaches are documented in a secure, confidential database. Specific information is shared with your permission only.
Start changing your choice today.
Visit [insert Company Website] or call [insert phone number] to for more information about [insert Program name].
SIDEBAR (BACK COVER) 80 words or less
Earn rewards when you choose to participate.
Get rewards for participating in [insert Company name]’s [insert Program name] health improvement program. Complete the following health improvement activities and earn up to [insert reward maximum] between [insert incentive campaign start date and end dates].
[Insert incentive activity]
Reward for completion: [insert specific rewards/points associated with activity]
[Insert incentive activity]
Reward for completion: [insert specific rewards/points associated with activity]
[Insert incentive activity]
Reward for completion: [insert specific rewards/points associated with activity] /
E X E C U T I V E L E T T E R
[Please provide program or company logo in .eps format as a separate attachment]
To: [Insert Company name] Associates
From: [Insert Company executive name and title]
Subject: Change your choice, change your life with [insert Program name]
Dear Valued Associate,
[Insert Company name] is excited to introduce [insert Program name], our new health improvement program, designed to help you achieve the health goals you choose.
[Insert Program name] focuses on engaging you in healthy choices that can change your health and well-being. Participate in health assessments and learn about your current health status and how to minimize your personal health risks. Partner with a team of health professionals to achieve better health. Access [insert Program Website URL] for loads of health information and guidance, 24/7, to keep your personal plan on track. /
These tools, and many others, are now available to support you as you make lifestyle changes that improve your quality of life.
To get started, we encourage you to select a time to attend an upcoming on-site health screening. After completing your health screening, we invite you to complete a health risk assessment. This free and confidential assessment is quick (about 15 minutes), easy to complete and gives an immediate picture of your current health status. The assessment also gives personalized recommendations for making improvements. A health advisor will then contact you to share insight about your assessment results and invite you to participate in EMPOWERED® Health Coaching, a lifestyle improvement program. You can also earn up to [insert reward maximum] through the [insert Program name] rewards program.
Visit [insert Company Website] or call [insert phone number] for more information about [insert Program name].
We value your contributions to the company and we recognize that good health is key to your ability to make the most of your life—at work and at play. We strongly encourage you to participate in [insert Program name], and start making choices that will support you to achieve better health.
Be well,
[Please provide the executive VP signature in .jpg or .eps format as a separate attachment]
[Insert Company executive name]
E M A I L
[Please provide program or company logo in .eps format as a separate attachment]
Drink in your options for better health.
Introducing [insert Program name]
When it comes to achieving better health, your day-to-day choices play a significant role. To help you choose healthy options each day, we’re excited to introduce [insert Program name], a comprehensive health improvement program.
Through [insert Program name], health assessments, a team of health professionals, Web tools and many other resources are now available to support you as you choose to make lifestyle changes that improve your health and quality of life. You can also earn up to [insert reward maximum] through the [insert Program name] rewards program. /
To get started, we encourage you to schedule and attend an upcoming on-site health screening. After completing your health screening, we invite you to complete a health risk assessment. This free and confidential assessment is quick (about 15 minutes), easy to complete and gives an immediate picture of your current health status. The assessment also gives personalized recommendations for making improvements.
Ready to make a healthy choice?
Visit [insert Company Website] or call [insert phone number] for more information about [insert Program name].
©2011 Health Fitness Corporation