Business
Operating
Standards
Installation Management Command
G9,Family and Morale, Welfare and Recreation
Business Operations
27 MAY2015
Chapter 1: Administrative
1-1 References
1-2 Purpose
1-3 Records Management
1-4 Participation
1-5 Summaryof Changes from Installation Management CommandBusiness Operating Standards, 19 May 2014
Chapter 2: Responsibilities
2-1 HQ, IMCOM G9 Director
2-2 IMCOM Region Directors and Region Family and Morale, Welfare and Recreation Chiefs/Functional Integrators
2-3 IMCOM Garrison Commanders/Managers, or Deputies to the Garrison Commanders
2-4 GarrisonDirectors of Family and Morale, Welfare and Recreation
2-5 Managers/Supervisors
Chapter 3: Business Operations
3-1 Introduction
3-2 Overview
3-3 Performance Measures
3-4 Benchmarks
3-5 New Business
3-6 Business and Action Plans
3-7 Professional Development
3-8 Labor and Personnel Management
3-9 Competitive Pricing Strategy
3-10 Operational Assessments
3-11 Joint Services Prime Vendor Program
3-12 Army Standard Automation Systems
3-13 Staff Assistance Visits
3-14 Requests for General PublicAccess
3-15 Wi-Fi
3-16 Excellence in Management Awards
Chapter 4: Program Specific
4-1 Clubs, Food, Beverage and Entertainment
4-2 Bowling Centers
4-3 Golf Courses
4-4 Bingo
4-5 Post Restaurant Funds
4-6 Civilian WelfareFunds
Chapter 5: Performance Improvement Program
5-1 Reporting Process
5-2 Reporting Requirements
5-3 PerformanceImprovement Program Guidance
5-4 Procedures
Chapter 6: Appendixes
Chapter 1: Administrative
1-1References
a.Departmentof DefenseInstruction, 1015.10, Military Morale, Welfare, and Recreation Programs, July 2009.
b.Departmentof Defense Instruction, 1015.15, Establishment, Management, and Control of Nonappropriated Fund Instrumentalities and Financial Management of Supporting Resources, October 2007, Incorporating Administrative Change 1, March 2008.
c.Army Regulation 215-1, Military Morale, Welfare and Recreation Programs and Nonappropriated Fund Instrumentalities, September 2010.
d.Army Regulation 215-3, Nonappropriated Fund Personnel Policy, August 2003.
e.Tri-Service Food Code, April 2014.
f.DFAS-IN Regulation 37-1, Finance and Accounting, September 2009.
g.Memorandum, SUBJECT: Family and Morale, Welfare and Recreation Customer Service Program, March 2012.
h.Army Regulation, 210-14, Installation Status Report Program, July 2012.
i.Army Regulation, 11-2, Managers’ Internal Control Program, March 2012.
j.Operations Order 13-128: Common Levels of Support (CLS) Configuration Update and Communities of Practice (CoP), 161625Z APR13.
k.Operations Order 13-156: Family and Morale, Welfare and Recreation (FMWR) Category C Business Revitalization Program (BRP) Guidance, 102129ZJUN13.
l.IMCOM Memorandum, Subject: US Army Installation Management Command (IMCOM) Policy #44, Morale, Welfare and Recreation (MWR) Programs Corporate Strategy for Performance Improvement, April 2008.
1-2Purpose
These operating standards prescribe responsibilities and procedures for administering G9 Family and Morale, Welfare and Recreationbusiness operations on Installation Management Commandgarrisons world-wide.
These standards will be reviewed and updated on an annual basis or more frequently as situational requirements dictate or due to the addition of new programs and initiatives.
These standards supersede policy memorandum #44, dated 18 April 2008, and apply to all Installation Management Command Regions and Garrisons.
1-3Records Management
Records created as a result of processes prescribed by this policy must be identified, maintained, and disposed of according to Army Regulation 25-400-2, The Army Records Information Management System, and Department of the Army Pamphlet 25-403, Guide to Recordkeeping in the Army.
Record titles and descriptions are available on the Army Records Information Management System website (
1-4Participation
The standards and guidelines outlined herein are mandatory. Exceptions will be considered only under special local conditions and justified in writing through the appropriate command channels to the IMCOM G9, Chief, Recreation and Business Programs.
1-5Summary of Changes from Installation Management CommandBusiness Operating Standards, 19 May 2014.
