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Company News
Reference: FTD0016
Date: October 2007
FTDI strengthens distribution of USB connectivity semiconductor devices in Korea
Taiwan, 4thOctober, 2007, Future Technology Devices International Limited (FTDI) announces it has signed a non-exclusive distribution agreement with Analog World Co., Limited (AWC). The agreement covers all of FTDI’s USB connectivity ICs, including its latest intelligent USB Host bridge device, Vinculum.
“We are pleased to be signing this agreement with AWC.” comments Steve Huang, Asia Pacific Regional Manager, FTDI. “AWC has an enviable position as a leading professional semiconductor distributor in Korea. They have over 20 years experience distributing and supporting global semiconductor brands. With a focus on embedded semiconductor devices, AWC is an ideal partner to supply our ICs to meet the growing Korean market demand for USB connectivity semiconductor devices.”
Vinculum bridges the gap between the increasing demand for USB Host function and the high design-in barrier to achieve it. It simplifies the development of USB Host connectivity across a wide range of industrial and commercial products that previously didnot have such capability. With just a few components, Vinculum can provide the USB Host port even to a simple microcontroller-based product, for example, allowing use of USB flash drives on a portable data logger.
YS Ahn, Vice President, Sales and Marketing, AWC, comments, “We are delighted to add FTDI’s line-up to our portfolio. Their USB connectivity IC products are well respected by designers across Europe and the US. We believe that we complement their product expertise by providing local inventory and design-in support, and value-added integrationthrough all our branded embedded semiconductor device line-ups. There is a growing demand for USB connectivity spanning almost every electronic product made. FTDI can deliver both slave and host bridge ICs to meet this need.”
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For further information and reader enquiries:
Steve Haung, Future technology Devices International Limited, 4F, No 18-3, Sec. 6 Mincyuan East Road, Neihu District, Taipei 114, Taiwan
Tel: +886 2 8791 3570E-mail:
Fax: +886 2 8791 3576Web:
Ruppel Joshi, Future Technology Devices International Limited, 373 Scotland Street, Glasgow, G5 8QB. Scotland. UK
Tel: +44 (0) 141 429 2777E-mail:
Fax: +44 (0) 141 429 2758Web:
For further information, text and graphics by email or to discuss feature article opportunities:
Robert Huntley, Publitek Limited, 18 Brock Street, Bath, BA1 2LW, United Kingdom
Tel:+44 (0)1225 470 000E-mail:
Fax: +44 (0)1225 470 047Web:
About FTDI
Future Technology Devices International (FTDI) specialise in the design and supply of silicon and software solutions for the Universal Serial Bus (USB). FTDI offer a simple route to USB migration by combining easy to implement IC devices with proven, ready to use, royalty-free USB firmware and driver software. The company’s single and multi-channel USB peripheral devices come with an easy to use UART or FIFO interface. These popular devices can be used in legacy USB to RS232/RS422 converter applications or to quickly interface an MCU, PLD, or FPGA to USB. A wide range of evaluation kits and modules are available to evaluate FTDI’s silicon prior to design-in.
Vinculum is FTDI’s brand name for a range of USB Host / Slave bridge ICs that provide easy implementation of USB host controller functionality within products, and utilise FTDI's innovative know-how in handling USB device classes transparently to significantly reduce development costs and time to market.
FTDI is a fabless semiconductor company headquartered in Glasgow, UK, and has regional offices in Oregon, USA, and Taipei, Taiwan. More information is available at
About AWC
Analog World Co., Ltd. (AWC) was founded in 1986 as a design-oriented semiconductor sales organisation in Korean market, and expanded into a professionaldistribution channel of multiple product lines within a decade.
AWC’s service covers the majority of electronic and electric industries in Korea. AWC is specialised in communication devices (base stations and repeaters), medical instruments, digital mobile TV applications (T-DMB, ISDBT), digital audio & video devices, and industrial appliances like automatic test equipment(ATE), through its comprehensive lines in both semiconductor devices and modules spanning MCU, DSP, mixed-signal, peripheral,and power management.
Nowadays AWC manages quite a few global brands like ADI, Microchip, ASTEC, and WIZnet, etc., for Korean market.
Contact
YS Ahn, Analog World Co., Ltd.,5F. Mosan Bldg. 14-4 Yangjae-dong, Seocho-gu, Seoul, 137-130 Korea
Tel: +82 (02) 20584100E-mail:
Fax: +82 (02) 20584141Web: