Full Paper (Full Case)

Style Guide for Submission to the Society for Marketing Advances Proceedings

Barbara Ross Wooldridge, The University of Texas at Tyler, USA

James Alfred Weathers, The University of Memphis, USA

Joseph P. Zúñiga, Universidad de Chile, Chile

Alice Holton, Eastern Michigan University, USA and Potchefstroom Business School, South Africa

This Style Guide provides formatting instructions to be used by authors and typists when preparing a manuscript for publication as a Full Paper and Full Case in the SMA Proceedings. The layout of this document is intended to serve as a model of how your final submission should look. Please read carefully and follow instructions precisely to ensure that your paper is acceptable for publication in the SMA Proceedings.

Introduction

The SMA Proceedingis produced from the manuscripts that authors prepare and submit. Authors must submit their manuscripts electronically in final, camera-ready form. Formatted manuscripts must be submitted as an email attachment to the SMA Proceedings Editor, Jie G. Fowler () by August 31st. Late submission may not be published in the SMA Proceedings or Conference Program. If you have questions about submitting your manuscript for publication, contact the SMA Proceedings Editor, Jie G. Fowler.

General Instructions

Submission Rules

  • Manuscripts must be prepared in Microsoft Word and saved as a ".doc" or ".docx" document.
  • Use the following naming convention: track name, underscore, authors' last names (capitalize thefirst letter of thename; do not space between names), underscore, first three words of the title (capitalize thefirst letter of each word; do not space between words). Example: Pricing_BranchDavisJones_SocialMediaMarketing
  • Formatted manuscript must be submitted to the Proceedings Editor by August 5thunless otherwise advised.
  • A Copyright Release Form (see thelast page of this document) must be executed by all authorsand a pdf file sent to Proceedings Editor with the manuscript by August 31st. SMA cannot publish a Full Paper or Full Case without a fully executed Copyright Release Form.

General Formatting Rules

  • Use the Times New Roman font throughout the manuscript.
  • Single space the body of the manuscript. Insert two returns before each major heading and sub-heading EXCEPT when a sub-heading immediately follows a major heading and then single space between the headings.
  • DO NOT double space between paragraphs.
  • Indent the first line of each paragraph by .5 inch.
  • The body of the text is justified aligned, 10-point Times New Roman.
  • Within the body of the manuscript, only two heading levels may be used.

1. Major Heading - left align, boldface, 12-point Times New Roman

2. Sub-Headings - left align, boldface, italic. 12-point Times New Roman

  • For all headings, capitalize the first letter of each word except for articles and conjunctions (e.g. a, the,of) appearing after the first word in the heading (e.g., A Historical Perspective; Looking at Resource Theory from a Historical Perspective).
  • Tables and Figures are inserted into the body of the text and centered in the column. For print clarity use black/white and grayscale only.
  • Footnotes should be avoided.
  • DO NOT number the pages of the manuscript.

Length

Full Papers and Full Cases should not exceed 10 formatted page including references; this is equivalent to approximately 20 double-spaced pages created in 12-point, Times New Roman. SMA reserves the right to require authors to condense/reduce excessively lengthy manuscripts as a requirement for publication in the SMA Proceeding.

Word Processing Settings

Manuscripts must be prepared in Microsoft Word and saved as a ".doc" or ".docx" file. Set margins as follows: top margin at 1 inch; bottom margin at 1.25 inches; side margins at 1 inch. Set the font style to Times New Roman. Set tab to .5 inch, so that the first line of each paragraph is indented.

Preparing the Title Heading

Manuscript Type

The first line of the manuscript indicates the type of manuscript. Select one of the following: Full Paper or Full Case.

  • Times New Roman, 20-point, boldface
  • Capitalize the first letter of each word
  • Insert one return after the manuscript title

Manuscript Title

Insert the manuscript title using upper and lower case and capitalizing the first letter of each word except for articles and conjunctions (e.g., a, the,of). Single space for titles of more than one line.

