Fund Development Plan

2012-2015

Revised May 2013

Goal:

To provide the resources needed to achieve and sustain the Children’s Trust mission and strategic priorities and thus eliminate child abuse and neglect.

Objectives:

To develop and implement a fund development plan (completed 2012-2014) which results in creating a diversified (true & history) and re-occurring (unpredictable-average life span 5 yrs.) revenue base.

To build a reserve fund that provides for, at a minimum, six months of revenue as well as resources for leveraging opportunity. (needs work-pass through)

Strategies:

Advance marketing capacity- dedicate resources needed for staff, technology, printing, advertising and other materials to increase public awareness of the Children’s Trust and opportunities to support advancing our mission.

Advance donor support- engage individuals, businesses, faith and civic groups, as well as foundations and other funders in supporting our mission.

Advance event sponsorships- create and market marketing opportunities to businesses, non-profits and groups through event sponsorships.

Advance partnership strategies for leveraged funds- work with funders, donors and programs to direct prevention dollars through the Children’s Trust in order to leverage funds from ACF through the Community-Based Child Abuse Prevention Grant.

Increase Organizational Capacity- build the board of directors fundraising confidence and competence, dedicate resources needed for staff and technology to meet annual revenue targets and successfully manage communications with partners and supporters.

Fundraising Budget:

Revenue Source / 2013 Actual / 2014 Actual / 2015 budget
Corporate / 6436 / 10,957 / 8350
Organization / 6200 / 12,827 / 12,050
Individual / 19,125 / 24,331 / 24,000
Board/ED / 5250 / 6531 / 6400
Other Fundraisers / 17,026 / 17,580 / 25,000
Foundations / 41,496 / 133,450 / 70,000
State contracts / 286,186 / 150,699 / 0
CBCAP / 210,832 / 210,069 / 210,449

Annual Targets (2014)

1. Corporate

a. Grow database by 5%-not yet

b. 10 group presentations –yes: hospitals

2. Organizations

a. Grow database by 5%-Civic groups yes over 20%

b. 20 group presentations –yes: civic, religious, NHCASV, other

3. Individuals

a. Grow database by 5%-yes 15%

b. 4 House parties- none

c. Board thankathon-none

d. 3 calls per week 30% face to face-none

e. Add 2 new employee giving campaigns-one (Lenovo)

f. Consider Finding a celebrity champion-none

g. Consider Investing in iwavepro-decided against per Loring

4. Board

a. Increase board fundraising confidence and competence-done

b. Maintain 100% giving (15/16); increase total board revenue-done

5. Fundraisers

a. Add 3 sites for pinwheel pinups and increase overall revenues-yes

b. Increase revenues from KD events at UNH and Dartmouth-yes, except check from KD Dartmouth not rec’d in 2014

Foundations

c. Identify 10 new funders and apply-yes, 18

d. Submit X requests-done

e. Maintain funding from NHCF, EH, GUW, SUW -yes

f. Receive funding from 3 additional funders-yes

g. Share outcomes with foundations-yes, reports, annual report, phone calls

h. Publicly thank foundations for support-yes, website, flyers, annual report

6. State Contracts/funding

a. Advocate for designated prevention funding in state budget-NH CAN priority

b. Pass law for prevention fees on marriage or birth cert or license plates, etc.- not enough money for FRC’s (look at it in terms of NHCT funding)

7. CBCAP

a. Advocate for reinstatement for Incentive Funds and Pass through NHCT-no

8. Fees

a. Consider Selling ad space on website-not discussed

9. Corporate Rewards

a. Switch to Spark credit card-yes, brought in $1500

Longer term targets

1) Increase CBCAP leverage funds-not significant

2) Renew HVCB contract at current levels-no RFP

3) Seek additional state and federal funding-no opportunities found yet

4) Build major gifts (including family foundations)(over $500)-couple of individuals through board

5) Build bequests and planned giving-no

6) Build on-line donations-yes

7) Build monthly donors-needs work

8) Build family foundations gifts through the NHCF-yes, donor advised fund

9) Create a signature event that raises at least $50,000 annually-not yet

10) Plan for and implement a capital campaign to build endowment funds from $1.3M to $5M-not discussed