Grading Rubric for Commercials

Grading Rubric for Commercials

**Project due to show to class Friday Jan. 28th**

Checklist

Script

Storyboard

Product

Video (30 seconds – 1 minute)

For this project you are going to have to make a 30 second to 1 minute commercial about an appropriate item or idea. Your commercial will have narration and music that flows with your video. Use your time wisely so that you are not scrambling at the last minute to get everything done. Please include credits with copyright information if it pertains to your project.

*** YOU NEED A FLASH DRIVE FOR THIS PROJECT***

GROUP:______

Part 1
Script and storyboard
(Possible 100 points) / Storyboard and script reflect a well thought out plan, accurately showing the sequence of events with notes on music and camera shots. Narration is scripted.
(100 Points) / A good attempt at a storyboard and script cover most important information, but is missing some aspects.
(85 Points) / Incomplete: storyboard or script
(70 Points) / Not passed in
(0 Points)
TOTAL POINTS:

Part 2

Content

(Possible 25 points) / Well organized, convincingly makes its point, follows the storyboard and script.
Credits and copyright information included.
(25 Points) / Good video overall with a few imperfections.
(22 Points) / Shows some organization, adequate use of the video medium, presentation is adequate.
(12 Points) / Incomplete or lacking some key components
(5 Points)

Filming

(Possible 20 points) / Camera shots are steady, focused, well-framed with few, if any, pans and zooms.
(20 Points) / Some minor problems with camera technique, but overall quality of camera work is good.
(17 Points) / Camera shots are sometimes unsteady or jerky. Too many pans and zooms.
Some shots may not be well framed or out of focus.
(12 Points) / Overall quality of camera work is poor.
(5 Points)

Editing

(Possible 20 points) / All shots left are necessary to the commercial. No video glitches.
(20 points) / Some minor editing errors, but the overall editing is good.
(17 points) / Editing is choppy in parts.
Parts of scenes that should have been edited out remain.
(12 Points) / Shows little evidence of editing.
(5 Points)
Audio
(Possible 15 points) / Music Required
Audio is clear, loud enough.
Speaker projects voice well (no mumbling)
Music is in good taste and appropriate to the subject of the commercial and doesn’t overwhelm the narration.
(15 Points) / Minor difficulties with audio, but overall effect is a good quality video.
(12 Points) / Audio is sometimes unclear, perhaps too loud or too soft.
Narration may show lack of voice projection.
Music choice not appropriate.
(9 Points) / Audio quality is poor overall.
Little evidence of preparation before speaking or in choice of music.
Narration or music may be missing.
(4 points)
Individual Effort
(Possible 20 points) / Great effort put into the overall project daily.
(20pts) / Good efforts put into the overall project daily, off task occasionally.
(15 pts) / Fair effort put into the overall project daily, off task frequently.
(10pts) / Little to no effort put into the overall project daily.
(0 points)

Total Points:______