Program

tuesday, September 22, 2009

11:00 Golf Tournament at the Westin Kierland Golf Club

Sponsored by

Graham & Dunn, PC

3:00-7:00 Conference Check-in

7:00-10:00 Welcoming Cocktail Party

Sponsored by

Akin Gump Strauss Hauer & Feld LLP

Cambria Suites

WATG

X-nth

Wednesday, September 23, 2009

7:15-8:15 Continental Breakfast and Registration

$1,000 cash drawing. Must be present to win!

Sponsored by

Commonwealth Hotels, Inc.

GH2 Hospitality Architects

8:15-8:30 Welcome

Harry Javer, President, The Conference Bureau

Chairman’s Opening Remarks

Morris E. Lasky, Chief Executive Officer, Lodging Unlimited, Inc.

8:30-10:00 General Session

Sponsored by

Global HyattCorporation

W-1 View from the Top (Part I)

The Lodging Conference 2009 kicks off with a dynamic panel of high-profileindustry executives sharing their views on therelevant issues important toplanning and maintaining successful hotel strategies in today’s economic environment.

MODERATOR:

Don Landry, Owner, Top Ten Marketing and Hospitality Consulting

PANELISTS:

Roger J. Bloss, President & CEO, Vantage Hospitality Group, Inc.

Thomas J. Corcoran, Jr., Chairman, FelCor Lodging Trust

Mark Harmon, Principal & CEO, Auberge Resorts LLC

David Kong, President & CEO, Best Western International, Inc.

Tom Storey, President, Fairmont Hotels & Resorts

Simon Turner, President, Global Development

Starwood Hotels & Resorts Worldwide, Inc.

10:00-10:45 Refreshment Break

$1,000 cash drawing. Must be present to win!

Sponsored by

GE Capital Solutions, Franchise Finance

Holder Construction Company

10:45-12:15 Concurrent Think Tanks

W-2 A Guide to Completing Hotel Deals in a Troubled Environment

Buying or selling hotel real estate can be time consuming and frustrating. From listing to sale, experts review how to bring together motivated sellers, equity sources and lenders to get the deal done in this market.

MODERATOR:

Irvin W. Sandman, Hospitality Industry Team Leader

Graham & Dunn PC

PANELISTS:

Chris Brown, Senior Vice President

Real Estate Finance & Servicing Group

LNR Partners, Inc.

Jonathan Falik, Chief Executive Officer

JF Capital Advisors LLC

David B. Mumford, Senior Principal

Mumford Company

Jay H. Shah, Chief Executive Officer

Hersha Hospitality Trust

Jeff Westgor, CHB, President, Westgor & Associates

2009 President, Hotel Brokers International

W-3 What Do the Numbers Say: Stats, Charts and Trends on Where We Have Been and Where We Are Going

Intoday’s market conditions,it is more important than ever to receive the latest, most accurateinformation covering every sector of the hotel industry. Attend this sessionforthe most up-to-date statistics regarding transactions, new construction, renovation, occupancy, rate and RevPAR.

PRESENTED BY:

Patrick Ford, President, Lodging Econometrics

Mark Lomanno, President, Smith Travel Research

Steve Swope, President & CEO, The Rubicon Group

R. Mark Woodworth, President, PKF Hospitality Research, Inc.

W-4 Finding Money in Today’s Tight Market

If you are a developer or owner looking for financing for new construction or an operating hotel, find out how you can access capital and tailor the transaction to meet your real estate fundingneeds.

MODERATOR:

MattValley, Editor, National Real Estate Investor

PANELISTS:

Michael Bluhm, Executive Director

Morgan Stanley Investment Banking Division

Patrick J. Feltes, Senior Vice President, Hospitality Finance

GE Capital Solutions, Franchise Finance

Mark J. Gerstein, Managing Director

Real Estate, Lodging and Leisure Group

UBS Investment Bank

Carl B. Lee, Partner, Chair Hospitality Practice Group

Akin Gump Strauss Hauer & Feld LLP

W-5 Strategiesto Help Your Company Rise Above Tough Times

While some companiesare making drastic cuts inan attempt to survive the gloom and doom of a prolonged recession, othersgrasp the opportunity tocreate new strategies toturn lemons into lemonade. The panel will review the waysthat you cantake advantage of the economic downturn to save money, turn a profit and grow your portfolio.

