HOSPITALITY
PROMOTION
DISTRICTS 2011
GENERAL WORKPLACE COMPETENCIES TO BE TESTED:
• Communications--the ability to exchange information and ideas with others through speaking, reading and writing.
• Analytical Skills--the ability to derive facts from data, findings from facts, conclusions from findings and recommendations from conclusions.
• Production--the ability to take a concept from an idea and make it real.
• Teamwork--the ability to be an effective member of a productive group.
• Priorities and Time Management--the ability to determine priorities and manage time commitments.
• Economic Competencies
• The ability to interpret financial statements.
SPECIFIC PERFORMANCE INDICATORS TO BE TESTED:
· Explain the nature of a promotional plan
· Coordinate activities in the promotional mix
· Describe the concept of promotion in the hospitality industry
· Select strategies for delivering promotional materials to prospective travelers
· Design frequency/loyalty marketing program strategy
· Implement creative display techniques and theme options in hospitality
· Determine effectiveness of promotional efforts
BRIEF DESCRIPTION OF EVENT:
Your team will play the role of a marketing team and will be asked to analyze one or a combination of elements essential to the execution of your plan. Specifically, you will be designing a promotional plan for a new target market.
MATERIALS SUPPLIED:
Note cards
MATERIALS STUDENT SUPPLIES:
Pen and Pencil
HOSPITALITY
ECONOMICS
DISTRICTS 2011
GENERAL WORKPLACE COMPETENCIES TO BE TESTED:
• Communications--the ability to exchange information and ideas with others through speaking, reading and writing.
• Analytical Skills--the ability to derive facts from data, findings from facts, conclusions from findings and recommendations from conclusions.
• Production--the ability to take a concept from an idea and make it real.
• Teamwork--the ability to be an effective member of a productive group.
• Priorities and Time Management--the ability to determine priorities and manage time commitments.
• Economic Competencies
• The ability to interpret financial statements.
SPECIFIC PERFORMANCE INDICATORS TO BE TESTED:
Explain the principles of supply and demand
Describe the concept of price
Identify factors affecting a business’s profit
Determine factors affecting business risk
Describe the concept of economies of scale
Describe the nature of cost/benefit analysis
Explain the concept of competition
BRIEF DESCRIPTION OF EVENT:
Your team will play the role of a management team for your business presenting your analysis to an executive or executive team. Your team will analyze one or a combination of elements essential to the effective operation of your business. You are co-managers of a hotel in a historic, river town; you will be meeting with the owner to discuss ways to increase occupancy rates during the off-season.
MATERIALS SUPPLIED:
Note Cards
MATERIALS STUDENT SUPPLIES:
Pen and Pencil
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