Generic msp prospecting letter

Note to Financial Professionals: Reproduce this letter on your appropriate letterhead and send it to clients/prospects. The content below has been approved by Marketing Review and cannot be changed.

(Insert date)

Dear (Prospect’s name):

As an individual who has accumulated sizable assets you may demand more from a financial plan than you did yesterday. I would like to introduce you to a Multi-Strategy Portfolio—an investment option that offers you diversification within a single account.

A Multi-Strategy Portfolio features at least two investment strategies, each focusing on a different asset style or class. You can choose a Multi-Strategy Portfolio with large-cap growth and value equities for example, or other combinations that can include both equity and fixed-income positions. You would normally have to open several accounts to achieve the same level of diversification using a traditional individually managed account. A multi-strategy portfolio is a single account with minimums starting at $100,000.

There are other Multi-Strategy Portfolio strengths to consider:

  • Prominent money managers professionally manage your account.
  • A lead portfolio manager who watches over your entire portfolio to avoid unintended duplication of style and positions, monitor asset allocations, and manage certain tax situations.
  • You own the securities bought for your account and may ask that your portfolio manager exclude certain securities.
  • You have greater control over taxable events because each security is individually purchased creating its own cost basis.

Another benefit of investing in a Multi-Strategy Portfolio is convenience. Since your investments are consolidated in a single account, you receive one statement to track your progress.

(Optional: Please find enclosed a new brochure that discusses Multi-Strategy Portfolios in greater detail.)I will be contacting you shortly to discuss this program and answer any questions that you may have.

Sincerely,

(Name and Title)

Professional money management may not be suitable for all investors. Since no one program is suitable for all types of investors, this material is provided for informational purposes only. We need to review your investment objectives, risk tolerance, and liquidity needs before we can recommend suitable programs for you.

Securities products and investment advisory services are distributed through Prudential Investment Management Services LLC (PIMS), Three Gateway Center, 14th Floor, Newark, NJ 07102-4077 and offered by Prudential Securities Incorporated, 199 Water Street, New York, NY 10292, and Pruco Securities Corporation, 751 Broad Street, Newark, NJ 07102-3777. All are Prudential Financial companies.

As none of the above mentioned companies offer legal or tax advice, we recommend that you consult with your chosen advisor regarding your individual situation.

Prudential Financial is a service mark of The Prudential Insurance Company of America, Newark, NJ and its affiliates.

Ed. 03/2003PSI-A77206