MODERATOR:

Phil Hayward, Editor, LODGING Magazine

PANELISTS:

Michael D. Barnello, President & COO

LaSalle Hotel Properties

John Cauvin, President & CEO, Windmill Inns & Suites

Lodging Unlimited-West

John S. Hamilton, Senior Vice President Business Development

Pyramid Hotel Group

Deno Yiankes, President & CEO, Investments & Development

White Lodging Services Corporation

W-6 Acquiring and Turning Around Distressed Assets

Are you thinking of acquiring a distressed hotel or do you have a hotel in your portfoliothat is not performing up to expectations? Experts recommend ways toevaluate, stabilize and turn around troubledassets.

MODERATOR:

Alan L. Tallis, Executive Vice President, Ashford Hospitality Trust

PANELISTS:

Bob Habeeb, President, First Hospitality Group, Inc.

Mark Keiser, Vice President Development, Starwood Hotels & Resorts Worldwide, Inc.

Bernard N. Siegel, Principal, KSL Capital Partners LLC

Herb Warmbrodt, President, Warmbrodt Hotel Investments, Inc.

Ken Wilson, Chief Executive Officer, Capital Hotel Management

12:15-1:45 Lunch

Sponsored by

iBAHN

Magnuson Hotels

Mortenson

PKF Consulting

12:45 Presentation of the Above & Beyond Award 2009

John Q. Hammons, Founder, Chairman and Chief Executive Officer

John Q. Hammons Hotels & Resorts

Interview by Ed Watkins, Editor, Lodging Hospitality

2:00-5:30 The Deal Corral

Meet one-on-one with representatives from a variety of hotel industry-related companies including franchise, design, brokerage, management, and finance.

3:00-5:00 Express Networking

Join us for a fun, fast-paced three minute rapid networking session open to all conference sponsors, exhibitors, attendees, and speakers. Bring plenty of business cards to exchange during the event!

3:00-5:00 Concurrent Round Tables

Industry experts lead round table discussions and answer your questions. Conference delegates are invited to join in as manyround tables as they prefer. Round tables are limited in size to enable your participation.

Round Table 1:

Where Are the Acquisition Opportunities?

History has proven that uncertain times are the best times to make a fortune in the hotel industry. Whether you are looking to acquire one property or a portfolio of assets, this round table will delve into today’s marketplace.

EXPERTS:

William H. (Bill) Reynolds Jr.,Managing Director

Chief Investment Officer, Thayer Lodging Group

Abby Spurrier, Principal, Spurrier Consulting

Round Table 2:

I Am Buying. I Am Selling.

This roundtable is specifically for people looking to buy and sell property. Bring a description of your property and initiate a deal or attend to discuss the current climate for hotel deals, loans and valuations.

EXPERTS:

Tony De George, CHB, Partner

Greene, Canfield, De George, Ltd.

Sanjeev Misra, Senior Managing Director

Paramount Lodging Advisors

3:00-3:45 Refreshment Break

$1,000 cash drawing. Must be present to win!

Sponsored by

HFS Concepts 4

Inland American Lodging Corp

5:00-6:00 Presentation by Morris Lasky, Martin Schiffman, John Cauvin

6:30-? Poolside Cocktail Party

Sponsored by

Morgan Stanley Real Estate

Pyramid Hotel Group

The Arizona Biltmore Resort and Spa

(part of the Waldorf Astoria Collection)

Thursday, September 24, 2009

7:45-8:45 Continental Breakfast and Registration

$1,000 cash drawing. Must be present to win!

