HOSPITALITY

PROMOTION

DISTRICTS 2011

GENERAL WORKPLACE COMPETENCIES TO BE TESTED:

• Communications--the ability to exchange information and ideas with others through speaking, reading and writing.

• Analytical Skills--the ability to derive facts from data, findings from facts, conclusions from findings and recommendations from conclusions.

• Production--the ability to take a concept from an idea and make it real.

• Teamwork--the ability to be an effective member of a productive group.

• Priorities and Time Management--the ability to determine priorities and manage time commitments.

• Economic Competencies

• The ability to interpret financial statements.

SPECIFIC PERFORMANCE INDICATORS TO BE TESTED:

·  Explain the nature of a promotional plan

·  Coordinate activities in the promotional mix

·  Describe the concept of promotion in the hospitality industry

·  Select strategies for delivering promotional materials to prospective travelers

·  Design frequency/loyalty marketing program strategy

·  Implement creative display techniques and theme options in hospitality

·  Determine effectiveness of promotional efforts

BRIEF DESCRIPTION OF EVENT:

Your team will play the role of a marketing team and will be asked to analyze one or a combination of elements essential to the execution of your plan. Specifically, you will be designing a promotional plan for a new target market.

MATERIALS SUPPLIED:

Note cards

MATERIALS STUDENT SUPPLIES:

Pen and Pencil

HOSPITALITY

ECONOMICS

DISTRICTS 2011

GENERAL WORKPLACE COMPETENCIES TO BE TESTED:

• Communications--the ability to exchange information and ideas with others through speaking, reading and writing.

• Analytical Skills--the ability to derive facts from data, findings from facts, conclusions from findings and recommendations from conclusions.

• Production--the ability to take a concept from an idea and make it real.

• Teamwork--the ability to be an effective member of a productive group.

• Priorities and Time Management--the ability to determine priorities and manage time commitments.

• Economic Competencies

• The ability to interpret financial statements.

SPECIFIC PERFORMANCE INDICATORS TO BE TESTED:

Explain the principles of supply and demand

Describe the concept of price

Identify factors affecting a business’s profit

Determine factors affecting business risk

Describe the concept of economies of scale

Describe the nature of cost/benefit analysis

Explain the concept of competition

BRIEF DESCRIPTION OF EVENT:

Your team will play the role of a management team for your business presenting your analysis to an executive or executive team. Your team will analyze one or a combination of elements essential to the effective operation of your business. You are co-managers of a hotel in a historic, river town; you will be meeting with the owner to discuss ways to increase occupancy rates during the off-season.

MATERIALS SUPPLIED:

Note Cards

MATERIALS STUDENT SUPPLIES:

Pen and Pencil

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