  • Times New Roman, 20-point, boldface
  • Insert two return after the manuscript title

Authors

Each author is placed on a separate line. For each author, include the following (refer to page 1 on this document): 1) complete author's name, 2) affiliation, and 3) country (use USA for the United States of America) separated by commas.

  • 12-point Times New Roman, left aligned
  • Insert one return between authors and two returns after the last author
  • DO NOT include titles before the names (Dr./Mr./Ms.) or rank after the name (Ph.D., Professor, Associate Professor, Assistant Professor).
  • DO NOT abbreviate the name of the affiliated institution
  • For individuals who author more than one manuscript, make sure your name and affiliation are consistent across manuscripts.

Abstract

All manuscripts must contain an abstract of 150 words or less. The abstract should be single-spaced, 10 point Times New Roman, and italicized. DO NOTuse a heading for the abstract(see page one of this document). Avoid reference citing in the abstract. Insert two returns after the last line of the abstract.

Headings within the Body

Two heading levels may be used in the body of the manuscript: major heading and sub-heading. Use upper and lower case; capitalize first letter of each word except for articles and conjunctions (e.g. a, the,of) appearing after the first word in the heading (e.g., A Historical Perspective; Looking at Resource Theory from a Historical Perspective). DO NOTuse headings other than those described herein.

For the majorheading, apply the following settings: left alignment; boldface; 12-point font. Insert two returns between major heading and narrative and between a major heading and a sub-heading.

For sub-headings apply the following settings: left alignment; boldface; 12-point font italicstyle. Insert a single return between the sub-heading and narrative.

Body

The body text of the paper is single-spaced in 10-point Times New Roman, justified, and begins immediately following the abstract. Begin with the major heading"Introduction." After that, headings (major and sub-headings) may be customized to the content of the paper. There is no limit to the number of majorand/or sub-headings that may be used.

Tables

Tables should be referenced within the text of the manuscript (e.g., refer to Table 1) and inserted within the applicable section of text.

  • Tables should contain at least 3 columns.
  • Tables should appear within the body of the manuscript and numbered consecutively (e.g., Table 1, Table 2).
  • Insert two returns before and after the table.
  • The table title is left aligned, 10-point Times New Roman, boldface, upper and lower case, and capitalize first word of each word in the description except for articles and conjunctions. A colon (:) is placed after the table number.
  • Insert the title of the table immediately following the table number (e.g., Table 1: Study 1 Results), followed by one return.
  • Tables must be created using a white background. Please ensure that tables are sharp and clear. It is highly recommended for print clarify that only black, white, and gray scale (if contrast or highlighting is desired) be used.
  • Within the table, center column labels and data; left align data in thefirst column.
  • Column titles are enclosed in horizontal lines (see Table 1 below).
  • More complex tablesshould be included as appendices.

Table 1: Demographic Characteristics of Respondents

Description / Number / Percent
Age:
<35
35 to 55
>55 / 65
46
29 / 46
33
21
Education:
Grade School
High School
College / 19
38
83 / 14
27
59

Figures

Figures should appear within the body of the paper and numbered consecutively (e.g., Figure 1, Figure 2). Figures must be created using a white background. Please ensure the image is sharp and clear. It is highly recommended for print clarify that only black, white, and gray scalebe used.

  • Figures should appear within the body of the manuscript and numbered consecutively (e.g., Figure 1, Figure 2).
  • Insert two returns before and after a figure.
  • The figure title is left aligned, 10-point Times New Roman, boldface, upper and lower case, and capitalize thefirst word of each word in the description except for articles and conjunctions. A colon (:) is placed after the table number.
  • Insert the title of the figure immediately following the figure number (e.g., Figure 1: Advertising Treatment 1), followed by one return.
  • Figures that requires more than half page of print should be included in the appendices (not within thetext of manuscript).