Sponsored by

Gardere Wynne Sewell LLP

The Hotel Group

8:45-9:00 Welcome

Harry Javer, President, The Conference Bureau

Chairman’s Opening Remarks

Morris E. Lasky, Chief Executive Officer, Lodging Unlimited, Inc.

9:15-10:45 General Session

T-1 A View From The Top (Part II)

The Lodging Conference 2009presentskeyindustry executives discussing the impact of policy, politics, and the economy on owner, franchise, developer, investor and guest relations and 2010 business strategies.

MODERATOR:

Dennis Nessler, Senior News Editor, Hotel Business

PANELISTS:

Jim Anhut, Chief Development Officer-The Americas

InterContinental Hotels Group

Eric A. Danziger, President and Chief Executive, Franchise Group

Wyndham Hotel Group

Andy Dolce, Chairman & Managing Director

Dolce Hotels & Resorts

Joel Eisemann, Executive Vice President, Owner & Franchise Services

and Lodging Development for Select Service & Extended Stay

Marriott International, Inc.

Stephen G. Haggerty, Global Head of Real Estate & Development

Global Hyatt Corporation

Thomas R. Magnuson, CEO/Principal, Magnuson Hotels

10:45-11:15 Refreshment Break

$1,000 cash drawing. Must be present to win!

Sponsored by

InterContinental Hotels Group

Simmons Bedding Company

Stroock & Stroock & Lavan LLP

11:15-12:45 Concurrent Think Tanks

T-2 Boutique and Lifestyle Hotel Trends

Historic or contemporary, country or city chic, luxury or mid-scale, boutique hotels offer a uniqueexperience for business and leisure travelers. Find out what new concepts, brands, and trendsareinfluencing the boutique sector and how youmight capitalize on opportunities to operate orown an individually themed boutique hotel.

MODERATOR:

Jeff Weinstein, Editor-in-Chief

HOTELS Magazine/HOTELS’ Investment Outlook

PANELISTS:

Janis Canon, Vice President Global Brand Management, Hotel Indigo

InterContinental Hotel Group

Tina Edmundson, Senior Vice President, Brand Management

Marriott International, Inc.

David Pepper, Senior Vice President, Franchise Development

President, Upscale and Extended Stay Brands, Choice Hotels International, Inc.

John Russell, Chief Executive Officer, NYLO Hotels

Mark Sharkey, President, Remington

T-3 Design Planning to Add Value and Achieve Optimal ROI

If you are planning a newhotel project or renovation, find outwhich design concepts can help you generate revenue and increase market share.

MODERATOR:

Michelle Finn, Vice President, Hospitality Design Group

Nielsen Business Media

PANELISTS:

John Mamer, President, HFS Concepts 4

C. Robert Neal, AIA,Principal, Director, Hospitality Practice

Cooper Carry, Inc.

C. Mark Seiley, AIA, Vice President

Managing Principal for the Dallas office, LEO A DALY

Cara Shimkus Hall, FAIA, Managing Director, Principal Architect

GH2 Hospitality Architects

T-4 Identifying the Right Management Company for Your Hotel

Before you sign the management agreement, make sure you know the right questions to ask and what toexpect when it comes toreporting procedures, capital reserve requirements, franchising, accounting, licenses, insurance, operations, marketing, staffing, and communications.

MODERATOR:

Clifford J. Risman, Partner, Gardere Wynne Sewell LLP

PANELISTS:

Tony Farris, Chairman & CEO

Quorum Hotels and Resorts and Quorum Hotel Advisors

Dan Fay, President, Commonwealth Hotels, Inc.

Philip A. Gosch, Shareholder/Co-Chair Hospitality Practice Group

Brownstein Hyatt Farber Schreck, LLP

Kevin Mahoney, Chief Operating Officer, Stonebridge Companies

T-5 Ownership, Franchising and Guest Satisfaction in the Mid-scaleand Focused Service Hotel Segment

As more travelers look for service and value in business and leisure accommodations,discoverthe latest concepts in guestrooms, services, hotel facilities, rates, marketingand branding that can increase market share and improve your bottom line.

