FOR IMMEDIATE RELEASE
October 16, 2008
H3R Performance Announces New Packaging for Premium Fire Extinguishers
New look makes it easier for dealers to sell product to consumers
(Larkspur, CA) – H3R Performance, Inc., makers of premium automotive fire extinguishers and billet mounting accessories,has introduced new packaging for its HalGuard™ and MaxOut™ fire extinguishers. The new designsreinforcethe company'sdesire to educate consumers and simplify their purchase decision.
Chris Dieter, vice president of marketing and distribution for H3R Performance, comments: "Our new self-sell packaging helps engage the consumer and increase awareness of the manypremiumfire protection products we offer. Concise feature-benefit statements in English, Spanish and French and other useful contentenable consumersmake an informed purchase decision.”
Other features of the new HalGuard and MaxOut packaging include: colors and graphicsthat support brand identity while clearlypositioning MaxOut and HalGuard product lines to the automotive aftermarket; new graphic icons illustrate appropriate applications for specificmodels and helps broaden appeal beyond the automotive aftermarket, and a newly designed top flaphelpscross-sell other models and accessories.
For more information on H3R Performance, phone 800-249-4289, or visit
###
About H3R Performance
H3R Performance, Inc., a member of the H3R family of companies, offers the automotive aftermarket high quality, USA-made, UL Listed fire extinguishers under the HalGuard™ and MaxOut™ brands. HalGuard™ “clean agent” extinguishers do not leave a messy residue. MaxOut™ is a reliable line of dry chemical extinguishers. Both are effective on flammable liquid fires and do not conduct electricity – two important considerations when dealing with the types of fires most likely to occur in an automotive environment. HalGuard™ and MaxOut™ are available in a variety of sizes in rechargeable red or chrome-plated bottles. They sport high quality steel cylinders, all metal valve construction, and aviation-quality mounting brackets. The company also offers NHRA, IHRA, NMRA, NMCA and NSRA-accepted billet aluminum mounting brackets, and fire suppression systems for transport trailers and garages.
The H3R group of companies includes: H3R Performance, H3R Aviation, the largest supplier of portable clean agent fire extinguishers to the aviation industry, and H3R Clean Agents, a major buyer, seller and recycler of clean agents to the fire protection and other industries.
For Further Product Information, Contact:For Further PR Information, Contact:
Chris Dieter Gary McCoy
Vice President, Marketing & DistributionThe Marx Group
H3R Performance, Inc. 847.622.7228
800.249.4289
1