Global Interests
Volume 9, Issue 3
Editor: Frank J. Franzak, VirginiaCommonwealthUniversityJuly2006
In This IssueP 1 / Chair’s Message, Member Input
P 2 / Member Input, cont., Conf. Special Events
P 3 / ’06 Summer Ed Conf., GM Track
P 4 / ’06 Summer Ed Conf, GM Track, Continued
Global Interests 1
Dana L. Alden, University of Hawaii
Yi He, University of Hawaii
Qimei Chen, University of Hawaii
“Branding Communism: Political Ideology in Chinese Advertising,”
Zhao Xin, University of Hawaii
“Examining the Current State of Marketing Practices in China: A Field Experience”
Diana Haytko, MissouriStateUniversity
Charles Hermans, MissouriStateUniversity
John Kent, MissouriStateUniversity
"Reach the Survey Respondents in China through Monitored Research Agency."
Zhen Zhu, BabsonCollege.
Session 5.6, 8:30 AM – 10:00 AM
Emerging Values, Relationships and Firms
CHAIR: Zhan Li, University of San Francisco
DISCUSSANT: Sengun Yeniyurt, Univ. of Nevada
“Building Consumer Relationships in Transition Economies: A Marketing Capabilities Perspective”
Alexander V. Krashinov, University of South Carolina
Kelly Hewett, University of South Carolina
“An Assessment of Emerging Values in China”
Yue Pan, University of Dayton
Warren French, University of Georgia
Xuebao Song, TsinghuaUniversity
“Factors Underlying Ethnocentricity and Its Underlying Outcomes in a Multi-Ethnic State”
Irena Vida, University of Ljublajana
Claude Obadia, Advancia
Tanja Dmitrovie, University of Ljublajana
Session 7.6, 1:30 PM – 3:00 PM
Global Positioning, Brand and Advertising
CHAIR: A.N.M. Wanheeduzzaman, Texas A&M
DISCUSSANT: Andreas F. Grein, BaruchCollege
“Enhancing Cultural Positioning: Understanding the Success and Failure of Hollywood Movies in Germany”
Gianfranco Walsh, University of Strathclyde
Thorsten Hennig-Thurau, University of Weimer
Matthias Bode, University of Hanover
“Branding Strategy for Emerging Market Firms Entering Developed Markets”
Peter Magnusson, Saint LouisUniversity
Sarah H. Hass, John Cook School of Business
Dr. John Zhao, Saint LouisUniversity
“Sources of Global Heterogeneity in Internet Advertising Patterns”
Continued from this page, Column 1
Nir Kshetri, University of North Carolina
Nicholas C. Williamson, University of North Carolina
Global Marketing SIG
Special Session 8.6, 3:30 PM – 5:00 PM
Teaching Tools & Techniques for Global Marketing
CHAIR: Camille Schuster, Calif.State U San Marcos
“Teaching Cross-Cultural Communication & Negotiation”
Diana Lawson, St. CloudStateUniversity
Jill Rudd, ClevelandStateUniversity
“Teaching Global Consumer Behavior”
Glen Brodowsky, Calif. State U. San Marcos
“Teaching Global Supply Chain Management”
Camille Schuster, Calif.State USan Marcos
“International Projects with a Live Client”
Frank Franzak, VirginiaCommonwealthUniversity
“Changing Political Environment”
Brendan Gray, University of Otago
Monday, August 7
Session 10.6, 10:30 AM – 12:00 PM
Time and Communication in Cross-Cultural Marketing
CHAIR: Qimei Chen, University of Hawaii
DISCUSSANT: Wesley Pollitte, Michigan State U
“Is Time of Money, Is it a Common Currency? A Cross-cultural Study of Time Attitudes”
Glen H. Brodowsky, California State University
Beverlee B. Anderson, California State University
Ofer Meilich, California State University
M. Ven Venkatesan, University of Rhode Island
“Who Should Talk? Communication Locus for an International Product Crisis”
Susan H. Godar, WillamPatersonUniversity
“An Exploration of Resources External to the Firm: Can Endorsement by a Celebrity Add Value”
Brian R. Chabowski, MichiganStateUniversity
M. Berk Talay, MichiganStateUniversity
AMA GLOBAL MARKETING SIG WEBSITE
with contact info for all Board members and SIG news.
Global Interests 1