MODERATOR:

Jeffrey Cohen, Publisher, AAHOA Lodging Business

PANELISTS:

Peter T. Cyrus, Managing Partner

Montclair Hotel Investors, Inc.

Director, Interim President & CEO

Lodgian, Inc.

Nancy Johnson, Executive Vice President

Chief Development Officer, Carlson Hotels Americas

Anupam Narayan, President & CEO

Red Lion Hotels Corporation
Chip Ohlsson, Vice President Development
Starwood Hotels & Resorts Worldwide, Inc.

TempleH. Weiss, Executive Vice President

Acquisitions & Development, LQ Management LLC

T-6 Finding Resources to Complete the Smaller Hotel Deal

Hotel owners, brokers, attorneys, consultants and developers should attend this sessionto find out how toaccess capital sources for dealsin the $5-10 million range and what lenders look for in due diligence and risk assessment.

MODERATOR:

Jeff Higley, Editorial Director, Digital Media/Director of Communications

HotelNewsNow.com/STR/STR Global

PANELISTS:

Roger J. Bloss, President & CEO

Vantage Hospitality Group, Inc.

Art Buser, President, Sunstone Hotel Investors, Inc.

Patrick J. Feltes, Senior Vice President, Hospitality Finance

GE Capital Solutions, Franchise Finance

Herb Warmbrodt, President

Warmbrodt Hotel Investments, Inc.

T-7 The Effect of the Global Slowdown on the Hospitality Industry

Discover which sectors of the industry are hurting the most, which sectors might be doing best and which companies are positioned to not only survive 2009 but thrive in 2010 and beyond.

MODERATOR:

Martin Schiffman, Managing Director

Carl Marks & Co. Real Estate Group

PANELISTS:

Jim Alderman, Executive Vice President, Development

Wyndham Hotel Group

Sumner A. Baye, President/Partner

International Hotel Network

Chris Brown, Senior Vice President

Real Estate Finance & Servicing Group, LNR Partners, Inc.

Russ Savrann, Hospitality, Beverage & Franchise Team

Graham & Dunn PC

12:45-2:00 Road Food Festival Lunch

Sponsored by

Apollo Hospitality Group

Molinaro Koger

NYLO Hotels

UniFocus

2:00-3:30 Concurrent Think Tanks

T-8 Defining Upper Upscale Luxury Accommodations and 5-Star Service

The mass appeal of high-end brandsis redefining the concept of luxury. Attend this session to learn how developers, owners,and franchisors have made affluence more accessible while serving the needs of guests looking for extraordinary experiences that exceed expectations and what hotel companies are doing to stem the tide of the “AIG effect” which has impacted this segment.

MODERATOR:

Ed Watkins, Editor, Lodging Hospitality

PANELISTS:

Art Buser, President, Sunstone Hotel Investors, Inc.

Thom Geshay, Senior Vice President Business Development

Davidson Hotel Company

Mark van Hartesvelt, Principal

Gemstone Resorts International

T-9 Revamping Operations to Find Savings in a Challenging Economic

Environment

How can you contain costs in a down market? The panelwill discuss the best operational practices for maximizing profits including a review of guest services, front office, reservations, staffing, marketing, franchising, purchasing and much more!

MODERATOR:

Stacy Silver, Executive Director, Digital Media

HotelWorld Network

PANELISTS:

Steven J. Belmonte, Chairman & CEO, Hospitality Solutions LLC

Michael Gallegos, President & CEO

American Property Management Corporation

Joe Martin, CHA,Owner/Operator, Stillwater Hospitality, LLC

2009 Chairman, AH&LA

Michael C. Mullenix, Chairman & CEO

EQUIS Hospitality Management, LLC

Dharmendra J. (D.J.) Rama, President, JHM Hotels Management

Ralph Thiergart, Vice President, Franchise Services

Choice Hotels International

T-10 New Construction or Renovation to Capture Market Share

Ifyou are planning a new hotel build or property renovation, the panel will discuss how to ensure that you havethe best facility in your market to meet businessobjectives for growth and prosperity.