This document changes the provisions of the Business Operating Standards as shown below:
a. Changed IMCOM symbols on cover.
b. Changed 1-1, e, replaced TBMed 530 to Tri-Service Food Code.
c.Added 1-1, f, reference DFAS-IN Reg, 37-1.
d.Changed 1-2, added words “Family and” to G9 Morale, Welfare and Recreation”.
e.Changed 1-4, to correct the title of “IMCOM G9, Chief, Recreation and Business Programs”.
f.Deleted second sentence of 2-4, j, “This program should include identification cards and vehicle passes”.
g.Deleted 2-5, h, “Managers/Supervisors provide funding and support to garrison MWR and business activities in the planning and execution of the BOS”.
h.Updated 3-2 a and b, vision and mission statements.
i.Updated 3-3, a, 1, from standard to benchmark and from 5% to 3% and 3-3, b, 1, from standard to benchmark.
j.Changed 3-5, included Public-Private Venture (PPV) guidance and how to apply link.
k. Changed 3-6, c, from “must also revise” to “should consider revising”.
l.Changed 3-6, d, by moving (minimum of two new revenue producing ideas per year) to paragraph e.
m.Changed 3-8, by combining subparagraphs b and e.
n.Changed 3-8, d, inserted the word “individual” in front of “performance”.
o.Changed 3-8, e, by deleting it and putting the information into appendixes S-1 and S-2.
p.Changed 3-9, a, to “Management will analyze the local competition and determine which operations are their largest competitors for inclusion in the competitive price survey”.
q.Changed 3-9, b, by eliminating wording “IMCOM Regions will be responsible for establishing prices, user fees, and charges overseas”.
r.Changed 3-9, c, by adding “To address this, prices should be incrementally increased, on an annual or as needed basis, to meet the prescribed Net Income Before Depreciation (NIBD) standard”.
s. Changed 3-10, b, by rewording and updating website address.
t.Changed 3-11, Joint Services Prime Vendor Program verbiage from, “Activities will purchase distilled spirits/products…”, to “Activities should purchase distilled spirits/products…”.
u.Changed 3-11, a. by moving alcohol section from JSPVP to Clubs, Food Beverage and Entertainment, 4-1, a, 5.
v.Changed 3-12, by correcting spelling of RecTrak.
w.Changed 3-13 d, by removing the word “Final” before “visit durations
x.Added section 3-14, Wi-Fi.
y. Added section 3-15, Excellence In Management Awards and corresponding annexes.
z. Changed 4-1, third sentence by rewording the separating into two sentences.
aa. Changed 4-1, a, 4, to read, “CONUS operations selling distilled spirits should establish a two or three tier liquor system based on market demand. Liquor falls into three categories: Well, Call and Premium. When utilizing a two tier liquor system, recommend well and call brands. Operations where customer and market demand supports a three tier; recommend Well, Call and Premium. Refer to Appendix N for examples of Well, Call and Premium brands”.
bb. Changed 4-1, f, reworded to say, “…assistant managers are encouraged to obtain one or more…”.
cc. Changed 4-1, g, by eliminating the two paragraphs and replacing them with the following, “Application of room fees and waivers is a local decision and must be in accordance with DoDI 1015.15, paragraph 6.2.4.1 and AR 215-1, paragraph 5-14i and 12-8”, (see graph).”
dd. Changed 4-1, g, Standard Food and Beverage Fees graph, by replacing the verbiage, “15%”, with “Service charges and waivers is a local decision and must be in accordance with DoDI 1015.15, paragraph 6.2.4.1 and AR 215-1, paragraph 5-14i and 12-8.”; and replacing the verbiage, “Standard rate structure to be determined locally.”, with “Room fees and waivers is a local decision and must be in accordance with DoDI 1015.15, paragraph 6.2.4.1 and AR 215-1, paragraph 5-14i and 12-8.”.
ee. Changed 4-2, f, wording from “should be included in center’s” to “will be included”.
ff. Changed 4-3, included all approved golf strategy changes.
gg. Changed 4-3, c, 2, removed the word systematically.
hh. Changed 4-3, o, 1, added wording “Based on their current SOFA status (if they are employed, it’s their current grade. If they are a spouse not working, it should be based on their spouse’s grade; if they are retired and living overseas and not working at all, they are eligible for the retirement rate)”.
ii. Changed 5-4, a, changed PIP list from semi-annual to annual.
jj. Changed 5-4, e, removed words “IMCOM G9” and changed “watch list” to “PIP
list”.
kk. Added Appendix T-2, Military Nutritional Environment Assessment Tool (m-NEAT).
ll. Changed 4-1, d; 4-2, I; 4-3, o; 4-4 v; and 4-5, j, changed words from “baselines for personnel standards” to “personnel guidelines”.