Appendices

Appendices, if used, immediately follow the body of the paper and precede the "Reference" section. Appendices should be numbered consecutively (Appendix 1, Appendix 2). The title (example = Appendix 1: SEM Model) appears at the top of the page and is left aligned.

Citing and References

Citing and a "References" section are required for publication in the SMA Proceedings. All works cited within the manuscript must have a full reference entry in the "References" section. Available Upon Request" is not acceptable.

Citing References

Each reference should be cited in thetext at the appropriate place. Citations within the text should be developed according to Journal of Marketing style guide. A quick reference is presented next.

  • For citations of up to three authors, list all author names; for four or more authors, use the first author's name followed by "et al." (no italics).
  • A series of citations should be listed in alphabetical order and separated by semicolons: (Branch, Meyer, and Rose 2014; Donnelly 1961; Kinsey 1960; Wensley 1981).
  • Citation in the text should be by the author's last name and year of publication, enclosed in parentheses without punctuation(Kinsey 1960). If you use the author's name within the sentence, there is no need to repeat the name in the citation; just use the year of publication in parentheses, as in "The Howard Harris Program (1966)." If a particular page, section, or equation is cited, it should be placed within the parentheses (Kinsey 1960, p. 112).

Reference Section

A reference section that includes all citations must be included in the manuscript. Reference must be formatted using Journal of Marketing guidelines. A quick reference is presented next.

  • Insert two returns before and after the Reference heading.
  • Use the heading "References;" left align, boldface, 12-point Times New Roman.
  • DO NOT include un-cited works in the reference list.
  • Single space within each reference listing and insert two returnsbetweenreference listing. Each reference listing should be left align. Refer to a current issue of the Journal of Marketing or refer to the AMA Reference List Styles ( The "Reference" section shown below provides an example of most commonly cited sources.

IMPORTANT: There is one exception to the JM style. DO NOT use a line to replace an author's name when there are multiple references for one author (see "Multiple Listings by an Author" in the References section below). Spell out all authors' names.

References

Books

Donnelly, James H. and William R. George (981), Marketing for Services. Chicago: American Marketing Association.

Articles or Chapter in Edited Book

Day, George (1981a), "Analytical Approaches to Strategic Marketing Planning," in Review of Marketing, Ben Enis and Kenneth J. Roering, eds. Chicago: American Marketing Association, 90-105.

McFarland, Richard G., Janice M. Payan, and James M. Bloodgood (2003), "Chain Reaction Behaviors in Channels of Distribution," in Enhancing knowledge Development in Marketing, Vol. 14, R. Bruce Money and Randall L. Rose, eds. Chicago, American Marketing Association, 221-22.

Periodical

Wensley, Robin (1981), "Strategic Marketing: Betas, Boxes, or Basics," Journal of Marketing, 45 (Summer), 173-82.

Zimmrman, Alfred R. and John D. Branch (2014), "Viral Selling," Journal of Professional Selling and Sales Management," 1 (Winter), 133-66.

Multiple Listings by an Author

Simonson, Itamar (1989), "Choice Based on Reasons: The Case of Attraction and Compromise Effects, " Journal of Consumer Research, 16 (September), 158-74.

Simonson, Itamar, Allen M. Weiss, and Shantanu Dutta (1999), "Marketing Technology-Intensive Markets: Toward a Conceptual Framework, " Journal of Marketing, 63 (Special Issue), 78-91.

Unpublished Works

Coughlin, Maureen (1980), "Fear of Success: Reaction to Advertising Stimuli and Intention to Purchase," doctoral dissertation, Department of Marketing, City University of New York.

Ellison, Glenn (2005), "Bounded Rationality in Industrial Organization," paper presented at the 2005 Econometric Society World Congress, University College London (August 19-24).

Websites

Smith, Julie (22004), "I Am A Marketer," (accessed June 26, 2014). [available at

Revised 7/6/16

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