Logo Design Portfolio:

KNOWLEDGE POINTS: (10) / Points Earned
PLAN – Start brainstorming ideas for logo and collect a series of logos that you like. Rank them and describe how the design principles and type apply.
·  10 Logos collected
·  Include at least one of each of the 5 types.
·  Indicate the type.
·  Indicate specific design qualities and principles. / 1-5
Logos collected and ranked. / 6-7
Logos collected, ranked, and correctly categorized (phonetic, abstract, symbolic, pictogram or combos) / 7-8
Level 2 with brief descriptions of design principles applied. / 8-10
Level 3 with student’s opinion of each included.
APPLICATION POINTS: (35) / Points Earned
Create a number of sketches.
·  Include at least one of each of the 5 types.
·  Indicate the type.
·  Indicate specific design qualities and principles.
·  Use a variety of mediums to showcase work (pencil, colour, paper type, Photoshop) / 1-14
Logo sketches provided, lack detail. / 15-16
Some logo sketches provided. Some design details noted. / 17-19
A series of logo sketches provided. Design details noted. / 20-25
A series of logo sketches provided in a variety of media. Design details noted.
CREATE LOGO - Develop a unique logo using a vector based program – Vectorworks/Illustrator
1-5
Logo is drawn and cut / 6-7
Logo is drawn, cut and displayed / 7-8
Logo is neatly drawn, cut and displayed / 8-10
A unique logo is neatly drawn with attention to detail, cut and displayed
COMMUNICATION POINTS: (20) / Points Earned
Overall Portfolio – Create a portfolio that outlines your design process from ideas, to sketches to final design choice.
Portfolio Submission / 1-11
Portfolio submitted. Lacks clarity and detail. / 12-13
Satisfactory. / 14-15
Good work. / 16-20
Excellent portfolio submitted in a neat and organized fashion with title page. Brief explanations of your logos are word processed with a clear understanding of the five types of logos and the elements of design evident. Effort was put into the display of your logo portfolio.
THINKING and INQUIRY POINTS – design and creativity (20)
Element / Below Average / Average / Good / Excellent / Points Earned
Design Shows imagination, creativity, and originality / 1-5 / 6-7 / 7-8 / 8-10
Design gains attention and has eye appeal / 1-5 / 6-7 / 7-8 / 8-10
Design uses the elements of design / 1-5 / 6-7 / 7-8 / 8-10
Effectiveness (easily understood, motivational, accurate) / 1-5 / 6-7 / 7-8 / 8-10
TOTAL THINKING and INQUIRY POINTS (out of 40 -weight 20)