Chapter 2: Responsibilities
2.1HQ, IMCOM, G9 Director
a.Provide guidance and oversight for the implementation, execution, and monitoring of the Business Operating Standards (BOS).
b.Properly coordinate all revisions and updates to theBOS with:
(1)IMCOM Region Directors and Region Family and Morale, Welfare and Recreation Chiefs/Functional Integrators
(2)HQ IMCOM Directorates
(3)HQ IMCOM G9Divisions
(4)Assistant Chief of Staff Installation Management (ACSIM)
c.Perform annual review, monitoring, and evaluation of the IMCOM business activities and program scorecard evaluations.
d.Provide funding and logistical support to conduct meetings of the Business OperationsCommunity of Practice (BOCOP) and supervise their effort to review, revise, maintain and implement the BOS.
2-2IMCOM Region Directors and Region Family and Morale, Welfare and Recreation Chiefs/Functional Integrators
a.Engage Senior Commanders, tenant units and Garrison Commanders to support and become actively engaged in the implementation of the BOS and the Performance Improvement Program (PIP).
b.Implement the BOS at all garrison business activities.
c.Support the attendance of appropriate Region and Garrison personnel at BOCOP meetings in order to review, revise, maintain, and implement the BOS.
d.Provide Region level evaluation on BOS implementation progress for each Garrison and the Region overall.
e.Promote and support business fees and pricing for standard products, programs, and services.
f.Participate in central procurement enterprise and mandatory purchasing initiatives for all business activities.
g.Support on-site analysis and completion of scorecards and internal control checklists IAW the provisions of the BOS.
h.Provide direct assistance to garrison MWR and business activities in the planning and execution of the BOS.
i.Forward requests for interpretation of this policy to HQ, IMCOM G9.
2-3IMCOM Garrison Commanders/Managers, or Deputies to the Garrison Commander
a.Implement and execute the requirements of the BOS.
b.Support the attendance of appropriate Garrison personnel at BOCOP meetings in order to review, revise, maintain, and implement the BOS.
c.Provide Garrison level evaluation of the progress of implementation of the BOSfor each business activity and the Garrison overall.
d.Require, support and implement business program fees and pricing for standard products, programs, and services.
e.Participate in central procurement enterprise and mandatory purchasing initiatives for all business activities.
f.Require completion of evaluations of Garrison business activities IAW the BOS score sheet and internal control checklist.
g.Engage Senior Commanders to support and become actively engaged in the implementation of the BOS and the Performance Improvement Program (PIP).
h.Provide funding and support to Garrison MWR and business activities in the planning and execution of the BOS.
i.Forward requests for interpretation of thesestandards to HQ, IMCOM G9.
2-4Garrison Directors of Family and Morale, Welfare and Recreation
a.Implement and execute the requirements of the BOS.
b.Require the attendance of appropriate Garrison personnel at BOCOP meetings in order to review, revise, maintain, and implement the BOS.
c.Provide Garrison evaluation on BOS implementation progress for each business activity and the Garrison overall.
d.Require managers and business activities to implement BOS fees and pricing for standard products, programs, and services.
e.Participate in central procurement enterprise and mandatory purchasing initiatives for all business activities.
f.Require completion of evaluations of garrison business activities and enterprise IAW the business operating standards score sheet and internal control checklist.
g. Educate tenant units, managers, customers, and Garrison Commanders on the benefits and requirements of the BOS.
h.Provide funding and support to garrison MWR and business activities in the planning and execution of the BOS.
i.Forward requests for interpretation of this policy to HQ, IMCOM G9.
j.Work with Provost Marshal to develop reasonable access programs that allow authorized users easier access to our facilities.
2-5Managers/Supervisors
a.Implement and execute all requirements of the BOS.
b.Attend the BOCOP meetings when required in order to review, revise, maintain, and implement the BOS.
c.Evaluate and report the progress of implementation of the BOS for each business activity and the Garrison overall.
d.Implement and maintain business operating standards’ fees and pricing for standard products, programs, and services.
e.Participate in central procurement enterprise and mandatory purchasing initiatives for all business activities.
f.Require completion of evaluations of Garrison business activities IAW the BOS score sheet and internal control checklist.
g.Educate customers and employees on the benefits and requirements of the BOS.
h.Forward requests for interpretation of this policy to garrison Director of Family and Morale, Welfare and Recreation.
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Chapter 3: Business Operations
3-1Introduction
The overarching responsibility and focus of business managers is to develop, market, and professionally deliver products and services meeting the needs of the community. This document is intended to provide managers with standards, guidance and benchmarks to ensure operations meet program goals, increase program participation and provide Soldiers, civilians and their Families with a quality of life commensurate with the quality of their service.