MODERATOR:

Michael G. Desiato, Vice President & Group Publisher

Incisive Media - Real Estate Division, Real Estate Forum

PANELISTS:

Jim Fry, Vice President, Holder Construction Company

Tom Lander, Vice President & General Manager, Mortenson Development

Aaron Plante, Chief Executive Officer, Apollo Hospitality Group

Lalaine Tanaka, Hospitality Principal, KTGY Group, Inc.

T-11 Practical Green Concepts in Design, Construction and Conservation Practices

Green is here to stay! Experts will help you plan your new hotel project or implement sustainable strategies at yourexisting hospitality facility or corporate office that willimprove the indoor environment, reduce non-renewable energy consumption, protect our natural resourcesand save you money.

MODERATOR:

John Scaggs, Associate, HVS International-Boulder, CO

PANELISTS:

Kent Dahlen, AIA, LEED AP, Senior Director Architecture & Development

Carlson Hotels Worldwide

Julia Monk, AIA, IIDA, LEED, Partner, BBG-BBGM

William C. Weinaug Jr., PE, LEED AP, Executive Vice President, X-nth

Howard J. Wolff, Senior Vice President, WATG

T-12 Hotel Development and Investment Opportunities Around the World

Investors, developers, owners, and operators shouldattend this session to find out where and howyou cantake advantage of market conditions to initiate or expand your global presence.

MODERATOR:

Jeff Weinstein, Editor-in-Chief

HOTELS Magazine/HOTELS’ Investment Outlook

PANELISTS:

Edward J. Blum, Managing Director, Capital Markets

Molinaro Koger

William M. Hodges, President & CEO

Hodges Ward Elliott

Larry Shupnick, Senior Vice President

Acquisitions & Development, Interstate Hotels & Resorts

Michelle F. Tanzer, Partner

Global Hospitality, Resort & Timeshare Group

Holland & Knight

T-13 Selecting a Franchise and the Cost of Maintaining Brand

Standards vs. Independent Hotels

What is the true impact of a franchise affiliationon asset value? The panel will review franchise optionsacross all property types and discuss the affordability, effectiveness and identity of brand vs. independent.

MODERATOR:

Bernie Moyle, Chief Financial Officer & COO

Vantage Hospitality Group, Inc.

PANELISTS:

Doug Dreher, President, The Hotel Group

Thomas R. Magnuson, CEO/Principal, Magnuson Hotels

Mitch Miller, Managing Partner, Miller Law Group

Aik Hong Tan, President, Richfield Hospitality, Inc.

3:30-4:00 Refreshment Break

$1,000 cash drawing. Must be present to win!

Sponsored by

Holland & Knight LLP

La Quinta Inns & Suites

4:00-5:30 Concurrent Think Tanks

T-14 Economy and Limited Service Hotels: Meeting the Needs of Owners,

Investors and Travelers

Developers, operators, owners and investors will find out how to meet guest demandforquality and increase market share, asset value and profitability in the budget hotel sector.

MODERATOR:

Ed Watkins, Editor, Lodging Hospitality

PANELISTS:

Peter Berk, President, AFC Hotel Finance Group

Ken Greene, President, Days Inns Worldwide, Inc.

Group President, Wyndham Hotel Group

Tarun S. Patel, CHA, President, Pacific Hospitality Company

Vice Chairman 2008, Asian American Hotel Owners Association (AAHOA)

T-15 The Global Popularity of the Extended Stay Hotel

If you develop, own, manage or operate an extended stay hotel, you should plan to attend this session to find outaboutfranchising choices, brand standards, and support services to bring in guestsand maximize profitability.

MODERATOR:

Paul J. Heney, Editorial Director, Hotel World Network

PANELISTS:

Gary A. DeLapp, President & CEO, Extended Stay Hotels

Bill Duncan, Senior Vice President

Homewood Suites by Hilton and Home2 Suites by Hilton

Karl Grover,Vice President, Residence Inn Franchising