Business operations, with the exception of Category B bowling centers and Remote and Isolated facilities, are primarily funded from self generated net revenue in combination with authorized appropriated fund support. The generated net revenue should be sufficient tocover operational expenses, program expansion, interior renovations and infrastructure reinvestment for which appropriated funds are not authorized or not available. Any additional income can be utilized in support of other Morale, Welfare and Recreation operations and construction projects.
3-2Overview
a.Mission Statement: IMCOM G9 Business Operations delivers quality Family and Morale, Welfare, and Recreation business programs and services supporting the readiness and resilience of the All-Volunteer Army.
b.Vision Statement: A Team of innovative business professionals committed to delivering effective, extraordinary business operations programs and services for our premier Army.
3-3Performance Measures
The following performance measures are established to be the basis for business operation representation within the Army-wide performance measurement systems to ensure consistency. Individually, each measure only represents one part of an operation and may not indicate a significant issue. Components and benchmarks for business operations are:
a.Growth (Market Share)
(1)Benchmark: Increase Net Revenue by 3% (Total Revenue less Uniform
Funding and Management).
(2)Measurement: Percentage change in Net Revenue between current year and previous year.
b.CustomerSatisfaction
(1)Benchmark: Each program receives a customer satisfaction rating of 90% or higher.
(2)Measurement: Customer satisfaction ratings are based onIntegrated Customer Evaluation (ICE), Customer Management System (CMS) or a comparable guest feedback system.
3-4Benchmarks
a.Benchmarks allow management to compare their operation’s business processes and performance metrics to that of a well run operation. Thissnapshot helps identify potential areas of concern and supports continuous improvement.
b.Army benchmarksforeach program are located in each individual program’s section. They identify areas for improvement, but are not requirements. Each operation has unique situations that may warrant deviations from the benchmarks, however, the goal is to recognize these situations and take appropriate action.
3-5New Business
a.Marketing research is critical to develop a business plan when opening a facility/program or implementing a major program change. Full disclosure of market segments, competition, and market demands ensures a solid footing for planning and executing any operation. Business Program Managers should seek assistance from the Marketing Department when conducting full scale needs assessments.
b.Facilities must maximize net revenue generating opportunities, minimize internal Family and Morale, Welfare and Recreation and Army Air Force Exchange Service competition, enrich the quality of life for Soldiers and Families, and enhance esprit de corps. Existing agreements between Family and Morale, Welfare and Recreation and Army Air Force Exchange Service require that we assess the potential impact any new food and beverage operation will have on current Army Air Force Exchange Service and Morale, Welfare and Recreation operations. Appendix K is a sample Needs Assessment template that can be used or modified to completethisrequirement. Appendix L is a sample Management Control Checklist for Nonappropriated Fund Projects.
c.Fiscal stewardship of limited resources is a responsibility of Business Program Managers. Business Program Managers must consider the Public Private Venture (PPV) program as a potential source of private expertise and capital when considering a new business opportunity that is supported by market research and for which specialized expertise is not available in-house. A potential PPV project must be commercially viable to attract interest by industry and present win-win opportunities for private developers and the Army. Prime examples of businesses that can benefit from a public-private partnership include but are not limited to car washes, pet kennels, recreational lodging, renovation of existing facilities, and others. More information on PPVs is available at: NAF Public-Private Ventures.
3-6Business and Action Plans
a.All business operations will develop and implement comprehensive business and action plans. Business plansprovide a comprehensive understanding on what is to be accomplished, while action plans provide a detailed plan on how it will be accomplished. The plans will be developed and maintained utilizing the business plan development website at Business Plan Developer.
b.The business and action plans will be submitted as part of the annual budget review and approval process. Budgetswithout a corresponding current business plan, action plan, competitive pricing survey, and five year CPMC planwill not be approved.
c.Operations doing mid-year budget revisionsshould considerrevisingand resubmittingtheir existing business and action plans for approval.
d.Action plans should focus onprogramming to increase patronage, increase net revenue, and maintain/improve facilities and operations. They should be quantifiable, measureable, and actionable. Action plans are intended to be living documents and should be updated as tasks are completed. Inefficiencies should also be addressed. An action plan template is located at Appendix M.
e.Programs will develop and execute a minimum of two new revenue producing ideas per year. Examples of new revenue producing ideas are:
(1)Bowling: 50/50 Promotion. During the summer (off season) months, customers may purchase a card allowing them to bowl 50 games for the cost of only 50 cents per game.